Case Results
Feller Wendt saw a 28% surge in organic traffic, a 91% spike in first-time calls, a 31% rise in first-time form submissions regarding legal matters, and a 35% boost in calls through their Google Business Profile.
Results & Metrics
*Data reflects August 2023 compared against August 2022*
Through a comprehensive SEO strategy, Feller Wendt has seen great increases in organic traffic, first-time calls, first-time form submissions with legal intent, and Google Business Profile calls.
28%
Increase in organic traffic
91%
Increase in first-time calls
31%
Increase in first-time forms with legal intent
35%
Increase in Google Business Profile calls
Setting Goals
Setting Goals
Maintain current rankings but also expand truck accident rankings for all 3 states
Optimize visibility and coverage for all Google Business Profile locations
Conduct research to discover additional office locations in order to enhance the firm’s presence and reach
Increase the number of 5-star reviews on Google listings and elevate the overall average rating of Google reviews
Creating a Strategy
SEO & link-building, local optimization, review curation, ad-campaign optimization
Creating a Strategy
SEO & link-building, local optimization, review curation, ad-campaign optimization
- Keyword Optimization: Identify and target relevant keywords like “personal injury lawyer” or “injury attorney.” Integrate these keywords naturally into website content, meta descriptions, titles, and headers.
- Local SEO: Focus on local search by ensuring consistent NAP (Name, Address, Phone Number) across directories and optimizing for “near me” searches.
- Content Creation: Develop informative, engaging content like blog posts, FAQs, case studies, and videos related to personal injury law. Offer valuable insights, legal advice, and solutions to common issues.
- Link Building: Acquire high-quality backlinks from authoritative legal directories, local businesses, and relevant websites to boost credibility.
- Mobile Optimization: Ensure the website is mobile-friendly for users searching on smartphones or tablets.
- User Experience (UX): Enhance website UX by improving page load times, simplifying navigation, and providing clear calls to action.
Implementing Strategies
Organic Google Results
Implementing Strategies
Organic Google Results
As a result of our organic marketing strategies, Feller Wendt is holding strong positions in their targeting areas for high-traffic keywords such as “personal injury lawyer,” “car accident attorney,” “truck accident lawyer,” “motorcycle accident lawyer,” along with many other in the 3 states they currently have offices.
Utah
Idaho
Arizona
Local Google Results
Utah
Local Google Results
This grid shows an increase in Feller Wendt’s share of local voice (SoLV) in Layton, Utah, going from 86% to 90% for the keyword “truck accident lawyer”. With SoLV now being over 90%, their GBP is dominating the maps compared to the competitors in their market. Their Average Ranking Position (ARP) has also increased, going from ranking 2nd on average to now ranking number one on average. This is over a 5-month period.
Idaho
This grid shows an increase in Feller Wendt’s share of local voice (SoLV) in Meridian, Idaho, going from 22% to 65% for the keyword “car accident lawyer”. Their average ranking position (ARP) has also increased, going from ranking 5th on average to now ranking in the top 3 on average. This is over a 5-month period.
Arizona
Local Google Results
This grid shows an increase in Feller Wendt’s share of local voice (SoLV) in Mesa, Arizona, going from 1% to 8% for the keyword “car accident lawyer”. Their average ranking position (ARP) has also increased, going from ranking 13th on average to now ranking 7th on average. This is over a 5-month period.
Why It Worked
Why It Worked
Targeted Keyword Optimization
The SEO campaign focused on extensive keyword research to identify the most relevant and high-traffic keywords related to personal injury, such as “car accident lawyer” and “truck accident lawyer,” within every location where they have an office. These keywords were strategically integrated into website content, metadata, and blog posts to improve search engine rankings.
The Importance of Reviews
A critical aspect of successful SEO campaigns is acquiring Google Business Profile (GBP) Reviews. These reviews are pivotal in shaping a business’s online reputation and influencing consumer decisions.
High-Quality Content Creation
Content acts as the foundation of an SEO campaign, serving to attract, engage, and satisfy users while also signaling to search engines the relevance and authority of a website, ultimately impacting its search rankings.
Mobile Optimization
Acknowledging the growing reliance on mobile devices for online searches, the campaign guaranteed the dental practice’s website was responsive across mobile platforms, loading swiftly on all devices. This enhancement significantly improved user experience, decreased bounce rates, and positively impacted search engine rankings.