The Ultimate List of Directories for Your Law Firm
Legal directories come and go, but as of 2020 (March 18th, to be exact), there are over 130 that your firm can be featured on. Roughly half have a nominal…
5 Interesting Enhancements in SERPs and How to Do Them Yourself
5 Interesting Enhancements in SERPs and How to Do Them Yourself There haven’t been too many shakeups in SERPs (Search Engine Results Pages) as far as what placements are available…
How Top Law Firms Approach Their Link Building Strategy
While looking for additional link building opportunities for my clients, I realized that the process itself for doing so could be information that plenty of people could find useful. After…
Maintaining a Strategy for Reviews Remains a Consistent Priority
Every six months, we gauge the average person’s perception of how important reviews are for them when deciding on a product or service. In addition to that, we inquire about…
More People are Listening to Podcasts in 2020
Podcasts are an interesting medium, considering they’ve been around for over a decade and have really seemed to pick up most of its momentum in the past couple years. I…
What We Learned About Handling Negative Reviews
Negative reviews for our business on Google are often beyond our control, and the frustration that comes from them is unmistakable. A sore spot on our coveted collection of positive…
Legal Search Results Compositions for January 2020
I hope you’re off to a good start in 2020 and you’re ready this because you have any of the following kinds of questions or concerns: “Is my website still…
Is Search Moving Even More to Mobile?
The “Mobile-Ocalyspe” is almost a distant memory in the digital marketing community, having hit its peak sometime maybe 7 years ago when SEO experts were confident that Google was going…
2020 Legal Marketing Trends – What We Expect and What Other Experts Are Saying
With Thanksgiving only a day away, we’re thinking about turkey and all the other holidays, but also probably realizing “It’s almost the new year!” Time moves fast right here in…
The Staggering Facts About Your Word-of-Mouth Referrals
Over the past few months, we’ve been enlightened by the fact that most consumers do much more research before contacting professional services than we realized. The fateful first question, “On…