How MMM’s Content Writers Tackle Complex Legal Topics
Written by Market My Market’s content team, with contributions from Kenzie Fox, Kelly Quintana, Jordan Kimmel, and Tanner Mowery Writing complex legal topics requires a combination of research skills, legal knowledge, and a thorough understanding of your client. While lawyers have years of experience and schooling to navigate legislative affairs, writers must utilize their media […]
Market My Market Writers Give Their Tips on How to Approach Writing for a New Client
Written by Market My Market’s content team, with contributions from Lindsay Bennett, Tanner Mowery, Jordan Kimmel, and Kenzie Fox One of the most exciting and challenging parts of writing for an agency is creating a style, tone, and voice for a new client. Not only is building a strong foundation with your client crucial for […]
Hear it From Humans and Keep AI in its Lane: Focusing on Focus Groups
Over the past three months, it seems like the perception of AI has evolved from an emerging opportunity in many areas of our day-to-day to the panacea for all of society’s woes. I’ve never seen so much rampant spam and buzzword-forward marketing in my 12+ years of doing this – sometimes I find it humorous, […]
5 Ways To Be Thought-Leading Through Your Content Marketing
Written by Market My Market’s content team, with contributions from Brandi Bellingham, Katie McLoughlin, Isabel Skormin, Jordan Kimmel and Hannah Kernal Being a thought leader in your industry is a powerful way to establish your expertise, build credibility, and attract a loyal audience. One of the best ways to accomplish this is through your content […]
How to Break Writer’s Block: Different Perspectives From Market My Market’s Content Team
Written by Market My Market’s content team, with contributions from Kelly Quintana, Kenzie Fox, Tanner Mowery, and Lindsay Bennett Unlocking the creative flow and conquering writer’s block is an ongoing challenge faced by even the most seasoned wordsmiths. In the pursuit of empowering aspiring writers, the accomplished content team at Market My Market delves into […]
Google Reveals New Information About Topic Authority Ranking System
In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the competition requires a deep understanding of Google’s algorithms. One crucial factor that influences search rankings is Google Topic Authority. This article delves into the concept of Topic Authority and provides insights on how to harness its power to boost your website’s visibility […]
What Is HubSpot and How Can It Benefit Your Law Firm’s Content Strategy?
Written by Market My Market’s content team, with contributions from Anastasiya Kalyuk, Hannah Kernal, Isabel Skormin, and Brandi Bellingham Whether you’re a small or large law firm, utilizing software like HubSpot can help you streamline and optimize your content strategy. As a Customer Relationship Management tool, or CRM, it can offer benefits such as AI […]
Using the StoryBrand 7-Part Framework to Effectively Reach Your Clients
Written by Market My Market’s content team, with contributions from Jordan Kimmel, Lindsay Bennett, Kenzie Fox, and Kelly Quintana The concept of StoryBranding—a process designed to help us understand brands the same way stories help us know characters—is a powerful and harnessable instrument in our creative toolbelts. The general idea behind StoryBranding is that if […]
Too Late, Didn’t Register: Avoiding FOMO When It Comes to Brand New TLDs
There’s nothing like the marketing of new marketing opportunities: “Act Now! You’ll regret it later!” “This is a once-in-a-lifetime opportunity to be on a new directory.” “If you don’t secure your spot soon, I can guarantee your biggest competitor will.” Kind of gut-wrenching, cringy stuff, right? Fortunately, there aren’t too many instances of anything revolutionary […]
11 Reasons the Quick Wins You’d Expect from Your Google Business Profile Aren’t Happening
I remember just a few years ago still being able to get a Google My Business listing approved and receiving qualified calls as soon as the next day, even with 0-2 reviews. Times have certainly changed. While it is still possible to ramp up your GBP (now Google Business Profile, formally the GMB) to get […]
Market My Market’s Advanced Analysis: April 2023
Recently, we noticed that our client’s Google Business Profile had experienced a 31% decrease in calls compared to the previous month. After taking a deeper dive into the data, we found that the dip was associated with a large decrease in branded traffic to the profile, meaning fewer people had searched for their firm name […]
How Technology is Affecting the Self-Storage Industry
Today, self-storage is more than just a warehouse with metal cages. The multi-billion dollar industry has evolved to use cutting-edge technology that cuts costs in operations and optimizes sales. For example, some of the top tech tools that self-storage operators use include online leasing and rentals, storage apps, biometric and boothtooth locks, self-service kiosks and virtual […]