EP 249 – Fin Wycherly – The Future of Legal Marketing on Social Media
The following interview has been transcribed for our readers from rev.com. Please excuse any discrepancies in the transcription.
Speaker 1:
And the reality is, if you can create a great piece of content, whether it’s on Facebook, Instagram, TikTok, or wherever, it’s always going to surface to the top of that search ranking. Because of the fact that it’s independently being validated by all the people that are loving that content.
Speaker 2:
You’re listening to the Legal Mastermind podcast presented by Market My Market, with your hosts, Eric Bersano, Ryan Klein, and Chase Williams. The go-to podcast for learning from the experts in the legal community about effective ways to grow and manage your law firm.
Eric Bersano:
Hello, and welcome to another episode of the Legal Mastermind podcast. Today I have with me Fin Wycherley, who is the founder and CEO of Super Size Media. Fin, welcome to the podcast.
Fin Wycherley:
Cheers, Eric. Good to meet you.
Eric Bersano:
Yeah, it’s great to meet you too. I’m really excited about this topic that we’re going to discuss today because I think it’s something that every attorney out there has heard about, and maybe 1% of them have done it and maybe done it somewhat successfully. And I think 99% of them either don’t believe in it or just haven’t taken the time to give it a shot yet. And what we’re talking about is social media marketing. So, can you give us a little introduction of yourself and weave it into how lawyers can market themselves using social media?
Fin Wycherley:
Amazing. Thanks, Eric. So yeah, I’ve had a social media business since before Facebook had a business page. I worked as a journalist, direct marketer, speechwriter for years and always been focused on the small business area. But my first degree was actually in law, so I majored in all of the good stuff to do with European substantive and constitutional and everything. So, I loved myself some good law, but I never went into practice just because I figured that marketing was going to be far more creative, far more interesting for me.
So, having law clients allowed me to actually satisfy both needs for marketing and also keeping a hand in with how the legal sector is moving ahead. And so, over the years with having the business, it’s been interesting to see the risk-averseness of so many law firms to do with social media because obviously it’s a place where angels fear to tread. You can get it so wrong and the crowd will come for you. So, with the DNA of a lawyer, they’re just not going to go there. So, they will generally tend to spend all their time on PPC, Google Ads and SEO and all kinds of ads and the conferences and trying to keep it as safe as possible.
But the reality is, even if you try and avoid it, social media is the place where you can find your perfect clients so easily, and then you have an opportunity to nurture them with providing incredible value. And so, it’s definitely a place where I recommend because of the results that we’re able to achieve for our clients as well.
Eric Bersano:
Yeah, to me it seems like a lot of the, and I wouldn’t even say risk-averseness. I think a lot of it would be you have to do a lot of investment in time, and there’s creativity that’s involved. And I think a lot of attorneys look at that as an enormous hurdle to overcome. They may look at a successful TikTok or Instagram profile that’s got thousands or tens of thousands of followers and then look at the content and go, “Oh my God, that seems like a lot.” So how do you overcome that? How do you work with people to help them overcome it?
Fin Wycherley:
Yeah, great question. So, normally whenever we tell people the only way to be successful on social media is to provide incredibly valuable content as showcasing your expertise in your specialist field. Of course, as soon as they hear they’re going to have to get in front of the video, they’re just absolutely terrified. It’s the worst nightmare of anybody because you don’t have any training on media or getting in front of the camera when you’re going through any of your legal training. So, the idea of suddenly having to spend some of your time actually getting in front of a camera.
Public speaking is such a phobia for so many people. So yeah, the way we help clients to overcome their natural phobia for this is we’ll work with them to decide what is that incredible mic drop value that they’re going to be able to create. We’ll make sure that they understand all the reasons for it and the upsides and everything so that they’re properly bought into the vision. And then we start working on the actual content, we’ll help them decide what are the real big controversial, even provocative content that we could be talking about.
And then we’ll help them to actually script it with a great hook, some great pull-up points, so then they can actually extemporize with their own personality coming through. And then give them the call to actions that they can bring in to increase that engagement that will come from it. And then once we’ve agreed on all of that content, and we will work on often about 100 or 200 at a time. Once we’ve got all of that banked, then I’ll just send around my video person, or if it’s in a different location, then I’ll get a video person locally who will just go in there and bank hopefully tens if not 100 or so pieces of content from them in a half day or a day.
