Content marketing strategies should revolve around relevant topics and current trends that you can relate back to your services or products. Being that content plans are often made months ahead of time, it can be difficult to know what will be trending the moment writers produce the content; however, there is one season that you can always count on: the holiday season.
Although perceived as “cheesy” by some, consumers enjoy seeing brands express holiday cheer. What better way to do so than with content? Here’s why holiday-themed content works.
Consumers See It
Many companies make the mistake of assuming that consumers will be too busy during the holidays to pay attention to content. While this may have been true a few decades ago when people couldn’t simultaneously browse the world wide web and shop in stores, the opposite is now the case. Americans spent $91.7 billion shopping online during the 2016 holiday season (November 1st through December 31st) compared to the $82.5 billion spent just a year earlier, and it is likely to increase in the years that follow.
This means that more consumers are shopping online now than ever before, which makes your digital marketing efforts all the more vital. Whether you sell a product or offer a service, having holiday-themed content can benefit you as consumers’ eyes are glued to the web.
It’s Fresh and Relevant
Consumers demand relevant material, and who could blame them? There is a ridiculous amount of regurgitated content in circulation that serves no purpose other than restating previously presented information. The holiday season is an ideal time to display the originality of your business.
Although every holiday season consists of the same holidays, trends are continuously changing. Take advantage of trending topics that relate to your business and push the content out for the world to see, but not so fast. Be sure not to post your content too early or too late. The Wall Street Journal noted that 40% of holiday shopping took place in the ten days leading up to Christmas. This is prime time for your fresh off the press holiday-themed content. The efficacy of your content will be reflected in shares and web visits.
It’s Highly Shareable
‘Tis the season to be social! Give your target audience something to share this holiday season. Whether your business is a law firm or a fitness center, you can capitalize on browsers’ need for shareable content. This is where you need to get a bit creative. Highly-shareable content is often something that is memorable, engaging, and provokes emotion. It may take some trial and error to figure out what works for your business, but once you do, you can sit back and revel in the spoils of a fruitful holiday season.
Make the most of your content marketing efforts when you enlist the services of Market My Market. We are a full-service digital marketing agency known for producing high-quality content for a range of industries. Specializing in web design, SEO, SEM, and content marketing, our trusted marketing team can bring your business to new heights. Contact us today for a free consultation with a digital marketing expert and learn how we can transform your digital content for the better.