Legal Search Results Compositions for January 2020
I hope you’re off to a good start in 2020 and you’re ready this because you have any of the following kinds of questions or concerns: “Is my website still…
How Does Your Website’s Security Affect SEO?
If you’re creating great content for your readers, ensuring you have the right keywords, and checking your meta titles and descriptions, you probably assume you’re doing everything right when it…
How Technical is a Technical SEO Audit? And Why You Need One
You’ve probably been presented an audit for your website in the past. Perhaps even a free audit (gotta love free stuff), which was likely autogenerated completely by SEMrush with some…
Is Search Moving Even More to Mobile?
The “Mobile-Ocalyspe” is almost a distant memory in the digital marketing community, having hit its peak sometime maybe 7 years ago when SEO experts were confident that Google was going…
Google Breaks Out BERT Algorithm Update
It’s time to brace yourself for yet another Google algorithm update. BERT or Bidirectional Encoder Representations from Transformers seeks to strengthen search results for more complex queries. According to Google:…
Digital Tracking and Why It’s the First Step to Success
One of the keys to building up a solid customer base is to not only understand what they’re buying but also to know how they make their buying decisions. That’s…
Ranking for “Near Me” Searches in 2019 and Beyond
Near me searches differ from local searches in that “near me” is used specifically within the search query – “lawyer near me”, “find a florist near me”, “what’s the nearest…
What is Structured Data Markup and Why is it Important?
Structured data markup is commonly referred to as structured data, which is code that’s placed on a site to tell search engines more information about your website. This code is…
The Ultimate List of Directories for Your Law Firm
Legal directories come and go, but as of 2019, there are over 125 that your firm can be featured on. Roughly half have a nominal fee and the other half…
Protecting Your Law Firm’s Brand to Ensure Your Word of Mouth Keeps on Coming
Developing our Legal Mastermind Podcast (launching soon) has been truly eye-opening. It’s been a while since I’ve been out of an in-house Director of Marketing position, past the years of…