How Law Firms Will Win in 2021
I could open up talking about the obstacles of 2020 (there have been plenty), but the amount of opportunities available in the digital marketing space for lawyers have been innumerable,…
Why Pay to Be in a List of Results Within a List of Results?
When an SEO campaign is working well, it’s hard to submit to the idea of paying for other positioning, especially in organic results. PPC and SEO campaigns go hand-in-hand—ad results…
Top 5 Episodes of SEO is Dead and Other Lies
Being a co-host of two podcasts isn’t as daunting as one would think. For Legal Mastermind Podcast, I leave most of the talking to the guest. SEO is Dead and…
My Top 10 Episodes of The Legal Mastermind Podcast for 2020
Building up The Legal Mastermind Podcast has been an incredible accomplishment for our team and legal community, especially over the past year. The willingness of all of these professionals to…
Citations and the Quest for the Local Three-Pack
Over time, the criteria for getting on the coveted map pack for local results has evolved. We can still break down the criteria among the following factors, yet the emphasis…
7 Questions Law Firms Commonly Have About Their Content Marketing Strategy
After doing a recent podcast with a couple great legal marketing minds in the industry (check it out here), I realized there are still a handful of pressing questions that…
Firmly Understand Traffic, Engagement, and Leads
The basis of a great content strategy should have these goals: Getting your website in front of search queries that produce qualified traffic (such as traffic that has to potential…
Is There Still a COVID-19 Slump for Lawyers?
It’s hard to believe it’s been a full 6 months since we’ve been in the midst of COVID-19 really getting into gear. The effects have affected many industries in their…
Does Each Page of Content Potentially Rank for Hundreds of Keywords?
When we write content, especially pages, we normally have a focus keyword and a focused goal in mind – “I’m writing this article because I want to get these types…
Law Firm Link Building: Should Law Firms Engage in Paid Links to Ensure Their SEO Works?
Backlinks always seem to be the missing piece of the puzzle for law firms in regard to an effective SEO campaign. If you want a quick guide on how backlinks…