Market My Market’s Advanced Analysis: November 2022

Recently, one of our client’s websites saw a 29% decrease in organic traffic compared to the previous period. After looking into the decrease further during our advanced analysis process, we discovered the decrease in traffic was associated with a blog on the site that had gained a featured snippet in search results in the last […]

Market My Market’s Advanced Analysis: January 2023

Recently, during our monthly reporting process, we noted that one client’s campaign experienced a drop in Google Ad conversions compared to the previous period and year-over-year (YoY). The drop in conversions was fairly substantial, with the month-over-month (MoM) drop being over 30% and the YoY drop being over 20%.  While this seemed slightly alarming at […]

Market My Market’s Advanced Analysis: February 2023

Recently, we noted that one of our clients experienced a 29% decrease in organic traffic and a 28% decrease in first-time calls compared to the previous period. The client recently rebranded, which included a change in domain name, company name, phone number, address, images, and content across the site. As these are pretty significant changes, […]

Market My Market’s Advanced Analysis: April 2023

Recently, we noticed that our client’s Google Business Profile had experienced a 31% decrease in calls compared to the previous month. After taking a deeper dive into the data, we found that the dip was associated with a large decrease in branded traffic to the profile, meaning fewer people had searched for their firm name […]