Hersh Kirtman Injury Law, a personal injury firm serving South Florida including Boca Raton and Coral Springs, needed to establish strong online visibility in a competitive legal market. The firm handles car accidents, slip and falls, medical negligence, and premises liability cases.

Challenge

The firm needed to increase online visibility for location-specific legal services, improve search rankings for competitive personal injury keywords, generate more qualified website traffic, and establish authority across multiple practice areas and locations.

Strategy

A comprehensive digital marketing approach focused on location-specific SEO optimization targeting personal injury keywords for key service areas. The strategy included developing specialized landing pages for different case types such as auto accidents, slip and falls, and medical malpractice, along with content development focused on specific legal services and local jurisdictions. Performance tracking measured impressions, rankings, and website engagement throughout the campaign.

Results

Search Visibility Growth

The firm achieved remarkable growth with total impressions increasing from 2,096 to 4,884 – a 133% year-over-year increase. Overall search impressions grew from approximately 557K to 927K across monitored keywords, with total clicks reaching 7.2K and a 1.3% CTR.

Ranking Achievements

Critical keyword rankings included #2 positions for “Boca Raton slip and fall attorney” (210 monthly searches) and “Boca Raton motorcycle accident lawyer” (140 monthly searches), #3 for “Boca Raton slip and fall lawyer” (210 monthly searches), #8 for “Boca Raton medical negligence lawyer” (260 monthly searches), and #9 for “Boca Raton car crash lawyer” (480 monthly searches), plus top 20 positions for multiple high-value car accident keywords.

Impact

Hersh Kirtman Injury Law’s targeted approach demonstrates how specialized legal practices can significantly increase online visibility through strategic SEO. The 133% year-over-year growth in daily impressions, combined with strong rankings across high-value keywords, positions the firm for continued market leadership in South Florida personal injury law with sustainable, consistently growing visibility into 2025.