October 2017

How Can Google Tag Manager Help my Law Firm?

Whether you rely on Gmail or share files with Google Drive, the chances are that your law firm is already using at least one of Google’s tools. One of the best Google webmaster tools for law firms is Google Tag Manager, a simple tool that allows you to track how visitors use your website. While […]

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How to Make the Most out of a Sitemap

When researching SEO, you may see the term “Sitemap” thrown around. Curating your sitemap, uploading your sitemap, making sure your sitemap is indexed; it might sound complicated, but you don’t need to know much about programming (if at all) to benefit from this little file. Simply put, a sitemap helps search engines determine what pages […]

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Why it’s Important to Pick a Reliable Host for your Website

There are two halves to buying your website: the domain and the hosting. The domain is your site name, and buying one is simple enough. You go to a domain provider like Godaddy, BlueHost, or NameCheap, type in the name of your choice, and see if it’s available or not. No one ever “owns” a […]

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What is Evergreen Content?

When planning your law firm’s digital marketing campaign, don’t underestimate the importance of quality content marketing. This type of content positions your firm as a trusted expert by educating your audience about key topics of interest. It also encourages them to acquire your services when they need an attorney without overt promotion as with traditional […]

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How to Let Customers Text You Through Google

Customer engagement continuously becomes a more adamant focus when building a client base or gaining the attention of new consumers. Whether through social media or comments on blog posts, interacting with customers or potential clients is a bread and butter way to grow your business. With Google My Business, your business already shows up in […]

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How Can My Law Firm Create Better Contact Forms?

If a potential client does not willingly pick up the phone and dial your number, they will most likely reach out to your law firm through a contact form. Many firms choose to stick with the default template available, but that may not be the best idea. Contact forms that appear lengthy and require too […]

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