And then they send it back, and then we start editing and then scheduling, and basically, we’re good for the next couple of months really. So, that’s the magic formula for taking all of the pain away as well as allowing them to get in front of the camera in a very comfortable way so that they don’t have to feel like, “Oh my God, the responsibilities on me and I don’t know what I’m doing, and I would rather do anything else in my life rather than do this basically.” So, it works and it delivers great results for their clients anyway.
Eric Bersano:
Yeah, I think the challenge for me when I first noticed social media becoming a topic for legal was how do you make legal interesting? And not to insult our client base, but if I’m a sports person, I might love to follow Nike and these amazing commercials that Nike has or if there’s an Italian restaurant, did they get a new chef? But in legal, I think the biggest challenge is how do I take this topic? And for the most part, nobody needs a lawyer until they need a lawyer. So, you might be 30 or 40 or 50 years old and all of a sudden you really need a lawyer.
So, how do you come up with ideas with your clients about, okay, you do personal injury or you do criminal defense or you do immigration. How does that idea process go that you can generate something that’s going to be interesting to the general public who doesn’t really need an attorney at that time?
Fin Wycherley:
Well, the principle is the same for marketing really. McDonald’s will never be able to sell a hamburger to somebody until they’re hungry. But we need to be all over it until such times as that light bulb moment comes on, the hunger pangs kick in, and suddenly they see a poster and they realize, oh, they’re only half a mile away, let’s go. So, with marketing, you have to be building up a good community around you. You have to be building up lots of engagement around you, and providing value is the key because if you’re just doing what traditional lawyers do, which is just put up. Here’s us with our intern, here’s the sports colleague that we’re sponsoring, here’s an away day, the usual boring garbage. I’m going to watch my language here, sorry, I’m Scottish.
Eric Bersano:
It’s all good. We’ve got an editor, they can…
Fin Wycherley:
We call swearing punctuation, we’re very passionate. So, traditionally they keep it safe when it comes to marketing, but it can be so fascinating and so phenomenal. So, the ones who are doing it really well are the ones who are providing that mic drop brilliance. For example, we have an immigration lawyer and she’s creating content about the fact that the Texas law, Texas has just brought in some new legislation, which is really kicking up some sand in the whole immigration space. And this is the five things you need to know about how this going to be overturned, so don’t worry.
And then she’ll be talking about this is how you have to prepare for an immigration interview and what happens if they ask you about your tattoos. All of these kinds of questions that are just like, on the one hand, they are not interesting if you’re not specifically going into that thing. But on the other hand, they’re a really interesting story. So, in the same way, if you’re divorced lawyer, hello, there are so many stories you can talk about where this happened to this particular person and then their spouse or ex-spouse did this.
And so, then we did this and then it became this, and it’s just an incredible storytelling experience and those are the ones who are killing it online. Because once you stop trying to sell or be safe and you just move into your natural storytelling ability, which is what lawyers are very good at when they’re down the pub on a Friday evening. Let me tell you about the case that we had to deal with today or this week, and without having to name names or anything like that, that stuff goes viral.
Eric Bersano:
Yeah. And I think in this case, maybe sharing some of the numbers are very important because I follow a lot of attorneys on social media because I’m trying to learn and see what people are doing and get an idea in my head of what might or might not be working. But the immigration example you gave, if you don’t mind sharing some of the numbers, they’re unbelievably impressive of what you and her have been able to build.
Fin Wycherley:
Yeah. Gloria Cardenas, she runs a company called Familia America. She’s managed to get 235,000 fans on TikTok. She’s been marketing her business exclusively through TikTok, and now she’s been able to turn over $1 million. And we’re moving up until many, much more because we’re now expanding it just from TikTok out into Instagram, Facebook, YouTube, Twitter, X, and all of the channels. So, she’s going to have that brilliance, that magical content that she’s able to create. Now, we’re able to share it across and adapt it to all the other channels as well.
Eric Bersano:
Now, I’ve got a question that I get, or this is a pushback that I get often when I mention something like social media marketing. Now, when I started working with lawyers, it was still Yellow Pages was the number one way that attorneys marketed themselves. And most attorneys were just used to signing a big check the beginning of the year and they were going to get a double truck ad or an ad on the back of the yellow pages, and that was it. That was their marketing for the year. And then the internet came along and it was like, you need a website and you need content and you need blogs and you need links.
And it became a really complex marketing arena for lawyers all of a sudden, almost overnight. And there were early adopters, there were people that would come in, and this is the big pushback I get from attorneys all the time is I’m a great trial attorney and no one can out lawyer me in a trial and someone’s going to have a better result. But when you go to Google, you have better marketers that show up above them, and it’s really frustrating. How would you talk to a really good trial attorney, somebody who’s used to working on big personal injury cases, who really has a high reputation in the community?
