The Evolution of Google Search: From Featured Snippets to AI Overviews
Google’s search results page continues to undergo significant transformations that fundamentally change how users interact with information and how websites compete for visibility. The transition from traditional featured snippets to AI Overviews represents one of the most significant shifts in search engine optimization in recent years. Understanding these changes is crucial for businesses seeking to […]
Should All Digital Marketing Efforts Focus on Google? What Consumer Trust Says About the Biggest Search Engine
**Updated on February 27th, 2024** Every year, SEOs wonder about Google’s next venture for search results. In its early years, Google only made a handful of updates to its algorithms; Now, it makes thousands of changes every year. Google uses a combination of algorithms and numerous ranking factors to deliver web pages ranked by relevance, […]
OTT, Streaming, and Connected TV Explained
By now, you may have heard the term “OTT” or “Connected TV.” Surely you’ve used the term “streaming” in the past few years. But what do these terms mean, and how can they help you market your law firm? OTT is an acronym for “Over The Top,” meaning over the top of a streaming service. […]
How Overbuilding in the Self-Storage Industry Will Affect Your Current Marketing Strategy
Amidst the Covid lockdown, online shopping skyrocketed because of the inability of customers to shop in stores. Thus, the accumulation of “stuff” in the average American home has continued to pile up. The LA Times places the number of items the average American owns at 300,000. The build-up of household items and the trend of […]
Why Customer Reviews Are Continuing in Popularity in 2023
Three years ago, the CDC confirmed the first known case of coronavirus in the U.S. in January of 2020. However, it wasn’t until a few months later that our day-to-day life was completely turned upside down. At that point, we immediately looked at the impact that COVID would have on consumer behavior in the legal [...] How to Develop an Effective Content Plan for the Blogs and Pages on Your Firm’s Site
Written by Market My Market’s content team, with contributions from McKenzie Fox, Ryan Klein, Tyesha Ferron, and Lindsay Bennett With over three billion searches every day, Google is the number one search engine in the world. Sistrix, a search engine optimization platform that studied over 80 million keywords and billions of search results to understand […]
The Complete Guide to Google’s E-A-T Principle
Written by Market My Market’s content team, with contributions from Tyesha Ferron, Hannah Kernal, Katie McLoughlin, Lindsay Bennett, and Jordan Kimmel For many people, search engine optimization (SEO) is an unwieldy beast that requires some cryptic process to tame. Even just thinking about SEO can make certain people exhausted, but it is a fundamental part […]
6 Benefits of High-Quality Content Marketing
Written by Market My Market’s content team, with contributions from Brandi Bellingham, Kelly Quintana, Kianny Jimenez, Ryan Klein, and Isabel Skormin Keeping your brand at the forefront of your audience’s mind is key to maintaining strong client relationships. With that being said, upholding brand awareness is a constant struggle, especially in our fast-paced digital world. […]