Case Results
The Law Office of Gabriel & Gabriel
Criminal Defense Attorney – Jupiter, Florida
How the Law Office of Gabriel & Gabriel Experienced a 232% Increase in Web Sessions and a 76% Increase in Phone Calls
Results & Metrics
The Law Office of Gabriel & Gabriel nearly doubled their organic
traffic through a comprehensive SEO strategy.
232%
Increase in web sessions
27%
Increase in phone calls directly from Google My Business
76%
Increase in phone calls
15%
Target keyphrases ranking in top 3 of Google SERPs
Setting Goals
Setting Goals
Rank Website in top 5 of SERPs for primary keyphrases
lmprove overall quality and quantity of traffic in order to drive leads
Build site architecture to include GEOs outside of primary area to drive leads and awareness
lmprove brand/site reputation through management of GMB and maps listing
Create a thorough, unique content plan that gets massive qualified traffic to niche practice areas
Creating a Strategy
SEO & link-building, remarketing, ad campaign, review curation
Creating a Strategy
SEO & link-building, remarketing, ad campaign, review curation
- Audit internal links to properly send signals of authority and structure to web crawlers and to improve UX
- Add a continuous stream of fresh, new content to the site in the form of blogs
- Expand content on key pages in order to improve rank and be more competitive
- Build high quality links from different reputable sources to increase website credibility
- Improve URL structure and internal page organization
- Revamp existing metadata on the website, and re-optimize all pages
- lmplement effective GEO pages designed to convert users from areas outside of Jupiter, FL
Why It Worked
Why It Worked
Search Engine Marketing Experts
Our Search Engine Marketing experts used several SEM strategies to generate website traffic and collect leads. One of the strategies we used is called ”Remarketing.” This strategy involves targeting individuals who visited your website and showed ап interest in your service but пеvег actually signed up. Retargeting markets to a group of people who you already know are interested in your business. We also used Remarketing to advertise on social media. Other SEM techniques we used included Pay Per Click (PPC}, Display Advertising, and more.
Content is King
Analyzing the pros and cons of competitor sites highlights areas for improvement. 1s their site loading faster? Do they cover a key topic much more thoroughly? Do they have а better UX? Knowing the answer to these questions and many more helps us formulate actionable strategies that will have a positive impact.
Understanding the Competition
Analyzing the pros and cons of competitor sites highlights areas for improvement. 1s their site loading faster? Do they cover a key topic much more thoroughly? Do they have а better UX? Knowing the answer to these questions and many more helps us formulate actionable strategies that will have a positive impact.
The Importance of Links
Links are one of the most important factors in how search engines determine a website’s rankings. Websites with large numbers of backlinks from a variety of different reputable sources are considered more authoritative and, as such, achieve higher rankings. We do extensive link-building for our clients. This is key to a good long-term SEO strategy.
