Written by Market My Market’s content team with contributions from Tanner Mowery, Katie McLoughlin, and Lindsay Bennett-Guido
You just spent hours crafting what you think is the perfect blog post, only to watch it disappear into the digital void with barely a handful of views and zero comments. Unfortunately, we’ve all been there. As content writers, we used to believe that simply publishing quality information was enough. Write it well, hit publish, and the audience will come. However, years of analyzing content performance have taught us that good content is merely the entry fee to today’s attention economy. With millions of blog posts published every day, basic content—no matter how accurate or well-written—gets lost in the noise.
At Market My Market, we’ve tested dozens of engagement strategies, analyzed patterns across industries, and learned from both spectacular wins and humbling failures. What we discovered isn’t about gaming algorithms or using clickbait tactics; it’s about understanding the psychology behind why people truly engage with content and then systematically applying that knowledge.
Tanner Mowery — Content Writer
When you put a piece of content out into the world for others to see and engage with, there is always a chance—no matter how well written or researched it is—that it slips and falls straight through the cracks, unnoticed and unloved. In order to avoid this, to prevent publishing a piece of basic content that will go on to occupy a permanent space in the dark and cold digital abyss, consider the following tips and tricks to boost reader engagement:
- Learn from your clients by interviewing them: Your clients know their audience best. With MMM’s new interview series, our writers are given the opportunity to sit down with our clients and get truly invaluable insight. Also, it gives us the opportunity to incorporate genuine, engaging quotes throughout the piece!
- Choose the right internal links: Your content should be in cohabitation with the other blogs and pages on the website. After all, you have spent the time and energy writing an authoritative blog post and deserve the credit! By ensuring your pieces are all linking to one another, you are not only helping from a technical, SEO standpoint, but also ensuring your readers are engaged and stay on your website for more information.
These engagement strategies are sure to keep your readers engaged and consistently coming back to your website for more.
Katie McLoughlin — Content Specialist
As AI content continues to permeate businesses’ websites, blogs, pages, and other forms of content, they can start to feel impersonal and sound the same, lacking a personalized touch. At MMM, we leverage AI for its strengths, but we take additional steps to avoid producing basic content that bores readers. These steps include developing detailed content guidelines for our go-to AI program, Claude, to use, customized client packets filled with information we learn from our interview process, and taking time to apply a human touch to every piece of content we create.
As a StoryBranding-certified writer on the content team, I want to grab readers’ attention in a way AI content doesn’t often do. While we use Claude to generate blogs and pages, I often rework the introduction to tap into readers’ emotions or questions they may be asking themselves. With the information we learn from our client interviews, we can create truly personalized content that reflects their voice, mission, and branding. This also proves effective from an SEO perspective, as it incorporates Google’s EEAT framework, making our clients’ content more accessible and effective at generating leads.
Lindsay Bennett-Guido — Content Specialist
One strategy I’ve found incredibly effective for creating content that truly resonates is incorporating authentic voice through structured interviews. We developed what we call the “MMM Interview Series,” where we conduct 30- to 45-minute interviews with our clients every three months to capture their genuine expertise and insights. We then transform those conversations into two compelling blog posts that reflect their unique perspective.
What makes this approach so valuable is that it captures real personality and professional knowledge in a way that traditional research-based content simply cannot replicate. Your readers aren’t just consuming information. They’re connecting with a credible voice and benefiting from years of hands-on experience. Because we maintain this on a recurring quarterly schedule, you receive a consistent stream of fresh, authoritative content without significant time investment on your end.
Of course, creating engaging content is only part of the equation. You need to ensure quality and accuracy before anything reaches your audience. That’s where our comprehensive QA process becomes essential. We leverage AI tools to help generate and refine content efficiently, but we never rely on technology alone.
Every piece goes through multiple layers of human review where our team evaluates accuracy, tone, brand alignment, and readability. We’re focused on finding the right balance where technology enhances our efficiency while our experienced content team ensures the material maintains authenticity and resonates with your target audience. Nothing gets published until you’ve reviewed and approved it yourself. This rigorous process significantly reduces errors, maintains consistency across your content library, and ultimately delivers material that builds trust and keeps readers engaged over the long term.
Partner with Market My Market for Content That Drives Results
The strategies we’ve shared in this post reflect the approach our content team takes with every client project. We understand that publishing content is the easy part. The real challenge lies in creating material that cuts through the noise, captures attention, and keeps readers coming back. We’ve spent years refining these methods across hundreds of client projects, and we know what separates content that performs from content that disappears.
Whether you’re struggling with low engagement rates, inconsistent content quality, or simply need a team that understands how to turn your knowledge into compelling blog posts, we’re here to help. Market My Market specializes in creating content strategies that align with your business goals and resonate with your target audience. Our proven approach has helped businesses across multiple industries build authority, increase website traffic, and convert readers into loyal clients. Ready to elevate your content strategy and start seeing real results? Schedule a free discovery call today.