Written by Market My Market’s content team, with contributions from Lindsay Bennett-Guido, Tanner Mowery, Katie McLoughlin, and Hannah Kernal
The legal industry is fast-paced and competitive, making marketing essential to your firm’s growth. However, marketing in the legal space also carries a weight of responsibility to uphold justice and integrity. Ethical marketing allows you to advertise your business while protecting your reputation and instilling trust with your potential clients. Doing extensive research, remaining truthful, and avoiding exaggeration can not only help you grow your audience but also your credibility.
At Market My Market, our content team is committed to practicing ethical marketing in every piece we write. We understand how important integrity and trustworthiness is to your business and will work to uphold your values throughout every stage of the marketing process. We personalize our content to every client’s needs and will work with you to create content you are proud to post on your website.
Lindsay Bennett-Guido — Content Specialist
One important aspect of ethical marketing I employ in every piece is ensuring the information presented is credible and fact-checked. State and federal laws can be complex, and different sources may explain a law or statute in different ways, leading to confusion and inaccuracies. However, because the content I write for MMM’s legal clients can reflect directly back on the lawyer’s reputation, it is essential to conduct meticulous research.
Because explanations of certain laws and statutes can differ, it is often important to read and reference the law itself before attempting to explain it in a blog or page. Using “.gov” and “.edu” domains as resources and reference links can help ensure the content is accurate and up-to-date, establishing the client as an ethical and trustworthy attorney.
Tanner Mowery — Content Writer
When it comes to considering ethical marketing with regard to content writing, the biggest piece of advice I can give is to remain honest. Ethical writing means content that is not only engaging but truthful. Whether it’s a long-form piece, a small blog, or even just a couple sentences of copy for social media, your clients have come to your law firm’s website or social media page for help. It can be tempting to doctor up your writing with embellishment, detailing specific, guaranteed results or exaggerated testimonials, but at the end of the day, the best marketing tactic you have is the facts.
Keep your content marketing pieces proper, and don’t mislead with falsified promises. Your services and your expertise are not only enough, but it’s also the ethical way (and the only way, really) to go about it. When people are in need of a lawyer’s help, it’s not the shiny guarantees and big words that draw them in; it’s your firm.
Katie McLoughlin — Content Writer
When writing content for our Market My Market clients, I always want to help them shine and connect with readers while remaining ethical in every piece I create. Instead of telling readers what I think they want to hear, which may include empty guarantees and unrealistic expectations, I include accurate information and describe reasonable solutions so they better understand how your firm can help.
For example, if I am writing a blog about recovering compensation if the reader is partially at fault for an accident, I practice ethical writing by explaining the reader may still collect damages with the help of a lawyer but not the maximum amount their claim is worth. While it may sound better to say they can recover full compensation, it would not be ethical to mislead them in this way. By being honest in my content, readers know the truth about their situation while remaining hopeful and encouraged to contact our clients. Furthermore, using ethical marketing practices helps establish your authority and build trust with potential clients.
Prioritize Ethics and Establish Trust With Your Clients: Contact Market My Market for Support in Your Campaign
Connecting with clients and staying ethical while growing the reach of your law firm can be difficult, even when you have extensive experience and a deep understanding of best practices. Clients want to feel humanized and as if they are receiving undivided attention from their attorneys. However, creating quality content that reaches and connects with potential clients can be exceedingly difficult. Market My Market can help you create outstanding content that converts, allowing you to focus more on what you do best.
If you want to get started on boosting your online marketing efforts, please get in touch with us for invaluable support. We know how to bring you growth and help you reach your target audience. Our team has an excellent track record of creating outstanding content, improving website SEO, and navigating marketing difficulties for legal clients. To reach out to us and learn more about how we can help, please call us at (866) 270-2250 or complete our contact form. We support clients with our services all over the United States.