Two exceptional people have joined Market My Market, and we are proud to officially introduce them. Valeria Nunez del Prado is our new Head of Business Development and Earned Media, and Karla Fernandez is our new Director of Earned Media and Digital PR. Together, they are building something we have wanted to offer our clients for some time.
Their combined experience covers a lot of ground. Valeria has spent over 8 years working with law firms across some of the most competitive markets in the country, with deep roots in enterprise legal marketing, AI search visibility, and multi-location growth strategy. Karla brings a background that is genuinely rare in this industry, having spent years as a Digital News Director before leading high-impact earned media campaigns for legal and professional services brands. Together, they are leading a division that changes what MMM can do for clients.
Meet Valeria Nunez del Prado, Head of Business Development and Earned Media
We are delighted to welcome Valeria Nunez del Prado to Market My Market as our new Head of Business Development and Earned Media. Her career has been defined by one consistent focus: connecting marketing strategy to the outcomes that actually move the needle for law firms. Valeria is known for her ability to see the full picture of a firm’s growth and build the roadmap to get there.
Her Background
Valeria has built her reputation by understanding what drives real business growth, not just visibility. Her background spans enterprise legal SEO, AI search visibility strategy, multi-location expansion campaigns, and law firm growth consulting across some of the most competitive practice areas and geographic markets in the country. She also brings extensive experience in Spanish-market growth initiatives, making her a particularly valuable resource for firms looking to reach underserved client bases.
What She Is Building at MMM
As Head of Business Development and Earned Media, Valeria will lead conversations with current and prospective clients about where legal marketing is heading and help firms build the strategies to get there first. Her focus is on bridging the gap between marketing performance and actual signed-case growth, and she brings a track record of doing exactly that across a wide range of firm sizes and practice areas.
Karla Fernandez, Director of Earned Media and Digital PR
We are excited to welcome Karla Fernandez to Market My Market as our new Director of Earned Media and Digital PR, and it is exactly what our clients have been missing. Karla brings over a decade of experience working at the intersection of journalism, media, and digital PR, and her background is unlike anything you will typically find at a marketing agency.
Her Background
Most PR professionals learn how to pitch media from the outside. Karla spent years on the inside, serving as a Digital News Director running a 15-person newsroom and deciding which stories were worth covering and why. She has a firsthand understanding of how newsrooms think, what editors are actually looking for, and what separates a pitch that earns coverage from one that gets ignored. She has since led high-impact earned media campaigns across the legal, healthcare, and professional services industries.
What She Is Building at MMM
As Director of Earned Media and Digital PR, Karla is leading a division that translates her editorial instincts directly into results for our clients. That means stronger media positioning, more credible narratives, and authority built through placements that carry real weight. She joins MMM to build and lead a division that did not exist here before, and the foundation she brings to it is as strong as it gets.
Why This Division Matters for Law Firms Right Now
The way potential clients discover and evaluate law firms has shifted significantly. They are no longer just searching Google and clicking the first result. They are encountering firms through AI-generated answers, national news mentions, branded search, and authoritative media placements across platforms that traditional SEO alone cannot reach. Research published by Lindenwood University in 2025 found that 84% of consumers say they trust brands more when real people and third-party voices are part of the marketing experience, underscoring why earned media is no longer optional for firms that want to be seen as credible authorities.
This is what Valeria and Karla are building here. By integrating earned media and digital PR into our existing legal marketing strategy, we are helping firms show up not just in search results but also in the places that shape how potential clients think about who they want to call. The firms that are winning in 2026 are those building authority across every channel their clients use to make decisions.
What Our New Division Is Focused On
Valeria and Karla are building integrated campaigns designed to expand what our clients can accomplish online. Their work spans several key areas that work together to build compounding authority over time:
- Earned media placements: Securing coverage in legal, local, and national publications that build credibility and drive high-authority backlinks
- Thought leadership positioning: Helping attorneys become recognized sources in their practice areas through media outreach and strategic narrative development
- AI search visibility: Structuring content and earned coverage so firms appear in AI-generated answers across platforms like ChatGPT and Google AI Overviews
- Authority link acquisition: Building the kind of link profile that signals trust to search engines and reinforces a firm’s standing as a genuine authority
- Digital storytelling: Crafting the narratives that make a firm’s story worth covering, not just worth reading
These efforts do not replace the core digital marketing work that drives results for our clients. They amplify it, creating a compounding effect that becomes increasingly difficult for competitors to match over time.
Market My Market Is Growing, and We Are Excited to Share It With You
We are incredibly proud to have Valeria and Karla on the Market My Market team, and we are equally excited about what this means for the firms we work with. This division was built for law firms that are ready to move beyond traditional SEO and into a more complete approach to authority building, one that earns visibility across search, media, and AI platforms simultaneously. Whether you are a current client, a former partner, or someone evaluating what a stronger marketing presence could look like for your firm, this is worth a conversation.
If your firm is ready to explore how earned media, digital PR, and integrated authority building can boost your visibility and growth, we would love to connect. Please reach out to our team, and we will show you what Valeria, Karla, and the rest of MMM can build for you.