Written by Market My Market’s content team, with contributions from Kelly Quintana, Isabel Skormin, and Anastasiya Raynor
Creating content that truly resonates requires a mix of creativity and strategy. With the help of some powerful tools, we can manage everything from content structure to SEO optimization. These tools help us streamline the process, allowing us to produce high-quality, engaging content more efficiently. Today, we’re pulling back the curtain as our writers share their favorite tools and how they use them to elevate the content we create.
At Market My Market, we take a highly strategic approach to content creation, combining creativity with the power of technology. By integrating the right tools into our process, we optimize everything from initial brainstorming to the final piece of content, all while ensuring quality and relevance.
Kelly Quintana — Content Writer
At Market My Market, we know that keeping track of what works is just as important as coming up with fresh ideas. That’s why we use Airtable, a cloud-based project management and collaboration tool that combines the features of a database with the simplicity of a spreadsheet. It acts as our go-to content hub, helping us organize and keep track of topics that have been successful for our clients. Instead of starting from scratch every time, we can pull from a well-organized database full of insights on trending topics, top-performing content, and emerging industry trends.
Airtable makes collaboration easy and ensures that great ideas don’t slip through the cracks. By tagging topics with industries, keywords, and engagement data, we can fine-tune our content strategies based on what actually works. For me, Airtable really helps during the brainstorming process and helps me and the team create content that delivers real results for our clients. With this system in place, we can work smarter and consistently produce high-quality content that makes an impact.
Isabel Skormin — Content Lead
At Market My Market, the content we produce is the result of a comprehensive approach that is powered by an innovative team of expert writers, extensive research, and the utilization of the leading technology and tools available to us to ensure our content is the best it can be. Grammarly is one tool we use on our team that is a game changer when it comes to ensuring the content is as close to perfect as possible.
While our team is comprised of professionals who run grammar and spell checks of our own, we love being able to take it one step further with the use of Grammarly, an AI-driven tool that can run plagiarism checks, offer suggestions for sentence structure or word changes, and does a secondary grammar and spelling check. This tool is crucial to ensuring the content that reaches our client’s inbox is the best possible version it can be. By using Grammarly, I am able to look at each piece of content I write through a new lens as I consider each suggestion given by the app. We are always looking to enhance our writing processes and this is one way we are able to do just that.
Anastasiya Raynor — Content Strategist
When it comes to content writing and creation, having the right tools can make all the difference in how it is found and liked by your audience. The following help streamline my workflow, enhance the quality of my content, and ensure my blogs are engaging and highly optimized for search engines:
Surfer SEO
With Surfer SEO, I can analyze the structure and content of top-performing pages in search engine results and glean insights on how to tailor my content to climb higher in rankings. It provides detailed guidelines on keyword usage, ideal content length, and the structure that resonates best with audiences and search algorithms alike.
Ahrefs
I mostly use this tool for brainstorming blog topics. Ahrefs is like a window into the minds of the audience, showing me exactly what they are searching for. By exploring keywords, I discover gaps in the market or questions that haven’t been thoroughly answered, which guides me in crafting content that is both useful and relevant. The ability to track our client site’s ranking and analyze competitors’ strategies also allows me to stay one step ahead.
NotebookLM
This is a new tool I started to use for the research process, as it gets me thinking about the industry I am writing for. Using the .gov, .org, and .edu sources gathered by team members, we can disseminate the most important facts to present to our readers and cut down on research time.
Elevate Your Content With the Right Tools
At Market My Market, we understand that great content is a result of research, technology, and a strong writing team. That’s why we use tools like Grammarly, SurferSEO, Ahrefs, and NotebookLM to refine every piece before it reaches our clients. These tools help ensure accuracy, optimize for search engines, and streamline the research process so we can focus on delivering high-quality, engaging content.
By leveraging these advanced resources, we produce content that is well-structured, informative, and tailored to your audience’s needs. Whether it’s finding the right keywords, improving readability, or ensuring originality, our approach gives you a competitive edge. Ready to elevate your content strategy? Call us at (800) 997-7336 or reach out through our contact form.
