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How Often Do Law Firms with a Great Online Presence Create Content?

How Often Do Law Firms with a Great Online Presence Create Content?

If you have a rolling plan for growing your practice through digital marketing, you likely have some regimen for ongoing content. For decades, blogging has

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When Should You Do SEO for a Mass Tort?

A strong SEO campaign for a specific mass tort could result in hundreds of signed cases over time.  If you get in early and the

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How Consumers Choose Attorneys

Many studies have tried to identify how consumers choose attorneys. The end result of several studies is that the exact way consumers choose their legal

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Short Form Video as a Visual Marketing Channel for Attorneys

YouTube Shorts YouTube recently announced that it is launching YouTube “Shorts” in the U.S. in March 2021. Youtube is an online marketing powerhouse so it’s
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law firm marketing

BERT’s Latest Improvement Should be Good For Law Firms

BERT Gets An Update Google has been using Artificial Intelligence (AI) progressively since 2018.  Google “BERT” is a Google update powered by AI. The primary
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My Top 10 Episodes of The Legal Mastermind Podcast

It has been a pleasure speaking with some of the top minds in the legal community over the past year.  For some of our guests,

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Strategies Law Firms Can Use to Build a Strong Social Media Presence

Strategies Law Firms Can Use to Build a Strong Social Media Presence

Social media has long been a prevalent marketing channel for consumer brands. The immense popularity of companies like Nike, Starbucks, Wendy’s, and Airbnb—coupled with their

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How Law Firms Will Win in 2021

How Law Firms Will Win in 2021

I could open up talking about the obstacles of 2020 (there have been plenty), but the amount of opportunities available in the digital marketing space

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My Top 10 Episodes of The Legal Mastermind Podcast for 2020

Building up The Legal Mastermind Podcast has been an incredible accomplishment for our team and legal community, especially over the past year. The willingness of

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7 Questions Law Firms Commonly Have About Their Content Marketing Strategy (2)

7 Questions Law Firms Commonly Have About Their Content Marketing Strategy

After doing a recent podcast with a couple great legal marketing minds in the industry (check it out here), I realized there are still a

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Is There Still a COVID-19 Slump for Lawyers?

It’s hard to believe it’s been a full 6 months since we’ve been in the midst of COVID-19 really getting into gear. The effects have

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Law Firm Link Building: Should Law Firms Engage in Paid Links to Ensure Their SEO Works?

Backlinks always seem to be the missing piece of the puzzle for law firms in regard to an effective SEO campaign. If you want a

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