Haley Dale’s creative path is built on a genuine love for visual storytelling. After graduating from UNC Greensboro with a degree in New Media and Design and a minor in photography, Haley applied her skills in fast-paced environments ranging from collegiate eSports to sporting events, while continuing to develop personal projects that were featured in museum settings. That mix of structured design and creative freedom shows up clearly in her work at Market My Market.
Haley’s role at MMM has evolved steadily since her start as an intern, growing into a full-time position that brings new challenges and opportunities every day. Her workdays shift between social graphics, creating templates, and other client-specific projects, each requiring a different approach and creative mindset. She thrives in the details, from refining her skills in Figma to understanding what makes each client’s brand feel cohesive and intentional. Outside the office, Haley’s interests include video games, streaming, and writing her own book, all of which continue to shape the thoughtful, adaptable designer she is.
What’s Your Background?
I graduated from UNCG with a major in new media and design and a minor in photography. Before Mark My Market, I worked at UNCG as a graphic designer for their eSports and sporting events. I also did photography for them. I’ve also done personal projects as well. I’ve been in different kinds of museums for my photography. I’ve been in three different museums in Greensboro. I interned for a sporting company and learned a lot about graphics there as well.
How Has Your Role Changed Since Starting as an Intern?
There’s been a huge difference going from an intern to an employee at Market My Market. When you’re an intern, you’re trying to adjust to how the company relates to different clients, but you’re not getting that many hours. Once Claire decided to make me her partner in crime, I got a lot of work, which I love because I like to be busy.
It’s been a great experience getting to know everybody because, as an intern, you don’t know anybody, and you’re a bit scared. Everybody’s been amazing here, and going from an intern to an employee was such a relief, knowing I could do something for this company.
What Does a Typical Workday Look Like for You?
Every day is different. There’ll be one day when I’m just working on socials or making templates and organizing Adobe files. Other days, we’re busy with websites, client meetings, and logo design, which is interesting because every client is so unique.
There’s never a set schedule. I tend to focus on one thing at a time, so my goal at the end of the day is to always try my best to deliver every assignment on time or even earlier. There’s not a single day where I think I’m going to do the same thing I did the day before.
What Have Been the Most Rewarding and Challenging Aspects of Your Role at MMM?
The most rewarding part has been honing my skills. Going into this job, I was unfamiliar with Figma, which we use for all our web design. I also feel like I’ve improved on my designs and learning new abilities. Working with Claire has gotten me into a rhythm of wanting to learn more and grow as a designer.
The challenging part is that I’m very hard on myself with deadlines. We always try to get the ball rolling quickly, which is good for our clients and us. Sometimes, I need to step back and say, “It’s okay. We will get this done.” I’ve definitely learned to ask the right questions.
What’s Your Favorite Part of the Creative Process?
When it comes to creating anything for clients, it’s interesting to see the difference between clients’ styles. As designers, we need to get inspiration from everywhere, so I love looking at trending styles and getting my brain flowing.
A big part of client projects, especially branding, is showing how different elements, like colors and fonts, can work together. Letting the client actually see this put together can be a long process, but it’s cool to step into the client’s shoes and ask, “What are they thinking right now?” and “What kind of thoughts can we get out of them?”
What Do You Like to Do Outside of Work?
I’m a huge video gamer, and I stream. I also love mystery boxes, and I’ll get one whenever I’m in the mood to open something. I’m also working on my own book and my own video game at the moment. If you can’t tell, I’m a workaholic and a night owl.
Do You Have Any Advice for Other Creatives Who Want to Accomplish What You Have in Your Career?
The biggest piece of advice I’ve learned as a designer is that it takes time to get to where you want to be. The design industry is hard, but you have to take your time with it. Don’t be afraid to take on a challenge, an internship, or a freelancing job because it’ll take you somewhere. Do the best you can, and show everyone what you’re capable of and what you can hone in on. You’re going to have those insecure times, but you will get somewhere. Even when you do get there, make more achievements for yourself. Keep doing what you want to do in life.