Category: Legal Marketing

Why Do SEOs Make SEO More Complicated Than It Is

I have been working in SEO professionally for over a decade. SEO is an ever-evolving field, and hardly anything that applied to SEO ten years ago is relevant today. Not much from five years ago has carried over either, but fundamental concepts like content marketing, link building, and on-site optimization are still relatively similar. Local […]

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Understanding How To Choose The Right Legal Blog Topics

Great content needs to start with great topics. If we are writing about subject matters that our typical client does not look for or care for, our content strategy will lead nowhere. Knowing How to Start with the Right Topic We can garner inspiration for topics similarly to the way we determined the quantity of […]

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Positioning of Legal Directories in 2021

Positioning of Top Legal Directories in 2021 The battle between Justia and FindLaw rages every year. So far in 2021, FindLaw is the successor, with roughly 29.63% of the first position searches we conducted in June of 2021. This seems like an extremely high number, and represents nearly a third of all major keywords. Back […]

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5 Approaches to Creating Content That Results in Explosive Quality Traffic

When we created “10 Types of Content You Could Execute Right Now”, we went over the different forms of content that exist on every legal website. As a quick recap, they are as follows: Granular Service/Practice Area Pages Case Results and Overviews FAQ Pages Geo-Specific Pages Transcribed Content from Podcasts, Videos, Interviews etc. Long-Form Articles […]

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10 Tough SEO Questions

Whether you’re planning on grilling a new SEO consultant or agency, you need to hold fire under your current SEOs, or you’re currently an SEO getting a feel for questions that may blindside you, it’s essential to examine some of the most pivotal and difficult SEO questions. I’ve compiled 10 of the most challenging questions […]

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The Ultimate List of Law Firm Directories For 2022

Law firm directories come and go, but as of 2022 (January 13, to be exact), there are over 130 that your firm can be featured on. Roughly half have a nominal fee and the other half should be free, and they are all great opportunities for additional online exposure. What Are Legal Directories? A legal directory is[…]

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Market My Market’s Legal Marketing Workshop on How to Get Started in Mass Torts

Check out our Webinar Replay on Getting Started in Mass Torts Now! This presentation is one you won’t want to miss if you’ve ever considered getting into Mass Torts. This presentation, based on over a decade of campaigns that have expended millions of dollars in advertising, is meant for attorneys who have little to no […]

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Why is Your Competition Outranking You? It’s Not as Complicated as You May Think.

I learned most of my SEO (and nearly all of my link-building) by looking thoroughly at what websites were on top for competitive keywords. When you analyze what websites do at the top, you learn more than the perfunctory ritual of the general practice. We read business books on how Apple innovates products and how […]

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2021 Legal Marketing Trends – What We Expect and What Other Experts Are Saying

With Thanksgiving only a day away, we’re thinking about turkey and all the other holidays, but also probably realizing “It’s almost the new year!” Time moves fast right here in the second half of Q4, and it’s about time we took a look ahead at how the marketing landscape will change (again) in 2021.  We […]

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How Technical is a Technical SEO Audit? And Why You Need One

You've probably been presented an audit for your website in the past.  Perhaps even a free audit (gotta love free stuff), which was likely auto-generated completely by SEMrush with some simple whitelabeling.  I think one of the biggest issues with audits is presenting all the negatives without A) acknowledging the positives B) presenting the how-to[…]

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My Top 10 Episodes of The Legal Mastermind Podcast

It has been a pleasure speaking with some of the top minds in the legal community over the past year.  For some of our guests, The Legal Mastermind Podcast was the 1st podcast they’ve ever been on, for others coming on podcasts are part of their daily routine. While each guest has offered their unique […]

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Strategies Law Firms Can Use to Build a Strong Social Media Presence

Social media has long been a prevalent marketing channel for consumer brands. The immense popularity of companies like Nike, Starbucks, Wendy’s, and Airbnb—coupled with their exceptional social media marketing tactics—allows for increased consumer interaction on platforms like Twitter, Instagram, LinkedIn, and Facebook. Today, with nearly 80 percent of Americans maintaining at least one personal social […]

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