Leaving the Era of the Faceless and the Age of the Face
Websites have been around for a while – those that have been made in the 90’s for businesses were likely remade sometime in the early 2000’s and perhaps again years later. We could argue that businesses have an online presence that has “cycles” that occur much quicker than those for people. Think about our generational workforce […]
5 SEO Tips I Learned Over Five Years of Being an SEO
Like many things in life, there is a sort of ‘law of diminishing returns’ when it comes to SEO (at least I feel). You will see a significant amount of progress if you focus in one area, like in-depth website analysis or adjustments to your PPC campaign. But you can overdo it – meticulous scrutiny […]
Google No Longer Impressed by Press Releases?
I was recently reading an article put out by Search Engine Land entitled entitled “Did Google Panda 4.0 Go After Press Release Sites?” and without even the very revealing statistics on the drop of traffic they suffered, I would have answered with an astounding “yes”. Google algorithm updates have historically been about sites not taking […]
In or Out: The Dilemma of Hiring an SEO
Most companies would benefit from having an experienced SEO in-house – no way around that fact. The main issue is, of course, cost. There are many situations where a company could benefit from third party SEO work and a company taking over many tasks, but even in my company helping dozens of clients every week, […]
Facebook’s Ad Prices Continue To Rise
When it comes to social media, Facebook is one of the most efficient sites out there for advertisers. According to reports, Facebook users are clicking on a lot more of the advertisements today than what they once did. Clickthrough rates have soared by 160 percent in just the first quarter alone. Year over year users are […]
Should I Have an E-Newsletter?
We had a client recently asking us if it was worth the time and effort to arrange for a newsletter that was worthwhile. The short answer is, yes it is almost beneficial if you have a mailing list (see our other blog on acquiring a mailing list!). Your newsletter isn’t going to be a game-changer, […]
13 Ways You Can Make the Most Out of Your Blog
You may be at a crossroads with your blog and thinking “is this is even worth my time to write, worth the time an employee to write, or even worth the money I pay someone else to write for it.” I assure you that it is worth it on many standpoints – from generating more […]