How would you talk to them about having some type of a social media presence? Because I always tell people, “Look, Google has no idea who the best attorney is. They know who the best marketer is, that’s who shows up number one too and so on. But if you want to be there, you’ve got to play that game.” So how would you address that?
Fin Wycherley:
That’s a great question. So, because of the fact that so many lawyers have been playing that SEO game for such a long time. As you say, the only people that are winning are the ones who are spending a small fortune to make sure they rank on the first page. Because as you know, if you’re not on the first page of that particular term that people are searching for, you might as well just be dead because nobody’s interested in searching past page one. So, therefore, because the small law firms can’t afford to rank for those against the big boys and girls in that space.
They can’t afford in terms of the ads that they have to spend, they can’t afford in terms of the amount of time and effort it needs to be able to feed that blog machine, to feed that content machine, to make sure that those keywords are coming in, that you’re getting all of those people coming in and out the website. The only way that you can win actually nowadays in 2024 is to go long on the social media game. Because the social media game, especially on TikTok, is where most people are going. Those people who know TikTok, they’re going there to search.
So, what happens is, for example, I was in Romania last year and I was looking for what am I going to do in the last 24 hours? What are the must-see places that I need to go to in Bucharest? And I would go onto Google and there was just, everybody had gamified all those search terms and I was just getting rubbish results. And I would go onto YouTube and it was just all kinds of garbage. I went into TikTok and suddenly I was getting the 10 top things you need to see in Bucharest when you’ve got 24 hours to spend.
And you would see the visuals, you would see the music, and you would see everything and you would be like, “Okay, this is great.” And literally TikTok has become the go-to place for people with a search focus nowadays. Because of the fact that Google has been so hard gamified by the big players, there’s no wiggle room for the smaller players, the innovators, the people that are coming in. The people that are basically got the creativity and ingenuity to get in front of their clients in a much more creative fashion.
And the reality is, if you can create a great piece of content, whether it’s on Facebook, Instagram, TikTok, or wherever, it’s always going to surface to the top of that search ranking. Because of the fact that it’s independently been validated by all the people that are loving that content. So, the idea that people used to have of with social media, or I’ve done my five pieces of content this month, so I’ve done my job, that literally is what we call publishing, those days are gone. If you’re just putting up a post which has got your basic fundamentals on it’s not even marketing because it’s not getting seen by the target audience. It’s an absolute waste of space.
So, the only way you can actually make sure that piece of content gets in front of your prospect without even paying any money on ads is to make it incredibly valuable so that people will comment and share and save. So, therefore, it behooves you to actually put a bit of time into the crafting of it, into the expertise of it. And once you’ve mastered that particular specialty, then you will always win the crowd and the crowd will come rushing to you. Because it’s a kind of tabula rasa, nobody else is playing in that space in a very big way. So, you can just basically leave all the big boys to Google, and meanwhile you could get busy on the other platforms building the crowd literally around you.
Eric Bersano:
Now, you had mentioned one key piece about not having to pay for on TikTok because posting your content. Is there a way to jumpstart that? And I’ll be a little bit more specific. Let’s just say that I’m an attorney in Dallas, and Dallas is extremely competitive market. Is there a way, if I just took a few suburbs of Dallas and I said I want to be the 800-pound gorilla in these three zip codes, not for Dallas, the entire city? Is there a way to either pay to focus on certain zip codes or gamify it in a way that your content can be done sooner? Or do you just have to wait for the algorithms to pick you up and for people to find you and to naturally bubble to the top?
Fin Wycherley:
Yeah, we like both approaches essentially, and they’re both interdependent. So, if you try and go in there with an ads only strategy, you are going to come a cropper because you haven’t actually worked out the kind of content that people are going to value. And valuing means they literally are liking, commenting, sharing, and savings. Therefore, if you’re just chucking content into the newsfeed, even if you’re paying a fortune for it, if the algorithms see that nobody is clicking on it, nobody is appreciating it. You’re literally damaging people’s experience in the newsfeed and the algorithms will diminish your reach to the max or rather to the minimum rather.
And therefore, even if you throw tons of money at it, it will cost you more and more and you will get even less and less reach because you haven’t actually worked out that glorious formula of how do you entertain, inform and educate really. So, once you can get that, and that’s often about learning how to develop your voice, learning what works for your particular niche and grinding out a whole big pile of content. And then checking out with the ads which ones seem to be really working and then magnifying those ones. The ads basically should be used as an amplification for good content, not as a replacement for putting in the work.
