Too Late, Didn’t Register: Avoiding FOMO When It Comes to Brand New TLDs
There’s nothing like the marketing of new marketing opportunities: “Act Now! You’ll regret it later!” “This is a once-in-a-lifetime opportunity to be on a new directory.” “If you don’t secure your spot soon, I can guarantee your biggest competitor will.” Kind of gut-wrenching, cringy stuff, right? Fortunately, there aren’t too many instances of anything revolutionary […]
11 Reasons the Quick Wins You’d Expect from Your Google Business Profile Aren’t Happening
I remember just a few years ago still being able to get a Google My Business listing approved and receiving qualified calls as soon as the next day, even with 0-2 reviews. Times have certainly changed. While it is still possible to ramp up your GBP (now Google Business Profile, formally the GMB) to get […]
How Technology is Affecting the Self-Storage Industry
Today, self-storage is more than just a warehouse with metal cages. The multi-billion dollar industry has evolved to use cutting-edge technology that cuts costs in operations and optimizes sales. For example, some of the top tech tools that self-storage operators use include online leasing and rentals, storage apps, biometric and boothtooth locks, self-service kiosks and virtual […]
A Good, Bad, and Ugly Take from an Agency Owner Retreat
In the conference and expo world, there’s truly something for everyone. Especially in the United States, you can find like-minded individuals who are enthusiastic about everything from ventriloquism to dressing up like Abraham Lincoln during the apropos “Lin-Con.” Just like you can attend ClioCon, NTL, PILMMA, MTMP, and so many others as a lawyer, we, […]
The “AI” Play is the Death of Transparency Digital Agencies Have Been Waiting For
Google has represented the black box of SEO for over 20 years now, an amalgamation of indiscernible variables and algorithms handcrafted by the world’s best and brightest. Though Google has consistently documented and released their “best practices” for years—and SEOs have put their clever finishing touches on them to rank for competitive keywords—the tradition of […]
5 Techniques for Optimizing Your Geo Hub Content to Rank Well
We’ve now reached the third and final installment of our geo hub series, a succession of posts that have taught us the importance of geo hubs and why we create them. Check out parts one and two here and here. Now that we’ve started the process of creating geo hubs in proximity to our main […]
What Are Geo Hubs and Why Are They Great for Local SEO?
A geo hub is a dedicated section of your website to house geographical-specific information. Let’s say you have a practice in White Plains, NY, but you also have an office in the Bronx. In order for you to get first-page results in both areas, Google is going to want to see dedicated information for both […]
How Much Will You Need to Focus on Social Platforms (Like TikTok…) in 2023?
Updated 2/27/2023 Because LinkedIn has managed to go the way of Facebook in recent years, having drummed up its own version of unwarranted drama and politics, I find myself browsing it less and less (perhaps I could stand to just take a half day to clear my contacts that perpetuate the parts I don’t find […]
How Has Google Continuous Scroll Impacted Organic Traffic?
Google has been introducing updates to improve the mobile-first search experience over the last decade, including the mobile-friendly algorithm update in 2015 and mobile-first indexing in 2019. In October 2021, Google introduced continuous scrolling on mobile to match users’ browsing experience in their social feeds. Fast forward to December 2022, and Google rolled out continuous […]
How to Leverage Google Business Profile in 2023
This is a massive email I sent out over the past few weeks outlining the importance and potential (and really, the urgency) of maximizing the potential of your Google My Business, aka your Google Business Profile, as of late. We all own them, but we’ve been utilizing them wrong for a while. One of our […]
Are You Ready For “Big Legal”?
Hundreds of millions of dollars from investors are flooding into the legal space, and it’s going to land in your backyard soon. This is happening because states like Arizona are making it possible for non-attorneys to share in legal fees. According to this Stanford Law School White Paper, the authors see a benefit to both […]
10 Ways Law Firms Will Win in 2023
Every year, MMM proposes 10 trending business development and digital marketing techniques to get a leg up on the competition moving into the next year. The article for 2022 can be seen here, but the recap is as follows: Having a Strong Business-Oriented Stance for Their Law Firm: Embracing business principles and disciplines, such as […]