social marketing

Leaving the Era of the Faceless and the Age of the Face

Websites have been around for a while – those that have been made in the 90’s for businesses were likely remade sometime in the early 2000’s and perhaps again years later.  We could argue that businesses have an online presence that has “cycles” that occur much quicker than those for people.  Think about our generational workforce […]

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5 SEO Tips I Learned Over Five Years of Being an SEO

Like many things in life, there is a sort of ‘law of diminishing returns’ when it comes to SEO (at least I feel).  You will see a significant amount of progress if you focus in one area, like in-depth website analysis or adjustments to your PPC campaign.  But you can overdo it – meticulous scrutiny […]

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Should I Have an E-Newsletter?

We had a client recently asking us if it was worth the time and effort to arrange for a newsletter that was worthwhile.  The short answer is, yes it is almost beneficial if you have a mailing list (see our other blog on acquiring a mailing list!).  Your newsletter isn’t going to be a game-changer, […]

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13 Ways You Can Make the Most Out of Your Blog

You may be at a crossroads with your blog and thinking “is this is even worth my time to write, worth the time an employee to write, or even worth the money I pay someone else to write for it.”  I assure you that it is worth it on many standpoints – from generating more […]

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