EP 102 – Chase Williams and Ryan Klein – Insight on Podcasting and Discussing 100 Episodes and Beyond
Podcast co-hosts, Chase and Ryan, are back for a special episode to discuss the first 100 episodes of the Legal Mastermind Podcast and how they got to this point. If you have any questions, please reach out to chase@marketmymarket.com or ryan@marketmymarket.com. On This Episode, We Discuss … • Establishing Your Why of the Podcast• […]
EP 92 – Eric Bersano – Is Mass Torts Right for You and Your Firm?
Eric Bersano is the Vice President of Business Development at Market My Market. Eric has been in the legal marketing industry for quite some time and focused specifically on mass torts for the past 10 years. If you would like to reach out to Eric with any additional questions, please email him at eric@marketmymarket.com […]
EP 90 – Joey Coleman – Never Lose a Client Again – The Distinction Between Customer Experience and Customer Service
Joey Coleman is a former criminal defense attorney and author of “Never Lose Another Customer Again: Turn Any Sale into a Lifelong Loyalty in 100 Days”. Joey has since been helping organizations retain their customers and is now a full-time speaker, writer, and consultant on customer experience. To learn more about Joey and his […]
Updating Your Online Reputation Management Strategy in 2021
The new year is the perfect time to take stock and set goals for the year ahead. You may have plans to improve your health, exercise more frequently, or finally take that trip to Hawaii you’ve been dreaming about forever. But resolutions aren’t just for individuals looking to achieve their personal goals. Business owners can […]
EP 83 – Lauren Osborne – Utilizing SEO to Build Up Website Authority and Content
Lauren Osborne is the Business Development Officer at TLD Law and has been with the company for about 2 years now. TLD Law is a full-service firm that will be celebrating its 60th year in business in 2021. Lauren works with the partners individually to develop their specific practice areas. If you are interested […]
7 Questions Law Firms Commonly Have About Their Content Marketing Strategy
After doing a recent podcast with a couple great legal marketing minds in the industry (check it out here), I realized there are still a handful of pressing questions that can be answered about content marketing, even after our guide and all of the blogs we’ve put out over the past several months. Below are […]
EP 77 – Michael Bond – Embracing Social Media and Gauging Your Share of Media Across the Internet
Michael Bond is the Senior Media Director at Blattel Communications. Michael has been involved in legal marketing now for 15+ years. He has held several in-house positions in New Jersey as well as California and transitioned to Blattel Communications about 10 years ago. Blattel Communications meshed well with what Michael loves in life, which […]
Firmly Understand Traffic, Engagement, and Leads
The basis of a great content strategy should have these goals: Getting your website in front of search queries that produce qualified traffic (such as traffic that has to potential to turn into leads). Positioning the law firm as an authority on their respective topics, engaging and educating visitors to the website, and establishing the […]
Is There Still a COVID-19 Slump for Lawyers?
It’s hard to believe it’s been a full 6 months since we’ve been in the midst of COVID-19 really getting into gear. The effects have affected many industries in their own unique ways. Live music, one of my favorite ways to occupy free time, is going to be reeling for what seems like an eternity. […]
Does Each Page of Content Potentially Rank for Hundreds of Keywords?
When we write content, especially pages, we normally have a focus keyword and a focused goal in mind – “I’m writing this article because I want to get these types of clients/cases.” When we inform our audience about when courts will be opening again to hear their X civil case, are we not only informing […]
Could Removing Outdated Content Give Your SEO a Boost?
As more users spent longer hours searching online, Google rolled out its latest core algorithm update amidst the novel COVID-19 crisis. Aligning with the ever-increasing emphasis on fresh, high-quality content to meet E-A-T (expertise, authoritativeness, or trustworthiness) standards, Google released a statement explaining the update ensures that content delivered in search results is both authoritative […]