SEO

10 Ways Law Firms Will Win in 2023

Every year, MMM proposes 10 trending business development and digital marketing techniques to get a leg up on the competition moving into the next year. The article for 2022 can be seen here, but the recap is as follows: Having a Strong Business-Oriented Stance for Their Law Firm: Embracing business principles and disciplines, such as […]

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How to Establish Your Company’s Core Values

No matter where your business lives in its life cycle, establishing Core Values has enormous benefits both in how you operate internally and how you provide your services externally to clients and customers.  If you’ve read some of our content, you’ll know I’ve discussed that Market My Market adopted the principles of the Entrepreneurial Operating […]

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How Transparent is Transparent?

Digital Marketing, specifically SEO, has had a reputation for being proprietary, overly technical, and off-limits to anyone on the outside for decades at this point. The veil of mystery has been pulled years ago, at least with our agency, with tracking tools such as CallRail, Google Analytics, and transparency in Chat and Texting platforms. Though […]

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The Impact of Area Codes on Consumer Decision Making

It’s amusing to think something as unassuming and innocuous as a business phone number could be the center of attention in marketing conversations almost constantly. There are entire companies dedicated to vending phone numbers, others for tracking them, and others still for managing the volume and uptime of your phone systems. All of this despite […]

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The Complete Guide to Google’s E-A-T Principle

Written by Market My Market’s content team, with contributions from Tyesha Ferron, Hannah Kernal, Katie McLoughlin, Lindsay Bennett, and Jordan Kimmel For many people, search engine optimization (SEO) is an unwieldy beast that requires some cryptic process to tame. Even just thinking about SEO can make certain people exhausted, but it is a fundamental part […]

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Content Techniques for Large-Scale Companies

When facing the demanding task of producing content at an aggressive pace—in some cases adding as many as 15-20 pages and blogs to your website a month—there are two elements you may begin to consider: The ‘end goal’ for your page strategy: After all, there must be a finite number of pages that can be […]

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How to Develop an Effective Content Plan for the Blogs and Pages on Your Firm’s Site

Written by Market My Market’s content team, with contributions from McKenzie Fox, Ryan Klein, Tyesha Ferron, and Lindsay Bennett With over three billion searches every day, Google is the number one search engine in the world. Sistrix, a search engine optimization platform that studied over 80 million keywords and billions of search results to understand […]

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What Is Most Important, Right Now?

If you’ve been reading some of the content I put together over the past couple of years, you’ll know that Market My Market has fully embraced EOS (the Entrepreneurial Operating System). EOS has been a great platform for creating goals, ownership on every level, and clarifying our vision (to an extent). You can learn more […]

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6 Benefits of High-Quality Content Marketing

Written by Market My Market’s content team, with contributions from Brandi Bellingham, Kelly Quintana, Kianny Jimenez, Ryan Klein, and Isabel Skormin Keeping your brand at the forefront of your audience’s mind is key to maintaining strong client relationships. With that being said, upholding brand awareness is a constant struggle, especially in our fast-paced digital world. […]

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How to Write an Effective Call-to-Action for Your Legal Content

Written by Market My Market’s content team, with contributions from Jordan Kimmel, Tyesha Ferron, Ryan Klein, and McKenzie Fox Content marketing is a critical element of your brand’s marketing plan because it improves your conversions and allows you to connect with and inform your leads and customers directly. However, writing online content is a tricky […]

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Positioning of Legal Directories in 2022

Positioning of Top Legal Directories in 2022 The battle between Justia and FindLaw rages every year, with SuperLawyers and now Expertise throwing their hat in here and there. So far in 2022, Justia is the successor, with roughly 31.67% of the first position searches we conducted in May 0f 2022.  The last time they were […]

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Why Are We Content with Duplicate Content on Our Website?

When we think about the content that goes onto our website, we consider several factors, and we take into account some basic best practices for Google. We are generally looking at the following factors: Content that is engaging, informative, accessible, and does not alienate any portion of our target audience Educational content that positions us […]

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