By the Market My Market content team, with insights from Katie McLoughlin, Brandi Nicklaus, and Tanner Mowery
Content consumption habits have fundamentally shifted. Today’s audiences scroll past text-heavy pages, looking for dynamic experiences that deliver little dopamine hits at every touchpoint. The rise of short-form video, interactive infographics, and audio content has changed how businesses connect with their target markets.
At Market My Market, we understand that effective digital marketing in 2026 requires a strategic blend of content formats. Our team develops comprehensive multi-media campaigns that meet audiences where they are, whether they’re looking at the latest posts on Instagram during lunch breaks, listening to podcasts on their commute, or watching videos before bed.
Katie McLoughlin — Content Specialist
While blogs and pages help people recognize and trust your business, they can do more than just take up space on your website. At Market My Market, we are focusing on other ways we can use this content in 2026, including turning these blogs and pages into infographics, videos, social media posts, and PR opportunities. With attention spans more fleeting than ever, infographics help turn blog content into an easily digestible, attention-grabbing image that reflects our clients’ unique branding and personalities. We are also working on using AI tools to turn blogs into videos with personalized avatars for each of our clients. These fun, more interactive ways to consume content help capture people’s attention, make your business stand out, and showcase your expertise.
We can also use these infographics and videos for social media, where short-form video content is increasingly rewarded. With these different ways to utilize blog and page content, everyone can find what they’re looking for and build trust with your business in the process. Some people want all the information they can get by scrolling through an informative article, while others may prefer a quick video that pops up in their algorithm. This year, we’re excited about the multimedia direction we’re taking—with some options already available and others we’re actively developing—to create a more diverse, well-rounded online presence that supports high-quality lead generation.
Brandi Nicklaus — Content Specialist
Our move toward multimedia content this year is about making ideas easier to absorb and trust. Long-form blogs and pages still matter greatly, especially in industries like dental and legal, but they work best when they’re supported by visuals and other formats that help readers process information more quickly. Our new infographics break complex topics into clear, approachable takeaways, while our social media content reinforces those ideas in spaces where people already spend their time.
I also see video and PR as natural extensions of the written content we create. Video gives businesses a chance to feel more human and accessible, while PR placements help reinforce authority beyond a client’s own website. When these formats work together, a single idea can reach an audience in multiple ways without feeling repetitive. This new, layered approach is what makes our multimedia push so effective. Each piece will support the next, creating content that feels consistent, credible, and built for how people actually consume information today.
Tanner Mowery — Content Writer
Social media—TikTok, Instagram, LinkedIn… you name it—is dominated by short-form videos and infographics. This approach to content has made a genuine difference in how society views information. Not everyone is looking to cypher through a blog or page’s worth of information in classic text form. The information they’re looking for hasn’t changed, but the way they want it delivered has.
In direct response to this, the content team at Market My Market is taking a multimedia approach in 2026. We’re not changing the research we put into content or our personalized interview process, but we are updating the wrapping paper to something shinier. Our blogs and pages will now leverage personalized infographics. We’re also exploring ways to convert our existing content into short-form videos featuring personalized avatars, making it easier for potential clients to engage with your brand through quick, visually compelling content.
Don’t Let Your Content Strategy Fall Behind in 2026
At Market My Market, we create videos, infographics, and other multimedia content that work together to reach your audience across different platforms. Our data-driven approach ensures each piece of content serves a purpose in your customer journey, from awareness-building short-form videos to trust-establishing long-form interviews and conversion-optimized interactive content.
Ready to transform how your brand shows up in 2026? Utilize our online contact form to schedule a consultation today. Your audience is consuming content right now—make sure it’s yours they’re engaging with.
