What Is the Preferred Google SERP for Your Law Firm?
In order to prepare for the best marketing campaign for your firm, we need to reflect on how much consumer behavior has changed in the past year and a half…
How Often Do Law Firms with a Great Online Presence Create Content?
If you have a rolling plan for growing your practice through digital marketing, you likely have some regimen for ongoing content. For decades, blogging has been the cornerstone of an…
Why Customer Reviews Rose in Popularity in 2021
It’s been a little more than a year since we looked at the huge surge in the importance of positive reviews back in March and April of 2020. Since then,…
Positioning of Legal Directories in 2021
Positioning of Top Legal Directories in 2021 The battle between Justia and FindLaw rages every year. So far in 2021, FindLaw is the successor, with roughly 29.63% of the first…
Understanding the Growing Popularity of Google’s Local Service Ads
Even if the process for Local Service Ad approval seems to change every week, the positive impact it’s having for law firms has been nothing short of tremendous. Ever since…
5 Approaches to Creating Content That Results in Explosive Quality Traffic
When we created “10 Types of Content You Could Execute Right Now”, we went over the different forms of content that exist on every legal website. As a quick recap,…
10 Tough SEO Questions
Whether you’re planning on grilling a new SEO consultant or agency, you need to hold fire under your current SEOs, or you’re currently an SEO getting a feel for questions…
The Ultimate List of Law Firm Directories For 2021
Law firm directories come and go, but as of 2021 (March 10th, to be exact), there are over 130 that your firm can be featured on. Roughly half have a…
Why is Your Competition Outranking You? It’s Not as Complicated as You May Think.
I learned most of my SEO (and nearly all of my link-building) by looking thoroughly at what websites were on top for competitive keywords. When you analyze what websites do…
SEO and Transparency: 10 Ways Digital Marketing Progress Can Easily Be Tracked
Even in 2021, I’m still seeing SEOs keep their tricks and techniques hidden from those not willing to pay for the information. I’ve been participating in the SEO world for…