How to Break Writer’s Block: Different Perspectives From Market My Market’s Content Team
Written by Market My Market’s content team, with contributions from Kelly Quintana, Kenzie Fox, Tanner Mowery, and Lindsay Bennett Unlocking the creative flow and conquering writer’s block is an ongoing challenge faced by even the most seasoned wordsmiths. In the pursuit of empowering aspiring writers, the accomplished content team at Market My Market delves into […]
Google Reveals New Information About Topic Authority Ranking System
In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the competition requires a deep understanding of Google’s algorithms. One crucial factor that influences search rankings is Google Topic Authority. This article delves into the concept of Topic Authority and provides insights on how to harness its power to boost your website’s visibility […]
What Is HubSpot and How Can It Benefit Your Law Firm’s Content Strategy?
Written by Market My Market’s content team, with contributions from Anastasiya Kalyuk, Hannah Kernal, Isabel Skormin, and Brandi Bellingham Whether you’re a small or large law firm, utilizing software like HubSpot can help you streamline and optimize your content strategy. As a Customer Relationship Management tool, or CRM, it can offer benefits such as AI […]
Using the StoryBrand 7-Part Framework to Effectively Reach Your Clients
Written by Market My Market’s content team, with contributions from Jordan Kimmel, Lindsay Bennett, Kenzie Fox, and Kelly Quintana The concept of StoryBranding—a process designed to help us understand brands the same way stories help us know characters—is a powerful and harnessable instrument in our creative toolbelts. The general idea behind StoryBranding is that if […]
Too Late, Didn’t Register: Avoiding FOMO When It Comes to Brand New TLDs
There’s nothing like the marketing of new marketing opportunities: “Act Now! You’ll regret it later!” “This is a once-in-a-lifetime opportunity to be on a new directory.” “If you don’t secure your spot soon, I can guarantee your biggest competitor will.” Kind of gut-wrenching, cringy stuff, right? Fortunately, there aren’t too many instances of anything revolutionary […]
11 Reasons the Quick Wins You’d Expect from Your Google Business Profile Aren’t Happening
I remember just a few years ago still being able to get a Google My Business listing approved and receiving qualified calls as soon as the next day, even with 0-2 reviews. Times have certainly changed. While it is still possible to ramp up your GBP (now Google Business Profile, formally the GMB) to get […]
Market My Market’s Advanced Analysis: April 2023
Recently, we noticed that our client’s Google Business Profile had experienced a 31% decrease in calls compared to the previous month. After taking a deeper dive into the data, we found that the dip was associated with a large decrease in branded traffic to the profile, meaning fewer people had searched for their firm name […]
How Technology is Affecting the Self-Storage Industry
Today, self-storage is more than just a warehouse with metal cages. The multi-billion dollar industry has evolved to use cutting-edge technology that cuts costs in operations and optimizes sales. For example, some of the top tech tools that self-storage operators use include online leasing and rentals, storage apps, biometric and boothtooth locks, self-service kiosks and virtual […]
A Good, Bad, and Ugly Take from an Agency Owner Retreat
In the conference and expo world, there’s truly something for everyone. Especially in the United States, you can find like-minded individuals who are enthusiastic about everything from ventriloquism to dressing up like Abraham Lincoln during the apropos “Lin-Con.” Just like you can attend ClioCon, NTL, PILMMA, MTMP, and so many others as a lawyer, we, […]
ChatGPT: What Are the Top 5 Limitations of Using Artificial Intelligence in Legal Writing?
Written by Market My Market’s content team, with contributions from Katie McLoughlin, Brandi Bellingham, Hannah Lin Kernal, and Anastasiya Kalyuk ChatGPT is one of the latest artificial intelligence (AI) innovations that has people both intrigued and concerned. The language processing tool answers questions and composes writing and code. Companies have used AI for a long […]
Market My Market’s Advanced Analysis: March 2023
When performing our monthly analysis of campaign performance, we noticed that one client experienced a drop in first-time calls both compared to the previous month and to the same month of the previous year. Though such a decrease in performance can at first glance appear unsettling, it immediately became clear that the decrease in calls […]
The “AI” Play is the Death of Transparency Digital Agencies Have Been Waiting For
Google has represented the black box of SEO for over 20 years now, an amalgamation of indiscernible variables and algorithms handcrafted by the world’s best and brightest. Though Google has consistently documented and released their “best practices” for years—and SEOs have put their clever finishing touches on them to rank for competitive keywords—the tradition of […]