When Private Equity Comes Knocking: What Law Firms Need to Know About the M&A Wave in Legal Marketing
KPMG won approval from Arizona’s Supreme Court in February of 2025 to launch a law firm in Arizona, making it the first of the Big Four accounting firms to be able to practice law in the United States. While the barriers between industries continue to blur, there’s another convergence happening that’s getting less attention: private […]
Steak and Eggs and Mashed Potatoes: The Transitive Fallacy and How it Impacts Your Marketing Approaches
If you’ve been in the marketing world long enough, you’ve likely encountered the “if A works with B, and B works with C, then A must work with C” assumption. For example, “SEO works for almost all attorneys, and some attorneys are mergers and acquisitions attorneys, then SEO should work for most M and A […]
How to Leverage AI Where It Matters Most in Your Workflow
Are you getting sick of hearing about AI at every business-development-related keynote in existence, or are you more sick of just hearing people talk about the same things within the AI space? I know for a fact that, for the past two years, the hubbub has mostly been around content, which is not particularly shocking […]
5 Essential Mindsets for SEO Success in 2025
With effective SEOs always straddling the line between art and science, technical skills alone will not guarantee success. I’ve seen that the true differentiators really lie in your mindset—how you approach challenges, perceive competition, and drive results despite constant algorithm changes and industry shifts. Drawing from 15 years of SEO experience and 13 in the […]
The Reality of AI’s Impact on Search: Consumer Perceptions in 2025
Everyone’s talking about AI revolutionizing search, but what do consumers actually think? Our recent survey of 157 people reveals a fascinating gap between current perceptions and future expectations. While AI continues to dominate tech headlines, the reality of its impact on search may not be unfolding as predicted. The data suggests that while consumers acknowledge […]
Google in 2025: Trust, Reviews, and the Evolving Consumer Paradox
Our latest survey of 157 consumers reveals a fascinating paradox in how people view Google in 2025. While trust in certain aspects of Google’s services has declined, its dominance in search and reviews remains largely unchallenged. This creates a complex relationship where consumers rely heavily on Google despite concerns about result manipulation, paid rankings, and […]
Providing Marketing Transparency When Concepts Are Esoteric
At Market My Market, we work hard to encapsulate our Core Values every day. Nevertheless, in the agency world, there’s a general aversion to one of the values we strive to own consistently: Be Honest and Transparent. I don’t want to insinuate there are digital marketers adept at stretching the truth or outright lying, but […]
EP 279 – Colleen Joyce – From the Ground Up: Building a Legal Powerhouse
Colleen Joyce is the CEO of Lawyer.com. Colleen spent the last decade building Lawyer.com alongside an amazing team. Throughout the way, she has learned new skills that range from management to online best practice marketing. She has hosted Marketing CLE courses for Lawyers, helped launch new products, and was part of the team that bought […]
EP 280 – Jon Lassiter – Scaling Success: How Fractional Leadership Drives Growth
Jon Lassiter is the President of Lassiter Management Partners. With over two decades of hands-on experience working alongside CEOs, Jon has shaped the future of numerous companies. As the Founder and Fractional COO at Lassiter Management Partners, he serves as a trusted advisor providing strategic guidance and invaluable insights, empowering business owners to make informed decisions […]
EP 281 – Ron Latz – Legal Marketing Secrets: From Grassroots to Google Ads
Ron Latz is the Founder of LegalFenix. During his 14-year career in legal marketing, Ron has worked for the country’s biggest legal marketing agency, helped rebuild a boutique legal marketing agency, sold marketing to law firms, and invested in marketing on behalf of law firms. LegalFenix is a consulting and fractional CMO firm exclusively helping law […]
EP 282 – Ivy Grey – Writing with Impact: Legal Writing, AI, and the Human Touch
Ivy Grey is the Chief Strategy & Growth Officer for WordRake. Ivy leads the company’s internal and external strategic growth initiatives. She is responsible for business strategy, process improvement, competitive analysis, legal products, and marketing, and serves as the SME for legal writing and the legal profession. WordRake is the instant, secure editing tool that provides […]
EP 283 – Jessica Lackey – Lessons from Corporate and Small Business Consulting
Jessica Lackey is the Founder and CEO of Jessica Lackey Consulting. Jessica is an ex-corporate warrior turned deep business and operations strategist. She was trained as a business consultant, strategist, and operator in places like Harvard Business School, McKinsey Consulting, and Nike. She brings that expertise in business strategy, combined with a human-centered perspective, to […]
