Legal Search Results Compositions for January 2020
I hope you’re off to a good start in 2020 and you’re ready this because you have any of the following kinds of questions or concerns: “Is my website still…
Is Search Moving Even More to Mobile?
The “Mobile-Ocalyspe” is almost a distant memory in the digital marketing community, having hit its peak sometime maybe 7 years ago when SEO experts were confident that Google was going…
2020 Legal Marketing Trends – What We Expect and What Other Experts Are Saying
With Thanksgiving only a day away, we’re thinking about turkey and all the other holidays, but also probably realizing “It’s almost the new year!” Time moves fast right here in…
The Staggering Facts About Your Word-of-Mouth Referrals
Over the past few months, we’ve been enlightened by the fact that most consumers do much more research before contacting professional services than we realized. The fateful first question, “On…
Ranking for “Near Me” Searches in 2019 and Beyond
Near me searches differ from local searches in that “near me” is used specifically within the search query – “lawyer near me”, “find a florist near me”, “what’s the nearest…
Expanding Upon How People Research a Company Before Contacting Them
We had quite the revelation a few weeks ago when we asked the question “If you got a referral for a service (specifically a legal service, but I guarantee this…
Why Does Google Constantly Favor Directories Over Our Websites?
Why Does Google Constantly Favor Directories Over Our Websites? We’re coming off of a relatively big algorithm update in the past couple of weeks, and while it looks like the…
Market My Market Reviews New Paid GMB Features
Back in May, I was very speculative about how Google would potentially further monetize aspects of Google My Business because of surveys that were going out to different agencies, businesses,…
The Ultimate List of Directories for Your Law Firm
Legal directories come and go, but as of 2019, there are over 125 that your firm can be featured on. Roughly half have a nominal fee and the other half…
Protecting Your Law Firm’s Brand to Ensure Your Word of Mouth Keeps on Coming
Developing our Legal Mastermind Podcast (launching soon) has been truly eye-opening. It’s been a while since I’ve been out of an in-house Director of Marketing position, past the years of…