Expanding Upon How People Research a Company Before Contacting Them
We had quite the revelation a few weeks ago when we asked the question “If you got a referral for a service (specifically a legal service, but I guarantee this…
Why Does Google Constantly Favor Directories Over Our Websites?
Why Does Google Constantly Favor Directories Over Our Websites? We’re coming off of a relatively big algorithm update in the past couple of weeks, and while it looks like the…
Market My Market Reviews New Paid GMB Features
Back in May, I was very speculative about how Google would potentially further monetize aspects of Google My Business because of surveys that were going out to different agencies, businesses,…
The Ultimate List of Directories for Your Law Firm
Legal directories come and go, but as of 2019, there are over 125 that your firm can be featured on. Roughly half have a nominal fee and the other half…
Protecting Your Law Firm’s Brand to Ensure Your Word of Mouth Keeps on Coming
Developing our Legal Mastermind Podcast (launching soon) has been truly eye-opening. It’s been a while since I’ve been out of an in-house Director of Marketing position, past the years of…
How Review Generation is Trending the Rest of 2019
As we’re slowly approaching 2020, it’s always good to avoid putting loads of time and energy into a specific initiative, like review generation, if the trend isn’t moving in a…
The Must-Have Elements of a Location Page
Location pages are crucial for driving traffic to your business. Whether you own a restaurant or hair salon, most people who find you will use a local search term such…
How to Do Structured Data Mockup for SEO
How to Do Structured Data For SEO Schema mockups involve adding code to your website to help search engines identify what your content is about. The code helps the search…
A Quick Tutorial on Repurposing Content
Coming up with quality content is challenging. I can’t tell if this is going to be a quality blog just yet; but if we haven’t discussed this topic before, chances…
How People Evaluate Text Content Online
Content in the form of text, and in turn comprising blogs, pages, and articles, is the standard architecture of the vast majority of websites on the internet. Content is now…