Atlas Dental Specialists, a high-end dental practice in Pittsburgh with two locations (Downtown and Shadyside), partnered with Market My Market to improve their online visibility and attract more high-value cases. The practice provides comprehensive dental services with a focus on dental implants, cosmetic dentistry, clear aligner therapy, and prosthodontic treatments. Their goal was to shift their patient demographic toward older patients (50-70 years) who typically require more extensive dental work and have the financial means to commit to comprehensive treatment plans.

Challenges

Prior to the partnership, Atlas Dental Specialists faced several challenges:

1. An influx of younger patients (20-30 years old) seeking basic services like cleanings and minor fillings
2. Poor website visibility for their specialty services
3. Limited online presence, especially for their Shadyside location
4. Unreliable elevator service at their downtown location, affecting patient access
5. Inconsistent branding and messaging that didn’t effectively communicate their expertise

Strategy

Market My Market implemented a multifaceted approach:

1. Content Optimization: Developed specialized content focused on full-mouth reconstruction, dental implants, All-on-4 treatments, and cosmetic procedures to attract the targeted demographic
2. SEO Enhancement: Created geo-hub pages for specific keywords like “Pittsburgh dental implants” and “Shadyside crowns” to improve search rankings
3. Website Refinement: Improved aesthetics, corrected terminology (e.g., CEREC spelling), and enhanced the scheduling functionality
4. Review Generation: Implemented systems to increase Google reviews, especially for the Shadyside location
5. Local SEO Focus: Tailored strategies for both locations with particular emphasis on improving the Shadyside office’s visibility

Results

Within six months of implementation, Atlas Dental Specialists achieved remarkable results:

1. Increased Organic Traffic:
   • 26% increase in organic website traffic
   • 81% increase in form submissions
   • Improved session duration (2m48s average), indicating higher visitor engagement
2. Enhanced Keyword Rankings:
   • Secured #1 position for “prosthodontist Shadyside Pittsburgh”
   • Gained #2 position for “dental implants Shadyside Pittsburgh”
   • Improved rankings for “dentist downtown Pittsburgh” to #3
   • Jumped 32 positions for “best cosmetic dentist in Pittsburgh” to #8
   • Achieved 21-place improvements for “dentist near me” searches
3. Improved Local Presence:
   • Significant increase in Share of Local Voice (SoLV) for downtown location
   • Notable improvements in local map rankings for specialty services
   • Increased calls from Google Business Profile by 68%
4. Conversion Improvements:
   • Captured several high-value patient leads seeking comprehensive dental work
   • Increased appointment bookings for complex procedures including dentures, crowns, and implant consultations