Why Are We Content with Duplicate Content on Our Website?
When we think about the content that goes onto our website, we consider several factors, and we take into account some basic best practices for Google. We are generally looking…
10 Ways Law Firms Will Win in 2022
In November of 2020, we released our inaugural submission of “How Law Firms Will Win in 2021.” This piece outlined ten approaches that we have seen trending for successful law…
Techniques for Building Authority, Understanding CRO and Turning Qualified Traffic into Clients
Once you’ve put together top-notch content on your site, it’s crucial to then build authority, understand CRO, and turn qualified traffic into clients. Here are a few steps that will…
Tips for Keeping Your Legal Web Copy Fresh, Clean, and Worthwhile
The legal industry is saturated with lawyers trying to put our useful and informative content. So, how do you stand out from the crowd? Keep Your Content (Diversity) Fresh Your…
Why Do SEOs Make SEO More Complicated than It Is?
I have been working in SEO professionally for over a decade. SEO is an ever-evolving field, and hardly anything that applied to SEO ten years ago is relevant today. Not…
Understanding How To Choose The Right Legal Blog Topics
Great content needs to start with great topics. If we are writing about subject matters that our typical client does not look for or care for, our content strategy will…
What Is the Preferred Google SERP for Your Law Firm?
In order to prepare for the best marketing campaign for your firm, we need to reflect on how much consumer behavior has changed in the past year and a half…
Successful Content Marketing Techniques for Your Business
A strong content strategy is the cornerstone of nearly every digital marketing campaign, especially in the legal space. Content drives qualified traffic, educates and engages your readers, and empowers your…
How Often Do Law Firms with a Great Online Presence Create Content?
If you have a rolling plan for growing your practice through digital marketing, you likely have some regimen for ongoing content. For decades, blogging has been the cornerstone of an…
Employee Spotlight: Cory Coleman
Cory Coleman began working in search engine optimization (SEO) just as many people do—by accident. “I originally went to school for a business degree, but didn’t really know what I…