About Ryan
The ongoing digital revolution is transforming the way that all businesses interact with clients and customers. Consumers rely heavily on digital channels for researching products and services and expect to make buying choices with the swipe of a finger.
For organizations that want to remain competitive, having a defined digital marketing strategy and execution plan is essential for successful outcomes. With a demonstrated history of creating and implementing strategic digital marketing initiatives that drive growth, I am committed to delivering real, measurable results for my clients.
Education
University of Illinois Urbana-Champaign
Master of Science - MS, Computer Science
University of Central Florida
Bachelor of Science - BS, Finance
Podcasts With Ryan
The Lawman's Loung Podcast - EP15
In this week's episode of The Lawman's Lounge, Bill "The Lawman" Umansky of the Umansky Law Firm hosts Ryan Klein and Chase Williams from MarketMyMarket.com to talk about best practices in marketing and the insider tips on keeping your clients! Listen as they unpack the secret to their booming success and how you can not only keep your current clients but also attract new ones.
Legal Mastermind Podcast
Legal Mastermind Podcast is a weekly show with more than 250 episodes that focuses on the best growth and management tactics for your law firm. Eric Bersano, Ryan Klein & Chase Williams from Market My Market, speak with industry experts that share their tips and secrets that lead to their success. The Legal Mastermind Podcast can be streamed on iTunes, Spotify, or Google Podcasts.
In Camera Podcast S2 E15: Weakest Back-Link
One of the most controversial aspects of SEO is link building. While Google suggests that this should be an organic process, the reality has proven time and time again that to come across as authoritative to Google and other search engines, law firms need to work hard and spend big to generate links back to their website to stand out from the competition.
The SEO Insider Podcast
In this episode of SEO Insider, Seth Price is joined by Ryan Klein and Chase Williams, founders and managing partners of Market My Market. Together, they discuss transitioning from in-house to agency work, building your SEO business from the ground up, and the process of hiring and scaling in-house talent. Seth also talks about how to determine the value of your talent and whether to focus on specializing or generalizing the skills of your employees.
Featured On
Are Marketing Conferences Worth It?
The first marketing conference I ever attended outside a city I resided in was Lawyernomics in Seattle, a conference focused solely on marketing and internal operations for law firms. I loved being surrounded by hundreds of lawyers and marketers eager to get an edge for their firms, feverishly typing notes when speakers hinted at the next slide in the presentation really being the “biggest discovery of the year so far.”
Ryan’s Articles
How Much Should Legal Marketing Agency Services Cost in 2024?
It’s a counterintuitive question coming from an agency founder and current CEO, but should SEO services cost as much as Market My Market has over the past few years, even with inflation—certainly affecting services as much as products and commodities—covering higher wages, bringing in more talent, and working to keep compensation in-house competitive? Let’s take […]
AI Transcriptions and Summaries in Marketing
After a two-year hiatus, Paul Warren and I have revived our SEO is Dead and Other Lies podcast and are going strong with the handful of episodes we’ve produced so far, barreling ahead to the coveted, triple-digit, 100-episode milestone. The digital landscape is much different than it was just a couple short years ago (if […]
Providing Marketing Transparency When Concepts Are Esoteric
At Market My Market, we work hard to encapsulate our Core Values every day. Nevertheless, in the agency world, there’s a general aversion to one of the values we strive to own consistently: Be Honest and Transparent. I don’t want to insinuate there are digital marketers adept at stretching the truth or outright lying, but […]
Why Does Google Keep Contradicting Its Terms? Because It’s Been That Way for Decades
When the March 5th Google Update started rolling out, one of the core aspects was “Site Reputation Abuse,” which states the following: “Sometimes, websites that have their own great content may also host low-quality content provided by third parties with the goal of capitalizing on the hosting site’s strong reputation. For example, a third party […]
Additional Findings from Our Recent 2024 Google SERP Analysis
In our recent blog, Positioning of Legal Directories in 2024, written in early March of 2024, we were able to see the annual update on how individually-owned websites stacked up against reputable directories such as Justia, SuperLawyers, FindLaw, and in some cases, Expertise. LawInfo, Yelp, Avvo, Martindale-Hubble, etc. are not even mentioned at this point, […]
Positioning of Legal Directories in 2024
Positioning of Top Legal Directories in 2024 **Updated February 27th, 2024** The battle between Justia and FindLaw rages every year, but appears to be done as of 2023. Back in 2021, FindLaw was the successor, with roughly 29.63% of the first position searches we conducted in June of 2021. This seems like an extremely high […]
How Much Will You Need to Focus on Social Platforms (Like TikTok…) in 2024?
Updated 2/28/2024 Because LinkedIn has managed to go the way of Facebook in recent years, having drummed up its own version of unwarranted drama and politics, I find myself browsing it less and less (perhaps I could stand to just take a half day to clear my contacts that perpetuate the parts I don’t find […]
The Rising Tide of AI: ChatGPT’s Influence on Search, Content Creation, and Trust in Online Services
When we published Your Average Potential Client Probably Couldn’t Care Less About AI in late July, the ChatGPT craze had been going strong for about six months. Let’s just say a lot has already changed in the past 4 months. After a brief lull after which the article was written, the popularity of the terms […]
How to Leverage Google Business Profile in 2024
This is a massive email I sent out over the past few weeks outlining the importance and potential (and really, the urgency) of maximizing the potential of your Google My Business, aka your Google Business Profile, as of late. We all own them, but we’ve been utilizing them wrong for a while. One of our […]
Your Clients’ Preferred Method of Contacting You
When a potential client lands on your website with the intention of contacting you for legal services, it’s on you to have their preferred method of contact available. Having several options that we’ll cover—phone, email, contact form, chat, and text—isn’t exactly a paradox of choice. Each has its own distinct differences that appeal to each […]
5 Approaches to Marketing We’re Excited About for the Rest of 2023
It’s been an exciting year for digital marketing. But really, when is it not? AI was supposed to replace everyone and everything. It didn’t. Google Maps in SERP started doing this awkward slide-out motion every time you hovered over it. These are not entirely breakthroughs, but they’re promising for what’s to come. While we’re keeping […]
7 Digital Marketing Trends Dental Practices Should Be Aware of
Shifts in digital marketing opportunities take place in every professional service industry, and medical—especially dental—is no different. Whether the changes are taking place with Google’s black box of a search algorithm or consumers’ behaviors and interests are dramatically different than they were just a few years ago, the saying “the only thing that remains consistent […]