Law Firm Content in 2026: Expertise Over Volume
After the March 2026 core update annihilated another round of blog content, one truth became crystal clear: Google is constantly raising the bar and doubling
After the March 2026 core update annihilated another round of blog content, one truth became crystal clear: Google is constantly raising the bar and doubling
On May 15, 2026, Google published official documentation explicitly rejecting GEO and AEO as separate disciplines from SEO. Here’s what that means for your marketing budget and what you should actually be paying for.
It’s like a wolf in sheep’s clothing. Search engines and LLMs look human—interactive, conversational, relatable—but underneath, it’s still just ones and zeros. The way they’re
I keep thinking about those Matthew McConaughey Salesforce commercials where he says “data is the new gold.” It’s hilarious, but it’s also exactly the case.
For years, I’ve watched law firms retrofit AI onto workflows built for another era. The core problem? Traditional automation relied entirely on keywords and search
AI-driven search isn’t a question of if, but a question of when. The shift toward LLMs as a primary discovery channel is already underway, and
We’ve been publishing our “How Law Firms Will Win” analysis for six years now, and there’s a reason we keep coming back to it. Accuracy
Most marketing agencies treat CallRail as nothing more than a glorified phone number tracker, missing the sophisticated intelligence capabilities that can revolutionize client results and
Marketing attribution has evolved into one of the most critical yet misunderstood aspects of professional service marketing. While CallRail‘s explanation of their attribution models provides
Are you getting sick of hearing about AI at every business-development-related keynote in existence, or are you more sick of just hearing people talk about
KPMG won approval from Arizona’s Supreme Court in February of 2025 to launch a law firm in Arizona, making it the first of the Big
If you’ve been in the marketing world long enough, you’ve likely encountered the “if A works with B, and B works with C, then A