Should Law Firms Engage in Paid Links to Ensure Their SEO Works?
Backlinks always seem to be the missing piece of the puzzle for law firms in regard to an effective SEO campaign. If you want a quick guide on how backlinks…
How Reviews Strengthen Google Screened Local Service Ads
With many law firms having their Local Service Ads approval process underway (mostly waiting for the background check to come through – an arguably meaningless process considering regulatory efforts…
Google Screened Local Service Ads Expands Into More Practice Areas and Cities
Google Local Service Ads for Lawyers When we didn’t think the state of search could change any more in 2020, we are officially seeing the widespread roll-out of Google Screened/Guaranteed…
Could Removing Outdated Content Give Your SEO a Boost?
As more users spent longer hours searching online, Google rolled out its latest core algorithm update amidst the novel COVID-19 crisis. Aligning with the ever-increasing emphasis on fresh, high-quality content…
Market My Market’s Newest Legal Guide Has Just Dropped
I’m excited to share a guide I’ve been working on little by little for the past 6 months. Besides COVID-19, there have been tremendous updates to how people search for…
Why Websites are Failing to Build Rankings Even Though They’re Actively Link Building
Link building, one of the most misunderstood and elusive aspects of ongoing SEO, has no easy route to be effective. Though there are plenty of resources out there that talk…
Automating Your SEO in 2020
With additional free time the past 2 months, there has been time to start new projects in anticipation of “The New Normal”, as well as finish projects that have been…
What are the Benefits of Building Profiles on Legal Directories?
When I worked in-house as a Director of Marketing for law firms in my previous life, the majority of sales calls were selling spots on directories (so about 800 out…
Using Mechanical Turk to Make Calculated Marketing and Website Improvements and Decisions
If you have ever read any of our blogs in the past, there’s roughly a 50% chance that it has a survey that we conducted, and we use Mechanical Turk…
Facebook More Popular Than Radio (as an Untrustworthy Form of Legal Advertising)
When we think about legal advertising and the forms that are the most intrusive, annoying, frustrating …. well you get it, you probably thought mostly like me. TV, RADIO, BILLBOARDS.…