Dominguez Law is a boutique personal injury and medical malpractice law firm based in Albuquerque, New Mexico. Led by attorney Paul Dominguez, the firm specializes in high-value cases including medical malpractice, birth injuries, and automobile accidents.
When Dominguez Law approached Market My Market, they faced significant obstacles including an outdated website with poor search rankings, an address conflict with a competitor law firm that was hampering local SEO, and a need to diversify into automobile accident cases for improved cash flow. Additionally, they lacked effective intake tracking systems to measure marketing ROI.
Our team developed a comprehensive digital marketing approach focused on four key areas. We completely redesigned their website with conversion optimization in mind, implementing a sticky menu, Google review widgets, and targeted practice area pages while conducting a professional photography session. For local SEO improvements, we resolved the address conflict by coordinating with their competitor, optimized their Google Business Profile, and built local citations across New Mexico cities.
Content development included creating focused automobile accident content and geo-targeted material for smaller towns throughout New Mexico, all written in accessible language for potential clients. We also implemented comprehensive performance tracking through call tracking systems, form submission monitoring, and lead qualification process improvements.
Over six months, Dominguez Law achieved remarkable digital growth with a 113% increase in website impressions (from 3,188 to 6,813) and first-page rankings for competitive keywords including “Rio Rancho medical malpractice lawyer” (Position 4) and “Las Cruces medical malpractice lawyer” (Position 9). They successfully expanded beyond Albuquerque with strong rankings in Las Cruces, Rio Rancho, and Santa Fe, while achieving a 44% increase in first-time calls from Google Business Profile.
“Market My Market helped us transform our online presence and improve our lead tracking systems. The website looks great, and we’re now getting more qualified calls for auto accident cases while maintaining our medical malpractice business. Their team was responsive to our needs and collaborative throughout the process.”
– Tracy Dominguez, Dominguez Law