Eric Bersano:
Makes sense. So, what if we have, let’s just say avatar attorney who’s really, really busy, completely adverse to being videoed. Is there some type of influencer model where that person can have a relationship with, say they hire an influencer and say, “This is going to be my spokesperson for my law firm, I just don’t have the time to dedicate, or there’s just no way that I’m going to be on camera.”? Is there a way for a law firm who wants to get into social media to hire somebody or how does that work? Or is that even possible?
Fin Wycherley:
One of the ways that people are doing that is just by setting up a interview scenario. So, they set up the podcast type of experience, but for me, nobody wants that long form content. We want short, sharp in your face, we can consume it quickly and we’ve provided a wow experience in that. So, even though it sounds like most people are reluctant to do that and they’re too busy, that mentality tells me they just want a job, they don’t want to grow their business. If you find people who don’t want to do the finances, don’t want to do the marketing, they literally are sitting wanting to be an employee with that mentality.
So, whereas the people who are like, “Okay, what do we do next?” They’re much more entrepreneurial, they’re much more hungry about growth. And even if they know that they have shortcomings in terms of their understanding of how they’re going to be in front of the camera, or even having to overcome the idea that social media is bad for your mental health. all the blockages that they bring to the table. Once they start putting up pieces of content that get 200,000 views, they’re like, “Okay.” They’re not rolling up their sleeves and going, “Okay, what do we do? How do we get to a million now for next post?”
Eric Bersano:
Yeah. It’s funny you say that, I have this recurring conversation and it’s typically with really good attorneys. And I’ll be in the middle of a conversation with them about how they can compete in their local market, and they get so hung up on who’s above them on Google. This person’s never been to a courtroom. This person just got their law degree and they get upset. I’ve been doing this for 25 years and they don’t connect that bridge of if you can’t beat them, you need to join them. They don’t want to talk to me about how to get to the top of Google or how to get in the map pack.
They’re just upset that this person who’s not as good of an attorney of them according to them, is ahead of them. And I think what I’m hearing you say is, look, if you care about your business, if you want to serve these clients that really need you, you have to go to where they are. They’re not just going to inherently know about you. So, 10, 15 years ago it was almost all Google. You had a little bit of overlap of the yellow pages, and then it was all Google. And now, I’m telling people with the advent, like Google’s trying to use AI, there’s obviously ChatGPT, there’s social media.
Finding a service has never been more fractured than it is right now, and it’s not going to consolidate, it’s not going to get less options, it’s only going to be more options. So, I think what you’re saying makes sense and the positive thing for anybody who’s listening to this, and it’s really exciting to them is most attorneys aren’t going to do this. So, if you embrace this technology, if you embrace this platform or these platforms, which will lead to my next question, you could really get ahead of the game. Because now I still think it’s early adopter phase for law firms at least to get into this. Which leads me to my next questions. We talked a little about TikTok. Is this universal? Do you only use TikTok? Do you try to use as many platforms as possible?
Fin Wycherley:
I’m a fan of picking one and being able to master your storytelling ability on that particular one. And then we can take any of that content and share it out across all of the other platforms. So, when we’re doing short form content, well on TikTok nowadays you can do up to 20 minutes. But if you want it to go across all the other platforms, then up to two minutes is your sweet spot. So, anything in the one minute is a good discipline. It’s like Twitter or X, I’ve always loved it just because it’s the kind of haiku of poetry, of communicating a message in a short and succinct way with a hashtag, with a call to action, with your link to where you want to send them.
With a short form video, there’s a certain structure to it where you hook them in with some compelling first line piece of content because 80% of people are going to disappear within three seconds. And if they continue disappearing within three seconds, then literally that content will stay in the doldrums, it won’t take off, it won’t become viral. Whereas, if you can hook people and you build up the enthusiasm for what that story is or that promise that you are offering. And then you can deliver it within a short sharp period of time, you are absolutely winning the crowd and the crowd will carry you forwards. And that means the humans, the potential clients and the algorithms.
Eric Bersano:
Yeah. The conversation we had before this, we talked about a few things that were strengths and then weaknesses of the social media platform. So, if you were to say, and I don’t know if this is per practice area, meaning this is amazing for family law, but it’s not going to work for criminal defense or if you’ve really think any of the platforms could work. But could you touch on that, the strengths and weaknesses of the platforms themselves?
