Top 5 Episodes of SEO is Dead and Other Lies
Being a co-host of two podcasts isn’t as daunting as one would think. For Legal Mastermind Podcast, I leave most of the talking to the guest. SEO is Dead and…
Citations and the Quest for the Local Three-Pack
Over time, the criteria for getting on the coveted map pack for local results has evolved. We can still break down the criteria among the following factors, yet the emphasis…
The Important Role of Language in Consumer Perception of SERP Ranking
In an age of technology and instant information at one’s fingertips, it comes as no surprise that law firms are shifting their advertising focus to the online marketplace. A 2019…
Law Firm Link Building: Should Law Firms Engage in Paid Links to Ensure Their SEO Works?
Backlinks always seem to be the missing piece of the puzzle for law firms in regard to an effective SEO campaign. If you want a quick guide on how backlinks…
How Reviews Strengthen Google Screened Local Service Ads
With many law firms having their Local Service Ads approval process underway (mostly waiting for the background check to come through – an arguably meaningless process considering regulatory efforts…
Google Screened Local Service Ads Expands Into More Practice Areas and Cities
Google Local Service Ads for Lawyers Updated as of 11/8/2020 When we didn’t think the state of search could change any more in 2020, we are officially seeing the widespread…
Could Removing Outdated Content Give Your SEO a Boost?
As more users spent longer hours searching online, Google rolled out its latest core algorithm update amidst the novel COVID-19 crisis. Aligning with the ever-increasing emphasis on fresh, high-quality content…
Market My Market’s Newest Legal Guide Has Just Dropped
I’m excited to share a guide I’ve been working on little by little for the past 6 months. Besides COVID-19, there have been tremendous updates to how people search for…
Why Websites are Failing to Build Rankings Even Though They’re Actively Link Building
Link building, one of the most misunderstood and elusive aspects of ongoing SEO, has no easy route to be effective. Though there are plenty of resources out there that talk…
Automating Your SEO in 2020
With additional free time the past 2 months, there has been time to start new projects in anticipation of “The New Normal”, as well as finish projects that have been…