Criminal Defense Lawyers
Lawyers hone specific abilities that enable them to become leaders in their field by concentrating their efforts on a few areas of law. Similarly, digital marketing firms for legal practices should demonstrate the acquisition of specific, essential talents through specialization. While you may be proactive with aspects of your digital marketing, that may not be enough to solidify your share of the market.
Often fairness in a criminal defendant’s case hinges on the strength of their defense. In some cases, an experienced criminal defense lawyer is as important as the defendants’ fundamental protections under the law. Criminal defense lawyers prevent the balance of power within the court system from tilting in favor of the prosecution. Even so, without effective marketing, they may not be able to reach the people who need them.
Criminal Defense isn’t the same as every other practice area. The following needs to be acknowledged and considered in not only your marketing strategy but also in how you create effective content strategies and copy:
- Sense of urgency for a potential client
- A comprehensive content strategy covering hundreds of potential criminal charges
- Understanding the level of competition and encompassing practice areas of competition. For example, a criminal defense lawyer may pick up PI cases, but a PI lawyer won’t likely pick up criminal defense cases.
Considerations like these are made specifically for this area of law, among many other factors, which both stem from industry experience and the former in-house experience of members of the MMM team.
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Do you know what your marketing agency is doing for you on a daily basis? When working with Market My Market, you'll know what we are working on every day and why. We pride ourselves in transparency. It is a core value here at Market My Market.
Real Time Reporting
We track calls, leads and traffic in real time. We create a customized dashboard that is specific to what makes sense for your law firm's goals. We also provide month over month expert analysis on all pertinent metrics.
Since we specialize in marketing for criminal defense attorneys, we have a strong pulse on what is working and what isn't especially in the legal marketing industry.
30-60-90 Day Plans
No two criminal defense law firms are the same, each practice has its unique features. Staff, services, practice areas, goals, budget and geographies are all items we consider when creating your marketing plan. We create a customized plan for every law office we work with. When you work with Market My Market you'll know the marketing plan for the next 30, 60, and 90 days.
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LET US (FINALLY) BE THE LAST MARKETING
PARTNER YOU’LL NEED
Are you attracting your targeted clients that pay the bills? Do you understand what you are paying for each month? Transparency, great communication, and excellent customer service are things you’ll experience when working with legal marketing experts at Market My Market.
We are a team that has your back. We meet weekly via Zoom, offer real-time reporting, and provide month-over-month analysis with action.
We don’t waste time learning and testing the correct marketing strategies for your practice. We already know what works based on proven success with other practices.
Market My Market will help your firm become and stay competitive.