Written by Market My Market’s content team with contributions from Brandi Nicklaus and Isabel Skormin
In digital marketing, especially in industries like dental and legal where credibility is everything, it takes more than polished content to build authority. At Market My Market, our content team lives and breathes E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Every page and blog we create is grounded in tangible proof that our clients are experts worth trusting.
We do this through creative, hands-on methods that make each piece of content personal and persuasive: interviewing attorneys and dentists directly for insights and quotes, incorporating real case results, adding expert commentary to reinforce accuracy, building out FAQ sections based on real client questions, linking to reputable external sources like the ADA or state bar associations, and weaving in unique practice highlights. By pairing SEO-driven strategy with human storytelling, we turn a typical service page or blog into a resource that feels credible, useful, and engaging, not only to readers but also to Google’s algorithms.
Brandi Nicklaus — Content Specialist
One of the most effective ways I build E-E-A-T into content is by adding real, verifiable details that prove expertise instead of just claiming it. For example, I pull information directly from client interviews that capture how dentists and lawyers think and talk about their work. This instantly adds credibility and helps the content sound like it’s coming from someone who truly knows their field.
I also like using FAQs and case examples to give the content more substance. FAQs are a great way to show experience by answering the kinds of questions people actually ask in consultations or online searches. Case results, on the other hand, show real-world success by giving readers tangible proof that the client doesn’t just say they’re good at what they do; they’ve demonstrated it.
When I combine those elements with trustworthy external links, like citations from the ADA or state bar associations, the final piece feels well-rounded and credible. Together, these details turn an ordinary blog or page into a resource readers can trust and learn from.
Isabel Finazzo — Writing Lead
As a member of the “Interview Series” track here at Market My Market, I contribute to one of the most considerable ways our team supports E-E-A-T in our content offerings. By interviewing our clients in a 1v1 setting, I think the Interview Series is more than just an opportunity for us to get to know our clients better; it also gives them the chance to share unique insights that we can only truly gain from speaking with an expert on the topic. For example, we can gain a masterful understanding of the process of creating a personalized airway dentistry treatment plan from one of our airway dentists and learn more from them than we ever could through our research, because these are the professionals who have invested years of education and specialization to perfect their craft. For our legal clients, we can learn the intricacies of personal injury evidence collection and why it is crucial to work with an attorney rather than filing a claim yourself.
By conducting these interviews and using the information and quotes from the conversations, we’re increasing the authority of these pieces, allowing readers and Google to know they can trust what is on the page because it’s coming straight from the professionals. This process also allows us the unique opportunity to create irreplicable content that will help our clients stand out and maintain a competitive edge.
Ready to Build Content That Earns Trust and Ranks?
At Market My Market, we don’t just write; we craft content that builds real authority. Our team combines SEO strategy with authentic storytelling, drawing on client interviews, verified results, and trusted industry sources to ensure every piece resonates with both readers and search engines. Whether you’re a dental practice looking to educate patients, a law firm aiming to showcase expertise, or a veterinarian wanting to reach the right audience of pet parents, our content is designed to prove your credibility, not just claim it.
Let’s elevate your brand with content that earns trust, drives engagement, and ranks where it matters. Through our Interview Series, in-depth research, and hands-on collaboration, we’ll help you showcase your experience and expertise in ways that set you apart from competitors. Reach out to Market My Market today and discover how authentic, E-E-A-T-driven content can turn your website into your most powerful marketing tool.