After receiving a Bachelor’s degree in business management from Cal Poly Humboldt State University, Melissa Pallares began looking for career opportunities. Yet, it didn’t take long for her to realize that business management wasn’t her niche; That’s when she turned her focus to marketing roles. “Marketing was an area I was always interested in and wanted to gain more experience and knowledge in.”
Soon after, Melissa began working on search engine optimization (SEO) for a law firm in Southern California. In that role, Melissa worked on Google My Business listings and later moved into more in-depth optimization work with website pages and posts. “After that, I started working on web development and off-page optimizations. The role really gave me a great understanding of SEO.”
While Melissa enjoyed her time at the law firm, a change in leadership found her looking for new opportunities within the SEO industry. In her job search, Melissa came across Market My Market and was excited to apply. Since joining the team almost a year ago, Melissa has learned more about SEO and the technical aspects of digital marketing. “When I first started, I learned how to conduct SEO site audits and on-page optimization,” she said.
Now, Melissa has moved into doing technical SEO such as link building, building backlinks, site speed optimization, etc. “I enjoy doing technical SEO work because that is what will help our clients site rank on the first page of search results. Technical SEO is an important skill to have in order to help a site rank high on search engines,” she said.
As Melissa continues her journey at Market My Market, she said she hopes to continue to strengthen her skills and learn more about SEO. “There’s always something new to learn in SEO, and the SEO team is always bouncing new ideas off of each other in our weekly meetings.”
Getting together with her team and everyone else in the company is one of Melissa’s favorite parts of the job. “Since we live all over the country, it’s easy for us to not interact with anyone outside of our respective teams. But, with biweekly meetings and “Lunch and Learns,” we get to learn what our interests are and what we accomplished,” she said. “I love when we all get together virtually. Even though we’re spread out across the country, I feel like I’m still part of a team.”