What You Can’t Afford to Exclude in your Legal Landing Page
Recently, Market My Market did yet another survey of 250 participants to understand what traits a legal landing page should have. We asked them several questions based on the premise…
Do Potential Clients Care if a Lawyer is on Social Media?
Attorneys looking to acquire more solid leads might be surprised to discover that potential clients consider their online image when deciding whether or not to call them to resolve a…
Are People Reading Reviews Before Contacting Lawyers?
In the past, we have discussed just how important reviews are for clients in terms of how they affect online visibility, awards and accolades, reputation management, and even SEO. We…
How to Build Local Links in 2018
Do you own a local business? Are you hoping to attract new customers? If so, local link building is a valuable asset in marketing your company’s website. Read on to…
8 Simple Steps for Creating Your WordPress Website
Building a website can be both exciting and a bit intimidating. If it’s your first time building a site from scratch in WordPress and you have just purchased a domain,…
When Potential “Spam” Content May Be Worth Looking Into
Welcome to the World of Spam Emails! Are Any Worth Checking Out? We all get it. Some of us eat it. Spam has been around since the internet and e-mail…
Meeting Google’s Requirements for Quality Content in 2018
If you’re immersed in the world of digital marketing like I am, or just have a site or two you religiously check the analytics for, you may have noticed an…
Should Generating Reviews be a Part of Your Marketing Strategy as a Local Business?
The short answer for this one is yes. People will always perceive your business online through two avenues: your message and the aesthetic of that message. Whether they familiarize themselves…
Picking a Marketing Agency – Do I Go Local or by Industry?
The phrase “we’ve decided to go with someone local” resonates with many members of the digital marketing community, particularly people in my position attempting to establish professional ties with business…
When an Increase in Organic Traffic Doesn’t Matter
We’ve written articles in the past that have discussed that an increase in overall traffic is not indicative of a successful digital marketing campaign being that several factors comprise total…