The Ultimate List of Directories for Your Law Firm
Legal directories come and go, but as of 2019, there are over 125 that your firm can be featured on. Roughly half have a nominal fee and the other half…
Protecting Your Law Firm’s Brand to Ensure Your Word of Mouth Keeps on Coming
Developing our Legal Mastermind Podcast (launching soon) has been truly eye-opening. It’s been a while since I’ve been out of an in-house Director of Marketing position, past the years of…
How Review Generation is Trending the Rest of 2019
As we’re slowly approaching 2020, it’s always good to avoid putting loads of time and energy into a specific initiative, like review generation, if the trend isn’t moving in a…
The Must-Have Elements of a Location Page
Location pages are crucial for driving traffic to your business. Whether you own a restaurant or hair salon, most people who find you will use a local search term such…
How to Do Structured Data Mockup for SEO
How to Do Structured Data For SEO Schema mockups involve adding code to your website to help search engines identify what your content is about. The code helps the search…
To Remove or Improve Outdated Content in 2019?
Google’s on a mission to catalog all the world’s information and present users with the most useful answers to their most burning questions. Google is rewarding websites that take content…
How People Evaluate Text Content Online
Content in the form of text, and in turn comprising blogs, pages, and articles, is the standard architecture of the vast majority of websites on the internet. Content is now…
How are SEOs Building Links to Their Websites in 2019?
Plenty of SEOs believe it is blasphemous when I half-jokingly say Content is Queen and Link Building is actually King (no slight towards the sexes, this is purely in the…
The Case for Video Content
The debate going back and forth whether or not video SEO is worth it, in my opinion, concluded when Google stopped featuring video thumbnails as search results, probably more than…
Facebook More Popular Than Radio (as an Annoying Form of Legal Advertising)
When we think about legal advertising and the forms that are the most intrusive, annoying, frustrating….well you get it, you probably thought mostly like me. TV, RADIO, BILLBOARDS. The timeless,…