This case study examines the successful digital marketing partnership between Market My Market (MMM) and Liv Endodontics, a specialized dental practice with locations in Livingston and Summit, New Jersey. Over a six-month period (August 2024 – January 2025), Market My Market implemented a comprehensive SEO strategy that resulted in:

• 44% increase in calls (from 487 to 699 calls)
• #1 rankings for critical keywords across both locations
• 845% increase in impressions (from 78 to 737 daily impressions)
• Significant growth in targeted traffic for the Summit location

This case study details the challenges faced, strategies implemented, and measurable results achieved through this partnership.

Challenges

When Liv Endodontics partnered with Market My Market, they faced several key challenges:

1. Imbalanced growth between locations: The Livingston office was established and performing well, but the newer Summit location needed significant growth in visibility and patient volume.
2. Geographical targeting gaps: The Summit location wasn’t effectively capturing potential patients from nearby communities like Springfield, New Providence, and Berkeley Heights.
3. Emergency service visibility: Despite offering emergency dental services, the practice wasn’t appearing prominently for emergency-related searches.
4. New location planned: With a third location in Bloomfield in development, Liv Endodontics needed a scalable marketing strategy that could be extended to the new office once opened.
5. Limited website functionality: The practice website lacked key contact information like email addresses for direct patient communication.

Strategy & Implementation

Market My Market developed a comprehensive digital marketing strategy focused on:

1. Location-Specific SEO

• Keyword research and targeting: Identified high-value keywords for endodontic services in both service areas
• Content development: Created location-specific content highlighting each office’s services and proximity to target communities
• Google Business Profile optimization: Enhanced both locations’ profiles with accurate service information
• Citation building: Ensured consistent NAP (Name, Address, Phone) information across all online directories

2. Summit-Focused Growth Initiative

• Geographic targeting: Developed content specifically targeting Springfield, New Providence, and Berkeley Heights
• Local keyword optimization: Optimized for “root canal treatment in Summit, NJ” and similar location-specific terms
• Review generation: Implemented a review solicitation strategy to increase Summit location’s Google reviews

3. Emergency Service Visibility Enhancement

• GBP category updates: Added “emergency dental” to the Summit location’s Google Business Profile
• Website modifications: Created a prominent banner on the homepage highlighting emergency services for cracked teeth
• Saturday hours promotion: Updated content to mention availability of Saturday appointments for urgent cases

4. Technical Optimization

• Website improvements: Added contact email addresses (front@livendo.com) to both location pages
• User experience enhancements: Optimized conversion pathways for appointment booking
• Mobile optimization: Ensured responsive design worked effectively for mobile users

Conclusion

The partnership between Market My Market and Liv Endodontics demonstrates the effectiveness of a targeted, data-driven SEO strategy. By focusing on location-specific optimization, emphasizing underperforming areas, and highlighting key service differentiators, Market My Market has delivered significant growth in visibility, website traffic, and most importantly, patient inquiries.

This success has built a foundation for continued growth as Liv Endodontics expands to its third location, with a scalable digital marketing framework that can be extended to new geographical areas while maintaining strong performance for established locations.