EP 19 – Sarah Tetlow – Empowering Yourself To Become More Focused and Effective
Sarah is the founder and CEO of Firm Focus. Sarah helps law firms and legal departments of all sizes increase their productivity, reach their mission critical objectives, develop a strong workplace culture, and develop a plan for continuous growth and focus. On today’s episode we discuss… What “Meta Decisions” are and how to set timers […]
EP 18 – Luke Ciciliano – As the Amount of Lawyers Increases, Are the Number of Law Firms Decreasing? & More on M&A
Luke Ciciliano is the owner of SEO for Lawyers. On this weeks episode we discuss…-Consolidation of law firms an opportunity or fear for lawyers-How lawyers can anticipate a shrinking need for legal services-Understanding the value of a law firm when considering acquisition or merging
EP 17 – Gina Rubel – Strategic PR Isn’t Just Press Releases – Reputation Management, Social Media and More
Today, on the Legal Mastermind Podcast, we interview Gina Rubel, the CEO of Furia Rubel Communications. Gina Rubel is a public relations, crisis communications and trial publicity expert, former trial lawyer and the author of Everyday Public Relations for Lawyers. Gina educates attorneys nationwide on how to implement communications planning and tactics to manage their […]
EP 16 – Mike Jones – Elevate Your Law Firm Through Creating an Amazing Brand Story
Mike Jones is the CEO of Resound. Mike is professional brand junkie who excels at strategic thinking and execution to help clients’ brands become remarkable. In this podcast we discuss… Creating 3-Second, 7-Second, and 30-Second Versions of Your Brand Story Creating a “Hero” and “Guide” Story From Your Firm Tweaking Your Messaging For Different Decision […]
EP 15 – Johnathan Sparks – 0 to 7 Figures in 5 Years – How To Bootstrap & Grow a New Firm
Jonathan Sparks is the Founder of Sparks Law. He took his firm from 0 to 7 figures in 5 years. He works as an in-house counsel for small to medium sized businesses. Before forming Sparks Law, Jonathan worked at the United States Department of Justice, the United States Senate Office, the Attorney General’s office […]
EP 14 – Robert Weiss – Video Strategy 101
Robert Weiss is the Chief Video Content Marketing Strategist at Multi-Vision Digital has over 14 + years of experience in Internet marketing, SaaS-based marketing, and sales processes tactics. In this episode we discuss… How to create specific video content based off of your firm’s objectives How to get started with an ongoing video marketing strategy […]
EP 13 – Julie Henson – What Lawyers Can Learn from the Leadership of Professional Athletes
Julie Henson is the Director of Client Development & Marketing at Briggs and Morgan. She has spent the past two decades coaching high-performing individuals by utilizing formal and informal influence to drive business development strategies. On This Episode, We Discuss… Confidence – What is your inner dialog? Drive – How much are you invested? Empathy […]
Making The Most of Winter and Holiday Marketing Campaigns
Survey after survey confirms it: people love the holidays. They find getting into the holiday spirit simply irresistible and love to do one thing in particular: plenty of shopping. In fact, a lot of consumers find shopping and gift-giving around the holidays more special than any other time of the year. That, of course, gives […]
EP 12 – Trena Little – Turn One Hour of Filming Per Month Into Months of Video Content
Trena Little is YouTube specialist who motivates and trains lawyers and entrepreneurs on how to create and maximize the reach of their video content. She’s worked with hundreds of YouTube channels to expand their reach while cutting down on production time. On this episode we discuss…How to hook people within the the first 3-5 seconds […]
Digital Tracking and Why It’s the First Step to Success
One of the keys to building up a solid customer base is to not only understand what they’re buying but also to know how they make their buying decisions. That’s why digital tracking is a crucial first step for any business, providing you with insights into the behavior of the people who will be buying […]
EP 11 – Chase Williams & Ryan Klein – Questions You Need To Be Asking Your AdWords Agency
In this special episode Hosts Ryan Klein & Chase Williams discuss the following topics related to the tactics you or your agency should be implementing into your Adwords Strategy at your Law Firm. In This Episode, We Cover… Where are you sending your paid traffic?How are you quantifying conversionAre you relying on automated reporting?Are […]
EP 10 – Charlotte Davis – Using Plain Language in the Jargon-Filled Legal World To Speak Effectively To Clients
Charlotte Davis is the founder of Verve Communications. She has over 20 years’ experience in strategic communications leadership roles in both the private and not-for-profit sectors. She was previously Director of Communications at engineering firm Parsons Brinckerhoff Halsall Inc. (now part of WSP), and before that, a Director of Business Development at Borden Ladner Gervais […]