Automating Your SEO in 2020
With additional free time the past 2 months, there has been time to start new projects in anticipation of “The New Normal”, as well as finish projects that have been…
What are the Benefits of Building Profiles on Legal Directories?
When I worked in-house as a Director of Marketing for law firms in my previous life, the majority of sales calls were selling spots on directories (so about 800 out…
Using Mechanical Turk to Make Calculated Marketing and Website Improvements and Decisions
If you have ever read any of our blogs in the past, there’s roughly a 50% chance that it has a survey that we conducted, and we use Mechanical Turk…
Facebook More Popular Than Radio (as an Untrustworthy Form of Legal Advertising)
When we think about legal advertising and the forms that are the most intrusive, annoying, frustrating …. well you get it, you probably thought mostly like me. TV, RADIO, BILLBOARDS.…
All the Information We’ve Compiled on Marketing During Covid-19
At Market My Market, we know that small business owners have been going through a tough time lately, and we’ve been writing a lot about how your business can stay…
Gauging Intent Across Marketing Channels During COVID-19 (and any future crisis)
COVID-19 has impacted nearly every industry in its own unique and disheartening way. The virus’s immediate impact is magnified by shelter-in-place and stay-at-home orders that affect businesses differently depending on…
The Ultimate List of Directories for Your Law Firm
Legal directories come and go, but as of 2020 (March 18th, to be exact), there are over 130 that your firm can be featured on. Roughly half have a nominal…
5 Interesting Enhancements in SERPs and How to Do Them Yourself
5 Interesting Enhancements in SERPs and How to Do Them Yourself There haven’t been too many shakeups in SERPs (Search Engine Results Pages) as far as what placements are available…
Legal Keyword Searches Stay Consistent During Social Distancing
It’s been a few weeks since we first heard news of the COVID-19 outbreak, and it’s still hard to fathom how radically our lives have changed as Stay At Home…
How Top Law Firms Approach Their Link Building Strategy
While looking for additional link building opportunities for my clients, I realized that the process itself for doing so could be information that plenty of people could find useful. After…