Hodges & Foty, a Houston-based law firm specializing in pharmacy/medication error cases and unpaid wages/overtime claims, sought to enhance their online visibility in the competitive legal market.
The firm needed to establish authority in two specialized practice areas while increasing visibility for high-value keywords and competing effectively in Houston’s saturated legal market to convert search traffic into qualified client inquiries.
A comprehensive digital marketing approach was implemented focusing on practice-specific landing pages for pharmacy error and wage claim keywords, geographical targeting for Houston and Texas-wide searches, keyword diversification to capture various search terms, and URL optimization with clear, keyword-rich paths like /houston-pharmacy-error-lawyer/.
Dramatic Growth: Daily impressions increased from 667 to 4,565 year-over-year (584% increase), reaching 557K total search impressions with 7.2K clicks and a 1.3% click-through rate.
Pharmacy Error Dominance: Achieved #1 rankings for “pharmacy error lawyer in houston tx” and “prescription error lawyer in houston tx,” plus #2 rankings for “houston prescription error lawyer/attorney” and “houston medication error attorney.”
Wage Claims Success: Secured #3 rankings for multiple Texas unpaid wages terms including “texas unpaid wages lawyer/attorney,” “unpaid wages lawyer in texas,” and “texas wage disputes lawyer/attorney.”
Hodges & Foty’s success demonstrates how targeted, practice-specific SEO strategies can achieve impressive visibility for specialized law firms in competitive markets.
