By the Market My Market content team, with insights from Kimberly Osborn and Isabel Skormin
Every marketing team says they value feedback, but the difference between good and great content often comes down to how that feedback actually gets used. When feedback exists only as notes in scattered emails or vague recollections from phone calls, it creates inefficiency and inconsistency. Writers end up reinventing the wheel with every new piece. The most effective content processes don’t just collect feedback; they systematically integrate it into every stage of creation, ensuring that insights from both internal teams and clients become actionable improvements rather than forgotten suggestions.
At Market My Market, we’ve built our content process around two complementary feedback loops that work together to elevate quality and maintain consistency. Internal feedback from our strategists, quality assurance team, and fellow writers ensures every piece meets our high standards before it ever reaches a client. External feedback from our clients themselves helps us understand what truly resonates with their audiences. By capturing these insights in living client packets that inform every future piece, we’ve created a system where your feedback strengthens everything we create for your business.
Kimberly Osborn — Content Writer
Our internal feedback process begins the moment a draft is complete. Before any piece of content goes live, it passes through multiple sets of eyes on our team. Our in-house review system includes a quality assurance team that brings fresh eyes and catches everything from grammar mistakes to unclear messaging. We’ve found that this collaborative approach doesn’t just improve individual pieces but strengthens our entire team’s skills. We also hold quarterly editing workshops where we analyze written pieces together, noting what worked and discussing what didn’t. This creates a culture where feedback isn’t about criticism but about continuous improvement, and where every team member is invested in maintaining our quality standards.
External feedback shapes every piece of content we create through our client packet system: an internal living document that serves as each writer’s essential reference. These packets are continuously updated with real-time insights from client calls, review cycles, and feedback sessions. When a client mentions they prefer statistics over anecdotal stories or that certain industry terms should be avoided, we document it immediately. Each packet captures the details that matter: topics the client loves and topics to avoid, preferred tone and phrasing, writing style guidelines, and specific notes from every interaction. Before drafting any content, our writers consult the client packet to ensure they’re working within established preferences rather than starting from scratch. This system eliminates guesswork, allowing us to maintain consistency across all content while honoring each client’s unique voice. The result is a more efficient process where feedback doesn’t get lost; it becomes part of our institutional knowledge, ensuring every new piece benefits from everything we’ve learned.
Isabel Skormin — Writing Lead
As the Writing Lead for our content team at Market My Market, one thing I’ve learned quickly is that strong content doesn’t happen in a vacuum. Some of our most effective pieces are shaped long before they ever go live, thanks to thoughtful internal feedback. Our content strategists, quality assurance team, and fellow content writers all look at content through slightly different lenses, and that collaboration helps us spot gaps, clarify messaging, and fine-tune tone early in the process. Internal feedback keeps us aligned on strategy and ensures every piece supports your larger marketing goals, not just the topic at hand.
External feedback is just as important, especially because it comes directly from the people we’re writing for. Client insights help us understand what questions you’re hearing most often, which explanations resonate with your audience, and where we may need to simplify or expand. When we combine that real-world feedback with our internal expertise, we’re able to continuously improve, creating content that’s clearer, more useful, and better positioned to drive meaningful results for your business.
Let Market My Market Bring Your Vision to Life
If you’re ever wondering how your feedback fits into the bigger picture, know that it plays a meaningful role in shaping the content we create for you. Sharing what your patients or clients ask most often, pointing out topics you want to lean into, or even flagging wording that doesn’t quite sound like you helps us refine our approach. The more we understand your perspective, the better we can create content that feels authentic to your brand and speaks directly to the people you want to reach.
Our goal is to make content collaboration simple, strategic, and genuinely helpful for your business. If you have ideas, questions, or insights you’d like us to incorporate, we’re always listening. Working together allows us to continuously evolve your content, strengthen your online presence, and ensure every piece we publish is working as hard as possible to support your growth. Learn more about our content process by contacting us today.