Recently, we noted that one of our clients experienced a 29% decrease in organic traffic and a 28% decrease in first-time calls compared to the previous period. The client recently rebranded, which included a change in domain name, company name, phone number, address, images, and content across the site. As these are pretty significant changes, it is normal to see decreases in keyword rankings, traffic, and conversions in the months following the rebranding.
Despite these significant changes, the client’s keyword rankings are in very strong positions, with a few keywords seeing decreases. The following month resulted in a 16% increase in organic traffic and a 600% increase in form submissions compared to the previous period.