Written by Market My Market’s content team, with contributions from Isabel Skormin, Kianny Jimenez, Anastasiya Raynor, and Kelly Quintana
When working in the legal industry, you know how easy it is to become lost in the fray among the multitudes of other law firms all claiming to be the best. So, how do you ensure your law firm—and the uniques that add value for potential clients—stand out on social media?
Market My Market is a leader in the digital marketing space, providing specialized and optimized marketing solutions to law firms across the country. Our team of experts understands the importance of ensuring the qualities of your law firm translate through social media and, ultimately, provide leads. There are several effective strategies we can provide for marketing your law firm on social media. Here’s what you need to know.
Contributed by Isabel Skormin, Content Specialist
How Your Legal Practice Can Benefit from Social Media
Social media has become an innovative tool in marketing and helps companies and business owners gain more visibility while engaging with customers. Around seven in 10 people in America use social media to connect or share with others, be in the know about recent news, and entertain themselves. For your law firm, consistently posting high-quality social media content can lead people to inquire more about your services and guide more traffic to your website.
Using social media platforms in a marketing plan remains effective and unique because of the following elements:
- Images
- Video posts
- Temporary stories
- Captions
- Hashtags
- Comments
- Reviews
- Location tags
- Website links
- Photo tagging
- Post Sharing
- Followers
- Direct messages
Significant benefits of using social media for legal practice include:
- Networking and connecting with clients, lawyers, and business partners
- Sharing informational and educational content for your clients
- Ability to respond to comments or messages about your firm or practices
- Setting the stage for your brand and accurate information about your firm
- Previous or current clients can write reviews regarding your office and services
- You can grow the awareness and visibility of your legal team as more people follow
- Build credibility by sharing blog posts and other content from your website
Remaining consistent and maintaining your presence on various platforms can benefit your legal practice in many ways. However, developing a successful social media strategy for a law firm may take time to tackle independently. Many lawyers and firms hesitate to try and reach potential clients on social media for lack of time or knowledge of the best practices. Partnering with an experienced legal marketing firm can help discover your firm’s presence and potential in a populous digital world.
Contributed by Kianny Jimenez, Content Writer
Which Social Media Marketing Approach Is Right for Your Firm?
Like other aspects of digital marketing, one size does not fit all for your unique social media marketing approach. Depending on your audience and the information you need to share about your firm, selecting the right platform is essential to connecting with others, promoting your services, and building overall awareness of your brand.
The following social media platforms may be a good fit for your firm’s overall marketing approach:
Twitter is a great starting point for law firms because of its simple setup and ease of conversing with followers directly. If you are looking to exemplify your exceptional customer service, Twitter is a great platform to build a connection as well as master hashtags, tagging, brand voice, and social media etiquette.
Facebook, as a social media giant, hosts about 2.91 billion active monthly users, which makes it a business asset for law firms. With this in mind, you can inspire trust and authority in your audience through a consistent posting schedule that allows engagement with your unique content and services. Hashtags are another way to increase your organic reach and target users actively searching for specific services you may offer.
Instagram is one of the top social media networks for Millennials and Gen Z. To diversify your audience, creating a platform of visual content with personable content helps showcase your legal services. It has excellent potential to increase your firm’s visibility and connect organically with clients.
LinkedIn is the epicenter of networking and business trends. Your law firm may benefit from using this platform as a way to strengthen your online reputation and showcase your thought leadership in your industry.
Contributed by Anastasiya Raynor, Content Writer
Contact the Social Media Specialists at Market My Market Today
Social media marketing may not be the first strategy you consider. However, social media is a powerful marketing tool that can significantly benefit your firm’s success. Social media is a huge missed opportunity, as an effective social media strategy can help law firms attack prospective clients and build valuable connections.
Understandably, some law firms may struggle with implementing a social media strategy. At Market My Market, we can help your firm implement a social media strategy that best represents your firm and enables the success of your firm. Contact Market My Market today to learn more about how we can help your firm succeed. You can contact us by calling (866) 270-2250 or completing our online contact form.
Contributed by Kelly Quintana, Content Writer