Interview With PumpFit – Client Success Story

PumpFit is becoming a fitness phenomenon in South Florida with members driving up to 1 hour to attend PumpFit’s one hour HIIT (High Intensity Interval Training) program. PumpFit has even been converting many diehard CrossFit fans over to their training program. PumpFit is not bootcamp, not CrossFit, it’s a whole new monster that is transforming […]

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Explaining SEO Differentiation to the Once, Twice Burned

It is 2016, and I basically don’t talk to anyone who hasn’t been burned by an SEO company by this point.  Whether they had one ten years ago or just got wrapped up with their second try several months ago, it seems like any small to medium-sized business has partnered with an SEO at some point in […]

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Going After Keywords With SEO: Time, Effort, and Understanding

When I take my approach to identifying keywords and executing a strategy, there are a handful of things I consider: How competitive is the keyword? – Which will be a combination of geo (where it is located) and service (what part of the business the client is attempting to acquire leads for). A keyword or keyphrase […]

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6 Signs That It’s Time To Hire A Marketing Agency

As your business grows you might start to hire assistants, marketing coordinators, sales people, or customer service representatives.  Each one of these employees is in charge of a very specific task or portion of your business.  After hiring one, you might come to find yourself asking a few questions: Would I save money if I hired […]

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Taking a Break From SEO Services

No SEO company is thrilled when a client postpones SEO services, especially when a reason is “We’re getting too much business” (true story), but there are times that it is respectable and understandable:  change of direction in the company, movement of company from one location to another, complete overhaul of management, and (hopefully not) the […]

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Leaving the Era of the Faceless and the Age of the Face

Websites have been around for a while – those that have been made in the 90’s for businesses were likely remade sometime in the early 2000’s and perhaps again years later.  We could argue that businesses have an online presence that has “cycles” that occur much quicker than those for people.  Think about our generational workforce […]

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Alternative Analytics Software

For those of you out there that are a bit paranoid about Google having access to too much data on your website (like time on page and bounce rate which many do somewhat argue Google considers this fodder for penalizing a site), there ARE alternatives to Google Analytics, and in some situations, it may make more […]

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Making a Beautiful and Impressive E-Newsletter

Creating and distributing your newsletter online, or e-newsletter, is essentially the act of “e-blasting”.  Acquiring the list in the first place is a few blogs in itself, fortunately one your can reference here.  The first thing you have to consider when making an e-newsletter with your awesome mailing list is the following: Your e-newsletter is […]

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Five Reasons Legal Marketing is so Difficult

I’ve been doing tons of legal marketing for over ten years now and out of most industries, legal marketing is straight up difficult.  There are many factors the contribute to this fact, so we’ll be going over in detail what truly makes this is a tough industry to stand out in unless you have the […]

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Five Third Party Marketing Services and Tools That We Vouch For

Yelp  Yelp is a search engine that aims at connecting people with local businesses. Business owners can create a free Yelp account and users then can post reviews about the business and rate it on a 1-5 star system. Yelp also sells ads to local businesses, these ads are labeled “Yelp Ads” when they appear […]

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Deindexing Tags – The Follow Up

On a previous blog, we discussed the importance of deindexing pages like tags, categories, authors, archives for the sake of avoiding potential problems with multiple pages having duplicate content.  Did our strategy work?  You be the judge. Our previous issue: After deindexing appropriate pages: Very nice! So it looks like it takes a few weeks […]

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Knowing When to No Index, No Follow Pages

We have a good number of clients that ask us the same thing, in basically this fashion:  “Hey I really like this page on this other website – can you just put it on our website”.   Where I almost always respond, sure.  At this point, you could really do one of two things:  either […]

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