Fin Wycherley:
All right, so basically you have to divide up the social media platforms into those who are what we call serendipity. People are not going in there with a specific search objective. So, if you want to find a lawyer or find a plumber or find a graphic designer, then you’re not going to go onto social media necessarily for that. However, you will go onto TikTok for that for example. You will go onto Google and you will go onto Pinterest because Pinterest regards themselves as the graphic search engine.
All of the other ones are serendipity.com. We’re going on there to catch up with some gossip from friends and family, relatives, maybe people in our network and our sector and things like that. And boom, here comes a viral piece of content and you’re like, “Wow, that’s interesting. How did the algorithms know that I was interested in this particular topic?” But the algorithms are working hard to find incredible value content so that they can keep inspiring and giving people good content. So, when you manage to work out that formula that works for you so that every single piece of content you put up there.
You’ve got several thousand people seeing it, liking it, enjoying it, engaging with it, asking questions, disagreeing with it, that’s more likely to shoot it up the rankings. So therefore, you have to look at TikTok as being very good at discovery as opposed to the other kind of social media platforms. Although Pinterest is great for discovery as well. However, at the moment, Instagram is beginning to shake up its game. So, for us in the social media industry, we have to always keep our finger on what’s happening, who’s really got it locked in at the moment, how much they’re changing. Like TikTok for example, they’re now moving into competing with Amazon and Google a big bad way.
So therefore, they’re putting all of their resources and all of their effort into promoting those content creators who are doing the job of providing those great stories. And going back to your earlier point about the guy who’s brilliant at his job or her job and they don’t want to have to market. I always have the scenario of there’s two chiropractors in the city side by side in the middle of the city, or two lawyers, or two dentists or two fitness instructors. One is absolutely brilliant at what they do. They go to conferences, they give talks, they’re elevated, they publish books, and they’re so well lauded.
But the guy next door is the one spending all their time on marketing. Who do you think is actually winning the game really? One is winning the game of ego and pride in credentials and authority, which is fantastic, but you want to have something between the two of them. You don’t want to have to be that big shark that’s just paying a lot of people for doing the marketing. You want to be able to meet both of them in the middle basically, and have a phenomenal marketing system around you. So that literally the only time that you’re spending on that marketing where you’re actually in front of the camera is half a day every two- or three-months type thing.
Eric Bersano:
And that’s a good point. I was going to ask you about that. So, when I started following lawyers on TikTok and Instagram, it was right around the time when the Johnny Depp, Amber Heard trial was going on. And one of the guys who had millions of followers was an attorney who every day would give a 30 to 60 second synopsis. And it was just number one, he was very dynamic speaker, he was energetic, and he would just break down the most controversial or explosive things that happened in court that day. And I was like, “This is brilliant.” Now, that’s very time dependent.
So, if you’re working with an attorney and you’ve got your video team that goes in for, let’s say that full day shoot and you’ve got your 100 to 200. What if something happens that’s topical? Do you then work with them for an iPhone video or how would you handle something like that?
Fin Wycherley:
Brilliant. So, there’s two ways to do it. First of all, eventually through time the attorney has enough confidence to actually do it all by themselves. So, we don’t even have to send somebody in eventually. That is literally just part of building up their confidence, because at the beginning they were like, “Is that okay? Was that all right?” and everything. Eventually when they see the numbers and they’re building up the crowd, they know all they have to do is pick up the phone and then start talking. And then if they need some editing, then they chuck it over to us and then we will be able to turn it around for them quickly.
And sometimes there’s no editing required because the ones that perform really, really well have got the minimum level of editing. They’re just like, “Oh my God, you’ll never guess what happened.” They’re speaking to the phone like that. “You’ll never guess what happened today in court. It was just a bloodbath.” So, as soon as you start that, people are like, “Oh, okay, tell us more, we’re all listening.” And literally employment lawyers, there’s an employment guy called Attorney Ryan, he keeps coming out with, “The HR department, are not your friend. They are ripping you off, and if anybody tells you, you need to be there 15 minutes before you need to clock in, this is what you need to do.”
All that kind of stuff and he’s become so viral because he’s providing so much value and entertainment and passion for what he does. He’s now got a big old media career being on the Dr. Phil Show and everything like that. So, a lot of them are being able to make that transition into large scale media because of the fact that they’re now becoming media producers, they’re becoming mini celebrities. So, you can imagine if you’re being able to be that attorney in Texas and you’re providing all that incredible mic drop content.
