Digital Tracking and Why It’s the First Step to Success
One of the keys to building up a solid customer base is to not only understand what they’re buying but also to know how they make their buying decisions. That’s…
Ranking for “Near Me” Searches in 2019 and Beyond
Near me searches differ from local searches in that “near me” is used specifically within the search query – “lawyer near me”, “find a florist near me”, “what’s the nearest…
What is Structured Data Markup and Why is it Important?
Structured data markup is commonly referred to as structured data, which is code that’s placed on a site to tell search engines more information about your website. This code is…
The Ultimate List of Directories for Your Law Firm
Legal directories come and go, but as of 2019, there are over 125 that your firm can be featured on. Roughly half have a nominal fee and the other half…
Protecting Your Law Firm’s Brand to Ensure Your Word of Mouth Keeps on Coming
Developing our Legal Mastermind Podcast (launching soon) has been truly eye-opening. It’s been a while since I’ve been out of an in-house Director of Marketing position, past the years of…
How Review Generation is Trending the Rest of 2019
As we’re slowly approaching 2020, it’s always good to avoid putting loads of time and energy into a specific initiative, like review generation, if the trend isn’t moving in a…
The Must-Have Elements of a Location Page
Location pages are crucial for driving traffic to your business. Whether you own a restaurant or hair salon, most people who find you will use a local search term such…
How to Do Structured Data Mockup for SEO
How to Do Structured Data For SEO Schema mockups involve adding code to your website to help search engines identify what your content is about. The code helps the search…
To Remove or Improve Outdated Content in 2019?
Google’s on a mission to catalog all the world’s information and present users with the most useful answers to their most burning questions. Google is rewarding websites that take content…
How People Evaluate Text Content Online
Content in the form of text, and in turn comprising blogs, pages, and articles, is the standard architecture of the vast majority of websites on the internet. Content is now…