The Surge in the Importance of Positive Reviews During COVID-19
We normally do our “Importance of Reviews” analysis every 6 months (with the last one in March 2020), but in light of COVID-19 and consumer behavior changing so rapidly, we…
Automating Your SEO in 2020
With additional free time the past 2 months, there has been time to start new projects in anticipation of “The New Normal”, as well as finish projects that have been…
Market My Market’s Beginner’s Guide to SEO in 2020
For anyone looking to finally get a grasp on the foundation of SEO, I recommend the follow series to either read or listen to (podcast link and podcast transcriptions attached). …
What are the Benefits of Building Profiles on Legal Directories?
When I worked in-house as a Director of Marketing for law firms in my previous life, the majority of sales calls were selling spots on directories (so about 800 out…
Using Mechanical Turk to Make Calculated Marketing and Website Improvements and Decisions
If you have ever read any of our blogs in the past, there’s roughly a 50% chance that it has a survey that we conducted, and we use Mechanical Turk…
Facebook More Popular Than Radio (as an Untrustworthy Form of Legal Advertising)
When we think about legal advertising and the forms that are the most intrusive, annoying, frustrating …. well you get it, you probably thought mostly like me. TV, RADIO, BILLBOARDS.…
Gauging Intent Across Marketing Channels During COVID-19 (and any future crisis)
COVID-19 has impacted nearly every industry in its own unique and disheartening way. The virus’s immediate impact is magnified by shelter-in-place and stay-at-home orders that affect businesses differently depending on…
Are Social Media Ads The Way to Go at a Time Of Social Distancing?
Welcome to a world where crisis meets opportunity coming from the sage advice of so many marketers that seem to have been here before. But before I get off to…
Is Google Ads an Opportunity for Law Firms During a Crisis?
At a time like this, it is tough to look at anything with marketing being considered an opportunity. It is common for many law firms and businesses alike to cut…
The Ultimate List of Directories for Your Law Firm
Legal directories come and go, but as of 2020 (March 18th, to be exact), there are over 130 that your firm can be featured on. Roughly half have a nominal…