EP 7 – Mark Homer – Protecting Your Firm’s Most Important Marketing Channels
Mark Homer, CEO of GNGF (Get Found Get Noticed), discusses the importance of owning your law firm’s brand online and protecting your referrals. On This Episode, We Discuss… Referrals in Jeopardy Without Knowing Best Practices for Representing Your Firm on Social Media Content Opportunities Beyond Blogging
EP 8 – Vanessa Schaefer – How To Effectively Brand Your Law Firm
Vanessa Schaefer the Co-Founder & Creative Director of Clockwork Design Group discusses the key elements law firms should be paying attention to when branding their law firm. On this episode we discuss… – How to differentiate your law firm from your competition – The importance of interviewing both clients and attorneys to get perspective – […]
EP 9 – David Freeman – How To Use Cross-Selling To Increase Revenue and Services
David H. Freeman, J.D., a former practicing lawyer, is the award-winning CEO of the David Freeman Consulting Group and founder of Law Firm CultureShift®. David discusses the opportunity that lawyers have within their firm to be able to get more services to come to other lawyers within the firm. In this episode we discuss… – […]
EP 10 – Charlotte Davis – Using Plain Language in the Jargon-Filled Legal World To Speak Effectively To Clients
Charlotte Davis is the founder of Verve Communications. She has over 20 years’ experience in strategic communications leadership roles in both the private and not-for-profit sectors. She was previously Director of Communications at engineering firm Parsons Brinckerhoff Halsall Inc. (now part of WSP), and before that, a Director of Business Development at Borden Ladner Gervais […]
Why Does Google Constantly Favor Directories Over Our Websites?
Why Does Google Constantly Favor Directories Over Our Websites? We’re coming off of a relatively big algorithm update in the past couple of weeks, and while it looks like the vast majority of our client websites benefited, our Market My Market website unfortunately did not. We were excited for the month or so of hanging […]
What is Structured Data Markup and Why is it Important?
Structured data markup is commonly referred to as structured data, which is code that’s placed on a site to tell search engines more information about your website. This code is designed to make it easier for Google to search, index and categorize the information you’re putting online. Essentially this code will return more data for [...] Ranking for “Near Me” Searches in 2022 and Beyond
Near me searches differ from local searches in that “near me” is used specifically within the search query – “lawyer near me”, “find a florist near me”, “what’s the nearest post office” etc. etc. These terms are contingent on where Google thinks you’re searching from, and there are plenty of ways to optimize your website […]
