Digital Marketing Resolutions for 2020
As 2019 closes out, it’s a good time to look back at the past 12 months, which we hope amounted to a very good year for your business and your…
Google Breaks Out BERT Algorithm Update
It’s time to brace yourself for yet another Google algorithm update. BERT or Bidirectional Encoder Representations from Transformers seeks to strengthen search results for more complex queries. According to Google:…
2020 Legal Marketing Trends – What We Expect and What Other Experts Are Saying
With Thanksgiving only a day away, we’re thinking about turkey and all the other holidays, but also probably realizing “It’s almost the new year!” Time moves fast right here in…
The Staggering Facts About Your Word-of-Mouth Referrals
Over the past few months, we’ve been enlightened by the fact that most consumers do much more research before contacting professional services than we realized. The fateful first question, “On…
Making The Most of Winter and Holiday Marketing Campaigns
Survey after survey confirms it: people love the holidays. They find getting into the holiday spirit simply irresistible and love to do one thing in particular: plenty of shopping. In…
Digital Tracking and Why It’s the First Step to Success
One of the keys to building up a solid customer base is to not only understand what they’re buying but also to know how they make their buying decisions. That’s…
Ranking for “Near Me” Searches in 2020 and Beyond
Near me searches differ from local searches in that “near me” is used specifically within the search query – “lawyer near me”, “find a florist near me”, “what’s the nearest…
Expanding Upon How People Research a Company Before Contacting Them
We had quite the revelation a few weeks ago when we asked the question “If you got a referral for a service (specifically a legal service, but I guarantee this…
What is Structured Data Markup and Why is it Important?
Structured data markup is commonly referred to as structured data, which is code that’s placed on a site to tell search engines more information about your website. This code is…
Why Does Google Constantly Favor Directories Over Our Websites?
Why Does Google Constantly Favor Directories Over Our Websites? We’re coming off of a relatively big algorithm update in the past couple of weeks, and while it looks like the…