Your Routine Monthly Scope of Work May Not Be Enough
Most SEO companies (especially the larger ones) will go about their marketing campaign with you in a very systematic way, consisting most likely of a concrete regimen of links, blogs,…
Dude, Where’s My Website?
This is a topic I figured I’d write about, considering it arises with current and potential clients often. Most people know that they have a website, and they bought the…
How to Make an Impressive Testimonial Video
After you and your client have a great experience together, it’s commonplace to ask them for a review. Whether it’s on Yelp, Facebook, or Google Plus, a review can be…
3 Mistakes SEO Agencies Are Still Making
A part of my job is creating or assisting in dozens of SEO site audits every month. I like to be personally involved in the process. Letting employees handle every…
8 Questions Law Firms Should Ask Their SEO Agencies
The landscape of legal marketing has steadily become more treacherous each year. Lawyers face ballooning budgets along with competition from other lawyers in their field. The budget for legal advertising…
Why Attend a Digital Marketing Conference?
Chase and I will be departing for Las Vegas on April 20th. We’ll be heading towards Avvo’s Lawyernomics conference – it’ll be the third time I’ve attended. While a lot…
Is It a Real or Spam Marketing Services Email?
When I worked in-house for law firms for years as a Director of Marketing, I got solicited by hundreds if not thousands of marketers via phone and email. If I…
When Your Website Doesn’t Rank #1 For Your Brand Name
Just the blog title alone makes me cringe – obviously, your brand or business name is paramount to your core online presence. Your website is the most important part of…
How Long Will The Effects Of SEO Last After It’s Stopped?
I have some compiled data on the matter not so much from clients we part ways with (we tend to remove them from our ranking software to make way for…
The Art and Timing of Asking for Reviews
As we’ve discussed, it’s hard to get reviews for a law firm naturally unless they’re probably negative. People just resolve their issues and move on with their lives, but with…
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