Case Results
Union City Oral Surgery Group
Oral and Maxillofacial Surgery – Union City, NJ
Union City Oral Surgery Group experienced substantial increases in leads, website traffic, and keyword visibility as a result of Market My Market's extensive organic and local SEO campaign. Our strategic review efforts also contributed to enhancing their online reputation.
Results & Metrics
*Data reflects July 1, 2023, to September 30, 2023 VS July 1, 2022, to September 30, 2022.
602%
Increase in Organic Traffic
58%
Increase in First-Time Calls from the Website
1,433%
Increase in First-Time Form Submissions
40
Ranking in Top 3 of Google for 40 Highly Searched Keywords
By implementing an in-depth organic SEO strategy, enhancing local visibility, and prioritizing positive reviews, Market My Market helped Union City Oral Surgery Group effectively establish themselves as a top choice in the oral and maxillofacial surgery market in New Jersey.
Setting Goals
Setting Goals
Attract qualified traffic from the targeted areas, and convert the heightened traffic into leads
Improve keyword visibility in Google search results and Google Maps
Consistently oversee and grow the practice’s online reputation, garnering 1-2 reviews for the GBP listing monthly
Creating a Strategy
Organic SEO, Local SEO, Review Generation
Creating a Strategy
Organic SEO, Local SEO, Review Generation
- Leveraged an organic SEO strategy to attract more oral surgery cases. We focused on optimizing website content with relevant keywords related to oral surgery procedures, and we created informative and engaging content that addresses common patient concerns, educates on various procedures, and showcases the surgeon’s expertise.
- Implemented a link-building strategy with reputable healthcare websites to enhance credibility.
- Expanded local visibility via a local optimization strategy, where we optimized the GBP listing on an ongoing basis.
- Dedicated efforts to cultivate a continuous flow of favorable reviews on the GBP listing, which would help instill trust and credibility among potential clients, thereby strengthening their online presence.
Local Strategies
Local Results in Union City, NJ
Local Strategies
Local Results in Union City, NJ
As a result of our local marketing strategies, Union City Oral Surgery Group is holding strong positions in the local map pack for keywords such as “oral surgeon near me,” for those searching within this area.
Geo Grid by Local Falcon
Geo Grid by Local Falcon
This grid shows an increase in Union City Oral Surgery Group’s share of local voice in Union City from 28% to 40% for the keyword “oral surgeon near me”. This is over a 6-month period.
Why It Worked
Why It Worked
Targeted Keyword Optimization
Their dental SEO campaign focused on extensive keyword research to identify the most relevant and high-traffic keywords related to dental services, such as “dental implants” and “emergency dentist.” These keywords were strategically integrated into website content, metadata, and blog posts to improve search engine rankings.
Local SEO Strategies
The campaign implemented local SEO techniques to target a specific geographic area, optimizing for terms like “dentist in Union City” and “dental clinic near me.” This approach made it easier for local patients to find the dental practice in search results, driving more foot traffic and appointments.
Mobile Optimization
Recognizing the increasing use of mobile devices for online searches, the campaign ensured that the dental practice’s website was mobile-responsive and loaded quickly on all devices. This improved user experience, reduced bounce rates, and contributed to higher search engine rankings.
High-Quality Content Creation
Regularly publishing informative and engaging content, such as articles on oral health tips, dental procedures, and patient testimonials, established the dental practice as an authoritative source in the field. Search engines rewarded the site with improved rankings due to the valuable and relevant content.
Backlink Building
The dental SEO campaign included a backlink-building strategy that aimed to acquire high-quality, authoritative backlinks from reputable healthcare and local websites. These backlinks increased the website’s credibility in the eyes of search engines, leading to higher rankings and increased organic traffic.
Positive Online Reviews
Encouraging satisfied patients to leave positive reviews on popular review platforms like Google My Business and Yelp helped boost the dental practice’s online reputation. This not only attracted more potential patients but also improved local search rankings.