Firmly Understand Traffic, Engagement, and Leads
The basis of a great content strategy should have these goals: Getting your website in front of search queries that produce qualified traffic (such as traffic that has to potential…
Is There Still a COVID-19 Slump for Lawyers?
It’s hard to believe it’s been a full 6 months since we’ve been in the midst of COVID-19 really getting into gear. The effects have affected many industries in their…
Does Each Page of Content Potentially Rank for Hundreds of Keywords?
When we write content, especially pages, we normally have a focus keyword and a focused goal in mind – “I’m writing this article because I want to get these types…
Law Firm Link Building: Should Law Firms Engage in Paid Links to Ensure Their SEO Works?
Backlinks always seem to be the missing piece of the puzzle for law firms in regard to an effective SEO campaign. If you want a quick guide on how backlinks…
How Reviews Strengthen Google Screened Local Service Ads
With many law firms having their Local Service Ads approval process underway (mostly waiting for the background check to come through – an arguably meaningless process considering regulatory efforts…
Google Screened Local Service Ads Expands Into More Practice Areas and Cities
Google Local Service Ads for Lawyers When we didn’t think the state of search could change any more in 2020, we are officially seeing the widespread roll-out of Google Screened/Guaranteed…
10 Types of Content You Could Execute Right Now
A solid content strategy is the reason for most underlying success when building up your presence online. We can recognize the following convention architecture for most websites, in this case…
Market My Market’s Newest Legal Guide Has Just Dropped
I’m excited to share a guide I’ve been working on little by little for the past 6 months. Besides COVID-19, there have been tremendous updates to how people search for…
Blogging for Law Firms: Taking Your Law Firm’s Blogging Seriously
Do you still blog with the sole purpose of “making Google happy”? I sure hope not. Blogging gets neglected on websites with and without agencies. I think it’s disappointing to…
10 Reasons Your On-Page Content Isn’t Working
In our previous article about why your proactive link building may not be working, we uncovered 10 reasons you might not be taking the best approach. Spending time and money…