About Ryan
The ongoing digital revolution is transforming the way that all businesses interact with clients and customers. Consumers rely heavily on digital channels for researching products and services and expect to make buying choices with the swipe of a finger.
For organizations that want to remain competitive, having a defined digital marketing strategy and execution plan is essential for successful outcomes. With a demonstrated history of creating and implementing strategic digital marketing initiatives that drive growth, I am committed to delivering real, measurable results for my clients.
Education
University of Illinois Urbana-Champaign
Master of Science - MS, Computer Science
University of Central Florida
Bachelor of Science - BS, Finance
Podcasts With Ryan
The Lawman's Loung Podcast - EP15
In this week's episode of The Lawman's Lounge, Bill "The Lawman" Umansky of the Umansky Law Firm hosts Ryan Klein and Chase Williams from MarketMyMarket.com to talk about best practices in marketing and the insider tips on keeping your clients! Listen as they unpack the secret to their booming success and how you can not only keep your current clients but also attract new ones.
Legal Mastermind Podcast
Legal Mastermind Podcast is a weekly show with more than 250 episodes that focuses on the best growth and management tactics for your law firm. Eric Bersano, Ryan Klein & Chase Williams from Market My Market, speak with industry experts that share their tips and secrets that lead to their success. The Legal Mastermind Podcast can be streamed on iTunes, Spotify, or Google Podcasts.
In Camera Podcast S2 E15: Weakest Back-Link
One of the most controversial aspects of SEO is link building. While Google suggests that this should be an organic process, the reality has proven time and time again that to come across as authoritative to Google and other search engines, law firms need to work hard and spend big to generate links back to their website to stand out from the competition.
The SEO Insider Podcast
In this episode of SEO Insider, Seth Price is joined by Ryan Klein and Chase Williams, founders and managing partners of Market My Market. Together, they discuss transitioning from in-house to agency work, building your SEO business from the ground up, and the process of hiring and scaling in-house talent. Seth also talks about how to determine the value of your talent and whether to focus on specializing or generalizing the skills of your employees.
Featured On
Are Marketing Conferences Worth It?
The first marketing conference I ever attended outside a city I resided in was Lawyernomics in Seattle, a conference focused solely on marketing and internal operations for law firms. I loved being surrounded by hundreds of lawyers and marketers eager to get an edge for their firms, feverishly typing notes when speakers hinted at the next slide in the presentation really being the “biggest discovery of the year so far.”
Ryan’s Articles
Additional Findings from Our Recent 2024 Google SERP Analysis
In our recent blog, Positioning of Legal Directories in 2024, written in early March of 2024, we were able to see the annual update on how individually-owned websites stacked up against reputable directories such as Justia, SuperLawyers, FindLaw, and in some cases, Expertise. LawInfo, Yelp, Avvo, Martindale-Hubble, etc. are not even mentioned at this point, […]
Positioning of Legal Directories in 2024
Positioning of Top Legal Directories in 2024 **Updated February 27th, 2024** The battle between Justia and FindLaw rages every year, but appears to be done as of 2023. Back in 2021, FindLaw was the successor, with roughly 29.63% of the first position searches we conducted in June of 2021. This seems like an extremely high […]
How Much Will You Need to Focus on Social Platforms (Like TikTok…) in 2024?
Updated 2/28/2024 Because LinkedIn has managed to go the way of Facebook in recent years, having drummed up its own version of unwarranted drama and politics, I find myself browsing it less and less (perhaps I could stand to just take a half day to clear my contacts that perpetuate the parts I don’t find […]
The Rising Tide of AI: ChatGPT’s Influence on Search, Content Creation, and Trust in Online Services
When we published Your Average Potential Client Probably Couldn’t Care Less About AI in late July, the ChatGPT craze had been going strong for about six months. Let’s just say a lot has already changed in the past 4 months. After a brief lull after which the article was written, the popularity of the terms […]
How to Leverage Google Business Profile in 2024
This is a massive email I sent out over the past few weeks outlining the importance and potential (and really, the urgency) of maximizing the potential of your Google My Business, aka your Google Business Profile, as of late. We all own them, but we’ve been utilizing them wrong for a while. One of our […]
Your Clients’ Preferred Method of Contacting You
When a potential client lands on your website with the intention of contacting you for legal services, it’s on you to have their preferred method of contact available. Having several options that we’ll cover—phone, email, contact form, chat, and text—isn’t exactly a paradox of choice. Each has its own distinct differences that appeal to each […]
5 Approaches to Marketing We’re Excited About for the Rest of 2023
It’s been an exciting year for digital marketing. But really, when is it not? AI was supposed to replace everyone and everything. It didn’t. Google Maps in SERP started doing this awkward slide-out motion every time you hovered over it. These are not entirely breakthroughs, but they’re promising for what’s to come. While we’re keeping […]
7 Digital Marketing Trends Dental Practices Should Be Aware of
Shifts in digital marketing opportunities take place in every professional service industry, and medical—especially dental—is no different. Whether the changes are taking place with Google’s black box of a search algorithm or consumers’ behaviors and interests are dramatically different than they were just a few years ago, the saying “the only thing that remains consistent […]
LMP Transcribed: Eric Bersano & Ryan Klein – Focus Group Review
EP 224 – Eric Bersano & Ryan Klein – Focus Group Review The following interview has been transcribed for our readers from rev.com. Please excuse any discrepancies in the transcription. Eric Bersano: Hello and welcome to another episode of the Legal Mastermind Podcast. Today, we have a special episode. It’s actually going to be myself, Eric […]
Your Average Potential Client Probably Couldn’t Care Less About AI
When someone comes to your website, they’ll likely find the reviews, awards, case results, and testimonials you’ve set up to showcase so they can learn about your level of service and ability to provide top-tier legal services. If your business is using cutting-edge case management software or an established internal organizational system such as EOS, […]
Hear it From Humans and Keep AI in its Lane: Focusing on Focus Groups
Over the past three months, it seems like the perception of AI has evolved from an emerging opportunity in many areas of our day-to-day to the panacea for all of society’s woes. I’ve never seen so much rampant spam and buzzword-forward marketing in my 12+ years of doing this – sometimes I find it humorous, […]
Too Late, Didn’t Register: Avoiding FOMO When It Comes to Brand New TLDs
There’s nothing like the marketing of new marketing opportunities: “Act Now! You’ll regret it later!” “This is a once-in-a-lifetime opportunity to be on a new directory.” “If you don’t secure your spot soon, I can guarantee your biggest competitor will.” Kind of gut-wrenching, cringy stuff, right? Fortunately, there aren’t too many instances of anything revolutionary […]