5 Approaches to Creating Content That Results in Explosive Quality Traffic
When we created “10 Types of Content You Could Execute Right Now”, we went over the different forms of content that exist on every legal website. As a quick recap,…
10 Tough SEO Questions
Whether you’re planning on grilling a new SEO consultant or agency, you need to hold fire under your current SEOs, or you’re currently an SEO getting a feel for questions…
The Ultimate List of Law Firm Directories For 2021
Law firm directories come and go, but as of 2021 (March 10th, to be exact), there are over 130 that your firm can be featured on. Roughly half have a…
Why is Your Competition Outranking You? It’s Not as Complicated as You May Think.
I learned most of my SEO (and nearly all of my link-building) by looking thoroughly at what websites were on top for competitive keywords. When you analyze what websites do…
SEO and Transparency: 10 Ways Digital Marketing Progress Can Easily Be Tracked
Even in 2021, I’m still seeing SEOs keep their tricks and techniques hidden from those not willing to pay for the information. I’ve been participating in the SEO world for…
Proactive Online Reputation Management and How it Protects Your Brand
Many businesses find themselves in a situation where they have to deal with negative reviews after they are already placed on their website. In the following podcast and transcriptions, you…
12 Technical SEO Tasks to Give Your IT and Marketing Team
Many aspects of digital marketing and advertising change periodically as a result of emerging channels and shifts in consumer behavior. For instance, many are now anticipating that Apple is on…
Changes in Search Behavior and Results in 2021
At the start of every year, we find that it’s important to evaluate how people are currently—and how they anticipate—searching for professional services. In the digital space, what worked one…
How Law Firms Will Win in 2021
I could open up talking about the obstacles of 2020 (there have been plenty), but the amount of opportunities available in the digital marketing space for lawyers have been innumerable,…
Why Pay to Be in a List of Results Within a List of Results?
When an SEO campaign is working well, it’s hard to submit to the idea of paying for other positioning, especially in organic results. PPC and SEO campaigns go hand-in-hand—ad results…