Case Results

Union City Oral Surgery Group
Oral and Maxillofacial Surgery – Union City, NJ

Union City Oral Surgery Group saw notable improvements in key performance indicators as a result of Market My Market's organic and local SEO strategies.

Results & Metrics

*Data reflects February 1, 2024, to April 30, 2024 VS November 1, 2023, to January 31, 2024.

Over a 3-month span, there was substantial growth in organic website traffic and first-time calls from the Google Business Profile. Additionally, there was a significant increase in first-time calls lasting longer than two minutes from the website, along with a surge in first-time website form submissions. These outcomes underscore the effectiveness of our efforts in enhancing the practice’s online presence and reputation.


Increase in Organic Traffic


Increase in First-Time Calls from the Google Business Profile


Increase in First-Time Calls from the Website Lasting Longer Than 2 minutes


Increase in First-Time Website Form Submissions


Ranking in Top 3 of Google for 38 Highly Searched Keywords

Through the implementation of a comprehensive organic SEO plan, bolstering local visibility, and emphasizing positive reviews, Market My Market helped Union City Oral Surgery Group continue its lead as a top choice in New Jersey’s oral and maxillofacial surgery sector.

Setting Goals

Setting Goals

Develop informative and engaging content to address patient concerns, educate on various procedures, and showcase the surgeon’s expertise and authority in the targeted service areas

Attract quality traffic from targeted regions and convert the traffic into actionable leads

Enhance keyword prominence in Google search results and Maps while consistently managing and enhancing the practice’s online reputation, aiming for 1-2 reviews per month on the Google Business Profile (GBP)

Creating a Strategy

Organic SEO, Local SEO, Review Generation

Creating a Strategy

Organic SEO, Local SEO, Review Generation

  • We utilized an organic SEO strategy to attract a higher volume of oral surgery cases. This involved meticulously optimizing website content with pertinent keywords pertaining to oral surgery procedures. Additionally, we curated informative and engaging content that addresses prevalent patient concerns, educates on various procedures, and highlights the surgeon’s expertise.
  • To bolster credibility, we executed a link-building strategy with reputable healthcare websites, thereby enhancing the practice’s authority within the industry.
  • Through a tailored local optimization strategy, we expanded the practice’s local visibility. This entailed ongoing optimization of the Google Business Profile (GBP) listing, ensuring maximum exposure in local searches.
  • We dedicated substantial efforts to fostering a consistent stream of positive reviews on the GBP listing. This initiative aimed to instill trust and credibility among potential clients, thereby fortifying the practice’s online presence.

Local Strategies

Local Results in Union City, NJ

Local Strategies

Local Results in Union City, NJ

As a result of our local marketing strategies, Union City Oral Surgery Group has a strong share of local voice for keywords such as “oral surgeons”, “oral surgery near me”, “maxillofacial surgeon”, among many more for those searching within a 4-mile radius of the Union City location.

Geo Grid by Local Falcon

Geo Grid by Local Falcon

This grid shows an increase in the practice’s share of local voice in Union City from 32% to 64% for the keyword “oral surgery”. This is over approximately a 4-month period.

Why It Worked

Why It Worked

Targeted Keyword Optimization

The dental SEO campaign meticulously researched and targeted high-traffic keywords pertinent to dental services, such as “dental implants” and “emergency dentist.” These keywords were strategically integrated into website content, metadata, and blog posts, enhancing search engine rankings.

Local SEO Strategies

Leveraging local SEO techniques, the campaign optimized for location-specific terms like “dentist in Union City” and “dental clinic near me.” This approach facilitated easier discovery by local patients in search results, driving increased foot traffic and appointment bookings.

Mobile Optimization

Recognizing the prevalence of mobile device usage for online searches, the campaign ensured the dental practice’s website was mobile-responsive and swiftly loaded on all devices. This optimization enhanced user experience, minimized bounce rates, and contributed to improved search engine rankings.

High-Quality Content Creation

Consistently publishing informative and engaging content, such as articles on oral health tips, dental procedures, and patient testimonials, established the dental practice as an authoritative industry source. Search engines rewarded the site with higher rankings due to the valuable and relevant content.

Backlink Building

The campaign implemented a robust backlink-building strategy aimed at acquiring high-quality, authoritative backlinks from reputable healthcare and local websites. These backlinks bolstered the website’s credibility in the eyes of search engines, resulting in heightened rankings and increased organic traffic.

Positive Online Reviews

Encouraging satisfied patients to leave positive reviews on prominent review platforms like Google My Business and Yelp bolstered the dental practice’s online reputation. This not only attracted more prospective patients but also enhanced local search rankings.

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