Client Video Shoot – Lever & Ecker
We recently had the pleasure of visiting our clients Lever & Ecker in White Plains, New York. We shot a multitude a videos for their firm to use to inform potential customers all that their law firm has to offer. We created a firm overview video, FAQ videos, and attorney profile videos. These new assets will[…]
Why Are We Content with Duplicate Content on Our Website?
When we think about the content that goes onto our website, we consider several factors, and we take into account some basic best practices for Google. We are generally looking at the following factors: Content that is engaging, informative, accessible, and does not alienate any portion of our target audience Educational content that positions us […]
10 Ways Law Firms Will Win in 2022
In November of 2020, we released our inaugural submission of “How Law Firms Will Win in 2021.” This piece outlined ten approaches that we have seen trending for successful law firms. The piece also explained how successful law firms could attract ideal clients during that year. Nearly all of the subjects covered became focal points […]
Techniques for Building Authority, Understanding CRO and Turning Qualified Traffic into Clients
Once you’ve put together top-notch content on your site, it’s crucial to then build authority, understand CRO, and turn qualified traffic into clients. Here are a few steps that will help take your copy to the next level. Build Authority on the Page-Level, Not Just Domain-Level Content is not going to rank well on its […]
Tips for Keeping Your Legal Web Copy Fresh, Clean, and Worthwhile
The legal industry is saturated with lawyers trying to put our useful and informative content. So, how do you stand out from the crowd? Keep Your Content (Diversity) Fresh Your blog should be onsite (i.e., a part of your main website). Your blog is going to be one of the most consistent and simple ways […]
Why Do SEOs Make SEO More Complicated Than It Is
I have been working in SEO professionally for over a decade. SEO is an ever-evolving field, and hardly anything that applied to SEO ten years ago is relevant today. Not much from five years ago has carried over either, but fundamental concepts like content marketing, link building, and on-site optimization are still relatively similar. Local […]
Understanding How To Choose The Right Legal Blog Topics
Great content needs to start with great topics. If we are writing about subject matters that our typical client does not look for or care for, our content strategy will lead nowhere. Knowing How to Start with the Right Topic We can garner inspiration for topics similarly to the way we determined the quantity of […]
What Is the Preferred Google SERP for Your Law Firm?
In order to prepare for the best marketing campaign for your firm, we need to reflect on how much consumer behavior has changed in the past year and a half and will continue to change moving into 2022. Understanding Why Consumer Behavior is Changing Changes and predicted changes in consumer behavior are based on the […]
Successful Content Marketing Techniques for Your Business
A strong content strategy is the cornerstone of nearly every digital marketing campaign, especially in the legal space. Content drives qualified traffic, educates and engages your readers, and empowers your ideal clients to take the initiative and inquire about your legal services. Content should not be created for the sake of creating content. We flood […]
How Often Do Law Firms with a Great Online Presence Create Content?
If you have a rolling plan for growing your practice through digital marketing, you likely have some regimen for ongoing content. For decades, blogging has been the cornerstone of an effective content plan. Though the criterion for strong content has steadily changed over the years, the consistency necessary for an effective content plan has remained […]
What Is a Growth-Focused Content Strategy?
Written by Market My Market’s content team, with contributions from Lauren Dominguez, Jordan Kimmel, Tyler McNulty, Brandi Nicklaus, Isabel Skormin, and McKenzie Fox The term “growth-focused marketing” might sound like just another industry buzzword. After all, isn’t growth the ultimate marketing goal? Growth marketing is a specific marketing technique that addresses a business’s target audience during […]
Changes in Public Perception: Analyzing Google and Facebook
In early 2021, we wrote “Changes in Search Behavior and Results in 2021” to determine if the average person’s perception of internet platforms and search engines had changed significantly, especially considering the high degree of social change that had taken place. At the time, it appeared as if there was a so-called “war on big […]