How Important are Vanity Features on Your Website?
As a potential client is visiting your website, a current trend that is becoming prevalent within the content of sites is the appearance of awards, results, and past experiences (testimonials,…
Market My Market’s Legal Marketing Workshop on Generating 5-Star Reviews
Check out our Webinar Replay on Generating 5-Star Reviews Now! If you follow the trend in our blogs and our marketing, you’ll know that we put a huge emphasis on…
How Does Site Speed Affect User Experience in 2019?
Site speed has evolved into its own debate as far as being a part of SEO. I have tended to agree with this angle, though with the number of variables…
A Few Notes About What Link Building Experts Do on a Large Scale
Link building, easily one of the most elusive and misunderstood aspects of SEO, doesn’t get any simpler when on a large scale. For individual businesses attempting to compete by building…
Discovering What Legal Search Results Reign Supreme in 2019
When I talk to other SEOs about “what people are clicking on nowadays,” I find every train of thought supporting the results with their own respective reason: “It is Google…
The “Near Me” Trend and Dropping of Geo Modifiers in 2019
Behold, the “near me” search trend. You’ve probably seen examples of a “near me” inquiry pop up as a suggested search while typing in your own query into Google. Whether…
The Pros and Cons of Purchasing Leads in 2019
Many companies have a love-hate relationship with lead companies. It’s true that in any industry you can think of, you’ll find companies claiming to be able to sell qualified, “hot,”…
Why Different Content Formats Matter in 2019
It’s 2019 and we’re wondering what’s going to change in how we consume content. Will blogs continue trending? Does anyone even follow blogs anymore? These are things that we have…
Legal Organic Search Results Compositions – 2019 Edition
About a year ago, we spent a good amount of time seeing what different search results looked like in cities across the country for distinct practice areas. Excluding Adwords (almost…
The Continued Importance of Reviews in 2019
Review generation becomes increasingly important with each year that goes by. Not long ago, we wrote an article on the subject titled “Are People Reading Reviews Before Contacting Lawyers?” This…