Commonly Asked Questions about Your Website
The following are website-specific questions that were answered during a recent Q and A session and transcribed for our readers. Please excuse any discrepancies in the transcription. “My website design has to be better than my competitions.” When it comes to web design, the average consumer is not looking for anything really over the top, […]
Commonly Asked SEO Questions
The following are SEO-specific questions that were answered during a recent Q and A session and transcribed for our readers. Please excuse any discrepancies in the transcription. “I have to have a scholarship to get valuable links to help my website.” I have extensive documentation on scholarship links that I’ll reference (notice the section on […]
What If “What Makes You Different” Isn’t as Different as You Think?
It has been an ongoing struggle for seasoned lawyers to compete with up-and-coming lawyers on the advertising front for many B2C practice areas. A fair share of later Gen X, a huge share of Millennials, and potentially also Gen Z lawyers have been quick to embrace digital platforms and social media campaigns to aggressively get […]
Intersectional Ideas and Why They Matter for Your Business
The Medici Effect was one of my favorite non-fiction books of 2021. In the book, Frans Johansson talks to us about “Intersectional Ideas”, or when diverse industries, cultures, and disciplines that seem otherwise completely unrelated intersect to create something completely new and innovative. Since creating an entirely new industry, culture, or discipline is revolutionary or […]
Why Do SEOs Make SEO More Complicated Than It Is
I have been working in SEO professionally for over a decade. SEO is an ever-evolving field, and hardly anything that applied to SEO ten years ago is relevant today. Not much from five years ago has carried over either, but fundamental concepts like content marketing, link building, and on-site optimization are still relatively similar. Local […]
Why Are We Content with Duplicate Content on Our Website?
When we think about the content that goes onto our website, we consider several factors, and we take into account some basic best practices for Google. We are generally looking at the following factors: Content that is engaging, informative, accessible, and does not alienate any portion of our target audience Educational content that positions us […]
