In August 2024, Kearns Family Dentistry partnered with Market My Market to enhance their online presence and attract more patients to their Allentown, PA practice. Dr. Sean Kearns sought to improve his practice’s digital footprint after experiencing a decline in new patient calls. With a focus on key service areas including implants, emergency dentistry, and cosmetic procedures, Market My Market implemented a comprehensive SEO strategy.

Initial Challenges

When the partnership began, Kearns Family Dentistry faced several obstacles:

• Limited website control as they were essentially “leasing” their existing site
• No access to website credentials or Google Analytics history
• Website content requiring optimization for search engines
• Need for improved local visibility for key dental services

The team at Market My Market quickly identified that the practice required a complete website rebuild to establish ownership and create a foundation for effective SEO. After careful consideration, Dr. Kearns approved a website migration and rebuild plan in September 2024.

Strategy Implementation

Market My Market developed a multi-faceted approach:

• Complete website rebuild with optimized technical structure
• Targeted content creation focusing on key service areas (implants, veneers, emergency dentistry)
• Local SEO optimization through Google Business Profile management
• Citation cleanup and directory submissions
• Strategic internal linking and backlink development
• Call tracking implementation to measure lead sources

The content strategy specifically emphasized creating high-quality service pages and informative blog posts that would position Kearns Family Dentistry as a trusted authority in their market. Key changes included highlighting the practice’s new Friday hours and featuring their expanding team of dental professionals.

Measurable Results

Within six months of implementation, Kearns Family Dentistry experienced remarkable growth:

• 54% increase in new organic users and 40% increase in organic sessions (February 2025 vs. January 2025)
• 41% increase in total calls over a 10-week period (Nov 29, 2024 – Feb 5, 2025 compared to previous period)
• 27 new Google Business Profile reviews, an 8% increase compared to previous period
• 14 additional keywords ranking in the top 10 positions on Google, with 6 in the top 5
• #1 ranking position for “tooth filling Allentown PA”
• Top 3 ranking positions for “family dentist Allentown PA” and “family dentistry Allentown PA”

The practice saw significant improvements in visibility for their target service areas, particularly emergency dentistry and implants. The website’s engaging content and optimized structure not only improved rankings but also increased user engagement, with visitors spending an average of 1:40 minutes per session.

Long-Term Growth

The partnership between Kearns Family Dentistry and Market My Market demonstrates how strategic SEO implementation can transform a dental practice’s digital presence. By establishing website ownership, creating optimized content, and building local authority, the practice has established a sustainable foundation for continued growth.

The impressive trajectory of organic traffic and calls shows the compounding benefits of consistent SEO efforts. As Dr. Kearns noted during a client meeting, new patient acquisition has improved significantly, allowing the practice to expand its hours and team.

This case study illustrates the power of comprehensive digital marketing for dental practices seeking to enhance their local presence and attract their ideal patients.