7 Tips for Launching A PPC Campaign on A Budget

PPC can be very challenging when you’re working with a very limited budget. Looking for tips to stretch your budget? Tired of wasting money and not seeing results? We’ve listed a few tips here that can make a huge difference when launching a PPC campaign with a small budget. Price per click and suggested budget […]

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Deindexing Tags – The Follow Up

On a previous blog, we discussed the importance of deindexing pages like tags, categories, authors, archives for the sake of avoiding potential problems with multiple pages having duplicate content.  Did our strategy work?  You be the judge. Our previous issue: After deindexing appropriate pages: Very nice! So it looks like it takes a few weeks […]

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Knowing When to No Index, No Follow Pages

We have a good number of clients that ask us the same thing, in basically this fashion:  “Hey I really like this page on this other website – can you just put it on our website”.   Where I almost always respond, sure.  At this point, you could really do one of two things:  either […]

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Displaying Blogs on Specific Pages on Your WordPress Site

Have you ever wanted to separate your blog posts on different pages based on their category?  I know for sure I definitely have (and this may eventually happen to our own WordPress blog) but for now I’ll go ahead and show you how to do it yourself.  This is great for businesses that have different […]

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Mobile in 2015 – Are You There Yet?

I don’t really need to write a blog about the fact that more and more of your traffic is going to be coming from tablets and smartphones – that is very evident by every statistic that concludes people have their faces glued to an iPhone or Android throughout the day.  This blog is going to […]

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Search Engine Result Optimization

You work hard to either get yourself to the top three position on Google, either yourself or employing the help of an SEO company.  Once there, you’re probably going to want to do everything you can to convert your search result. We’re going to talk today about what it means to increase the likelihood of […]

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5 SEO Tips I Learned My First Year of Being an SEO

Let’s face it – we wish we could dedicate as little as possible to something to learn it as quickly as possible.  This is why we are intrigued by software like ‘Rosetta Stone’, promising your fluency with a dedication of a mere 15 minutes a day for a few months.  Or websites like Lynda and […]

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The SEO Facade: Knowing Where the BS Stops

I was recently interviewing some SEOs on behalf of a client for an in-house position.  Let’s start by saying, getting someone in-house that is reliable certainly isn’t that easy.  If you have a couple prospects that you have in mind, please don’t forget to refer to our previous blog entitled “In or Out: The Dilemma […]

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How Is Your Ad’s Position Determined in Google?

Google AdWords allows for advertisers to bid on keywords that trigger clickable ads in Google ‘s search results. Within AdWords is the Ad Rank, which determines the noticeability of your ads and cost-per-click. How is the Ad position determined during the ad auction-bidding process? For every query, an Ad Rank is calculated with the formula: […]

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