How to Create an Effective Social Media Strategy
Written by Market My Market’s content team, with contributions from Lindsay Bennett, Jordan Kimmel, Tanner Mowery, and McKenzie Fox Social media can have a substantial impact on how companies and consumers interact with each other on a daily basis. Platforms like Facebook, LinkedIn, Instagram, and YouTube can all help showcase what your business brings to […]
5 Techniques for Optimizing Your Geo Hub Content to Rank Well
We’ve now reached the third and final installment of our geo hub series, a succession of posts that have taught us the importance of geo hubs and why we create them. Check out parts one and two here and here. Now that we’ve started the process of creating geo hubs in proximity to our main […]
Ways of Writing Effective Content for a Geo Hub on Your Website
Written by Market My Market’s content team, with contributions from Brandi Bellingham, Katie McLoughlin, McKenzie Fox, and Anastasiya Raynor Your website’s geo hub is essential to getting your business’s web pages seen by your targeted audience in various cities and regions. Geo hubs are a powerful tool, but the quality of writing in your geo […]
What Are Geo Hubs and Why Are They Great for Local SEO?
A geo hub is a dedicated section of your website to house geographical-specific information. Let’s say you have a practice in White Plains, NY, but you also have an office in the Bronx. In order for you to get first-page results in both areas, Google is going to want to see dedicated information for both […]
Market My Market’s Advanced Analysis: February 2023
Recently, we noted that one of our clients experienced a 29% decrease in organic traffic and a 28% decrease in first-time calls compared to the previous period. The client recently rebranded, which included a change in domain name, company name, phone number, address, images, and content across the site. As these are pretty significant changes, […]
How Much Will You Need to Focus on Social Platforms (Like TikTok…) in 2023?
Updated 2/27/2023 Because LinkedIn has managed to go the way of Facebook in recent years, having drummed up its own version of unwarranted drama and politics, I find myself browsing it less and less (perhaps I could stand to just take a half day to clear my contacts that perpetuate the parts I don’t find […]
How Has Google Continuous Scroll Impacted Organic Traffic?
Google has been introducing updates to improve the mobile-first search experience over the last decade, including the mobile-friendly algorithm update in 2015 and mobile-first indexing in 2019. In October 2021, Google introduced continuous scrolling on mobile to match users’ browsing experience in their social feeds. Fast forward to December 2022, and Google rolled out continuous […]
How ChatGPT Can Enhance Your Content Marketing in 2023
Written by Market My Market’s content team, with contributions from Brandi Bellingham, Katie McLoughlin, Isabel Skormin, Jordan Kimmel, and Hannah Kernal. Artificial intelligence has long been the feared villain in science fiction movies and books, but despite decades of fearmongering, this technology is finally trending for practical use among the masses. In the marketing world, the […]
How Overbuilding in the Self-Storage Industry Will Affect Your Current Marketing Strategy
Amidst the Covid lockdown, online shopping skyrocketed because of the inability of customers to shop in stores. Thus, the accumulation of “stuff” in the average American home has continued to pile up. The LA Times places the number of items the average American owns at 300,000. The build-up of household items and the trend of […]
OTT, Streaming, and Connected TV Explained
By now, you may have heard the term “OTT” or “Connected TV.” Surely you’ve used the term “streaming” in the past few years. But what do these terms mean, and how can they help you market your law firm? OTT is an acronym for “Over The Top,” meaning over the top of a streaming service. […]
My Legal Mastermind Podcast Picks for Finding Success in 2023
2022 was a strong year for the Legal Mastermind Podcast. With great guests and exciting conversations, there’s tons of content to revisit for motivating our business development and marketing goals for 2023. How Law Firms Will Win, Parts I and II Main Focus: Various Topics Links: https://legalmastermindpodcast.com/ep-186-chase-williams-ryan-klein-how-law-firm-will-win-in-2023-part-ii/ and https://legalmastermindpodcast.com/ep-180-chase-williams-ryan-klein-how-law-firms-will-win-in-2023-part-i/ Maybe a little biased start, but […]
Market My Market’s Advanced Analysis: January 2022
Recently, during our monthly reporting process, we noted that one client’s campaign experienced a drop in Google Ad conversions compared to the previous period and year-over-year (YoY). The drop in conversions was fairly substantial, with the month-over-month (MoM) drop being over 30% and the YoY drop being over 20%. While this seemed slightly alarming at […]