Rebecca Beyer’s path to SEO wound through art studios, wedding florals, and a cold email she sent to a UX firm because she simply had to know more. That curiosity has never left her. Now an SEO Specialist at Market My Market, she brings a designer’s eye and an analyst’s brain to every page she touches, building the kind of systems and strategies that make a real difference at scale.
Whether she’s exploring new technologies, refining strategies, or testing ideas, Rebecca approaches SEO with the same mindset that has guided her throughout her career: stay curious, keep learning, and never stop creating.
What’s Your Background?
Creativity has always been the thread through everything I do. Growing up, I was constantly making things, painting, using oil pastels, charcoal, and doing graphic design. I built a website for my portfolio back in high school and started taking commissions, doing mostly hyper-realistic charcoal portraits, and worked as a seasonal florist in the wedding industry for a while. I genuinely loved all of it.
I went to a college prep school with a heavy STEM focus, so I knew early on I wanted something that used both sides of my brain. That led me to marketing. I actually reached out to a Marketing Firm that had a great UXUI portfolio because I was fascinated by what they did and asked if they’d show me the ropes. They appreciated the boldness and brought me on. From there, I moved into client work, then branding, then SEO, and eventually ended up doing SEO full-time.
Is There Any Part of Your Artistic Skills that Bleeds Into Your SEO Work?
More than people expect. SEO looks analytical on the surface, but the strategy behind it is genuinely creative; you’re solving problems that don’t have a single right answer. And a lot of what actually moves the needle comes down to content: how a page is structured, how copy flows, what hierarchy draws the eye. Having a design and art background means I see that stuff instinctively. I’m not just optimizing for a crawler, I’m thinking about how a real person experiences the page.
What’s Been the Most Rewarding and Challenging Part of Your Role as an SEO Specialist so Far?
Recently, the most rewarding part has been building systems that scale and refining our tools and workflows to the point where they produce better outputs faster. Watching modern AI handle tasks that used to take hours is genuinely exciting, and knowing I had a hand in designing those pipelines makes it feel meaningful beyond the day-to-day work.
The biggest challenge is a good one to have; we’re growing fast, and making sure that growth never comes at the expense of client results keeps me sharp. It forces me to keep refining my process, prioritize strategically, and always be asking how we can do more with less time.
Is There Anything That’s Surprised You about MMM or Your Role?
When I started, I was excited to see how much solid documentation and standardized processes there were, but as time went on, I realized the depth of the internal tooling was the real star of the show. The systems MMM has built go well beyond what I’d seen anywhere else, and I think that’s a real differentiator. It’s changed how I think about what’s possible in this kind of work.
What’s a Misconception about SEO You Find Yourself Explaining All the Time?
Right now, the biggest misconception is that AI is going to kill SEO. I hear that every day, and I firmly disagree. Yes, AI is changing SEO, but good SEO will never be dead. Google confirmed this recently and said, “prioritize effective SEO strategies over AEO and GEO hacks,” which will hopefully cut down on some of these misconceptions. In that same article, Google said genuine, human, personal content will rank better no matter what you do, and that they want to push quality, authoritative content, and that’s not AI fluff.
What Do You Like to Do When You’re Not Working?
I love creating and being outdoors. I’ve always lived near water, so I grew up water skiing and wake surfing, but snow skiing is my real passion. My family has always been big skiers and snowboarders; we spent every Christmas break heading to the mountains. There’s nothing quite like listening to Free Bird and ripping down a slope. I actually joined my college ski team senior year, which was pretty cool. Living near the ocean now makes ski trips a little harder to come by, so these days I spend most of my free time at the gym or taking my paddleboard out to see the wild horses off the coast.
What Advice Would You Give Your Younger Self or Someone Just Starting Out in SEO?
There’s a lot of noise out there, and everyone thinks they have all the answers, but the best advice I’ve gotten so far regarding SEO has been from my manager here, Robert, and he said, “test everything.” SEO changes so quickly, and no one in conferences or on LinkedIn pages is going to give you their magic formula. So, the only truth you’ll find is in the results.
For myself, I would say that this field in particular rewards curiosity more than credentials. So, stay genuinely interested in search and how it’s evolving. With that, you’ll always stay ahead.