Key Signals Indicate a Google Algorithm Update

Those who spend their time tracking movements in Google’s website rankings have been noticing big changes over the past several days. Normally, Google makes very small alterations to its ranking algorithm on a daily basis. However, this time is different. The movements that webmasters and SEO specialists are spotting are much too large to just […]

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Alternative Analytics Software

For those of you out there that are a bit paranoid about Google having access to too much data on your website (like time on page and bounce rate which many do somewhat argue Google considers this fodder for penalizing a site), there ARE alternatives to Google Analytics, and in some situations, it may make more […]

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Google No Longer Impressed by Press Releases?

I was recently reading an article put out by Search Engine Land entitled entitled “Did Google Panda 4.0 Go After Press Release Sites?” and without even the very revealing statistics on the drop of traffic they suffered, I would have answered with an astounding “yes”.  Google algorithm updates have historically been about sites not taking […]

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So Really, How Long Does it Take to Rank?

Understandably, this is one of the most common questions asked by individuals and business owners that are pursuing a consultant or SEO company to handle their online marketing.  After considering some solid ways of choosing a company and seeing if there were different ways you could do it yourself, you’ll come to a point where […]

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Google’s Analytics Academy – The Answer For Online Marketers

Google has awarded over 30,000 certificates of completion for their new Google Analytics Academy! The new course is the ideal offering for online marketeers that want to have a better understanding of the technical aspect of online marketing. The new academy debuted in October of 2013 and had an initial enrollment of over 145,000 students. […]

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How Is Your Ad’s Position Determined in Google?

Google AdWords allows for advertisers to bid on keywords that trigger clickable ads in Google ‘s search results. Within AdWords is the Ad Rank, which determines the noticeability of your ads and cost-per-click. How is the Ad position determined during the ad auction-bidding process? For every query, an Ad Rank is calculated with the formula: […]

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