Your Competitor Is Not the Firm on the Next Billboard
In a now-removed thread on r/tampa, a woman explained that her mother had been riding as a passenger on a motorcycle, stopped at a light
In a now-removed thread on r/tampa, a woman explained that her mother had been riding as a passenger on a motorcycle, stopped at a light
Annually, we survey general consumers about their perception of Google, asking the same four questions the same way so we can watch sentiment move rather
Two-Thirds of Consumers Can’t Name a Personal Injury Firm. Most of the Rest Named the Same One. Personal injury law is one of the
I’ve been doing this for fifteen years, so trust me when I say: somewhere out there, a firm’s entire CRM is a shoebox full of
After the March 2026 core update annihilated another round of blog content, one truth became crystal clear: Google is constantly raising the bar and doubling
On May 15, 2026, Google published official documentation explicitly rejecting GEO and AEO as separate disciplines from SEO. Here’s what that means for your marketing budget and what you should actually be paying for.
Small law firms face a marketing challenge that most agencies are ill-equipped to address. The strategies pitched to solo practitioners and small practices are almost
It’s like a wolf in sheep’s clothing. Search engines and LLMs look human—interactive, conversational, relatable—but underneath, it’s still just ones and zeros. The way they’re
I keep thinking about those Matthew McConaughey Salesforce commercials where he says “data is the new gold.” It’s hilarious, but it’s also exactly the case.
For years, I’ve watched law firms retrofit AI onto workflows built for another era. The core problem? Traditional automation relied entirely on keywords and search
AI-driven search isn’t a question of if, but a question of when. The shift toward LLMs as a primary discovery channel is already underway, and
We’ve been publishing our “How Law Firms Will Win” analysis for six years now, and there’s a reason we keep coming back to it. Accuracy