Because of the fact you’ve got great personality, you’ve got great content, you’ve just not allowed the world to see it. You will eventually become that guy that everybody’s waving at when you’re driving past, because you’re well known now across the social media platforms. You’re not just hidden behind a brand.
Eric Bersano:
Yeah, you make a good point. I was going to bring this up earlier is with the old marketing, let’s just go back to Yellow Pages. You were like AAA law firm because you wanted to be first, or you might have had a still grainy photo that was black and yellow because we’re talking yellow pages. And then it came to the internet where you had a couple more photos. But now where video is so accessible and can you do high quality video, you get a little bit of this celebrity. So, if you’re marketing, even if it’s just YouTube ads or social media, if people see you, you get a little bit of this celebrity effect.
And I’ve had people telling me this before, they’ll say someone comes to their office and be like, “Oh my God, I saw you on,” and it could be YouTube, it could be a streaming ad, it could be something. So, it does something to elevate your profile amongst your potential clients. Now we’re almost out of time, but I really wanted to cover another topic that you had mentioned, which was the five deal breaking mistakes that law firms are almost universally making when it comes to social media. And not to put you down the spot for all five, but if you could cover either all five or the ones that you think are the most important.
Fin Wycherley:
Yeah. So, the main one, because we’ve already touched on quite a few of them already, but the main one is really that most law firms are hiding behind the marketing department. And the marketing department, I’m afraid mostly got trained up in the 80s and so, they’re applying all of those marketing sensitivities and the leaflets and the conferences and everything that were appropriate at that time. Unfortunately, time has moved on and the early adopters, as you say, as you quite rightly described them, are winning by getting in front of the camera and making sure that they’re building their personal brand, their professional brand, and therefore the corporate brand as well.
So, I call it the Elon Musk or Richard Branson strategies. The idea is that GM Motors, they spend millions and millions on advertising because they’re just a corporate brand. Whereas, all of Elon Musk’s companies, they hardly spend a penny on advertising because he’s omnipresent across so many social media platforms, especially obviously Twitter, stroke X. So therefore, the idea is that the charismatic leader or the expert is always going to have more pulling power online than the actual corporate brand.
So, if you look at it like Apple, for example, apple has the biggest marketing budget, marketing possibilities, team qualifications, experience that you want to have. All the resources are thrown into this fantastic high-level brand, and yet the CEO has twice the amount of followers. So, literally whatever each individual expert or expert team, because it doesn’t have to be like one expert is now starting to build up their personal brand. It could be the people in that employment law team, for example, they’re all working within that division, and now we’re going to create our expert space now, carve it out our niche on TikTok or YouTube or wherever.
And whatever they do is always going to elevate whatever the corporate marketing team is doing. And it will always outperform anything that the corporate marketing team can do because of that ability to reach into the hearts and minds of the potential audience.
Eric Bersano:
Well, Fin, this was an amazing conversation, even though I feel like we only hit the tip of the iceberg and there’s lots more to learn. So, speaking of which, if people want to learn more or reach out to you or if you’ve got any books or conferences coming up that you’re going to get, could you tell the audience how to best get in contact with you?
Fin Wycherley:
Yeah. So, I’m Fin Wycherley, Supersize Media, supersizemedia.co.uk. I’m based in Edinburgh, Scotland but as you can understand, we’ve got clients particularly in America. And it’s also because in America I’ve always found that the appetite for getting ahead is much more acute than, let’s call it the lazy Europeans. I’m going to get absolute hell for that, but that’s part of my mic drop controversy. So, we want people piling in and disagreeing about how Europeans are very, very motivated and highly commercial.
But I find that in general, the Americans are a lot more hungry to be the top, to be the best, and so that’s why we are able to get a lot more business over there. Whereas, here in Scotland in particular, they’re still playing with their PPC, let’s call it that.
Eric Bersano:
Well, that’s great. We’ll obviously have all this information in the show notes to make it easy for people to find you. And do you offer free consultations for people, or is there something that they can set up if they want to touch base?
Fin Wycherley:
No, absolutely. Let’s have a talk, we can set up a chat and we can find out what you’re trying to achieve and we can work out whether there’s a good fit there or not.
Eric Bersano:
Amazing. Thanks, Fin.
Fin Wycherley:
Cheers.
Speaker 2:
Thanks for listening to the Legal Mastermind podcast presented by Market My Market. You can check out additional episodes and recaps at legalmastermindpodcast.com.