Case Results
How King Law experienced a 36% increase in organic traffic and a 143% increase in first-time form submissions.
Results & Metrics
*Data reflects May 2023 compared against May 2022*
King Law has seen great increases in organic traffic, Google reviews, first-time form submissions, and high-traffic keyword we are targeting through a comprehensive SEO strategy.
36%
Increase in organic traffic
315%
Increase in Google reviews
140%
Increase in first-time form submissions
142
Keywords ranking in the top 3 of Google
93%
Increase in organic first-time calls
74%
Increase in organic first-time calls over 2 minutes
Setting Goals
Setting Goals
Continue to grow and expand in our marketing efforts as the client continues to grow
Leverage existing authority for widespread visibility for main short-tail and long-tail keywords
Maximize exposure and radius for Google Business Profile locations
Optimize for long-tail statewide searches
Creating a Strategy
SEO & link-building, local optimization, review curation
Creating a Strategy
SEO & link-building, local optimization, review curation
- Continuously introduce fresh and novel content to the website, including service pages.
- Re-improve high-traffic pages to optimize conversion rates and establish GEO pages that effectively convert users residing beyond the primary geographical regions.
- Obtain high-quality backlinks to strengthen the website’s domain authority and increase its potential for improved rankings.
- Enhance Google Business Profile listings while enacting a strategy for local link building.
- Scrutinize titles, meta descriptions, and content across all focal pages.
Implementing Strategies
Organic Google Results
Implementing Strategies
Organic Google Results
As a result of our organic marketing strategies, King Law is holding strong positions in their targeting areas for high-traffic keywords such as “family lawyer”, “family lawyer near me”, “criminal defense lawyer”, “estate planning lawyer”, and many others.
Local Google Results
Local Google Results
This grid shows an increase in King Law’s share of local voice (SoLV) in Marion from 10.2% to 100% for the keyword “personal injury lawyer”. With SoLV now being at 100% their GBP is dominating the maps compared to the competitors in their market. This is over a 5-month period.
This grid shows an increase in King Law’s share of local voice (SoLV) in Rutherfordton 2.04% to 91.84% for the keyword “car accident lawyer”. With SoLV now being over 90% their GBP is dominating the maps compared to the competitors in their market. This is over a 5-month period.
Why It Worked
Why It Worked
Gaining Insight into Competitors
By evaluating the strengths and weaknesses of competitor websites, we identify opportunities for enhancement. Are their websites loading more quickly? Are they providing more comprehensive coverage of essential topics? Do they offer a superior user experience (UX)? Having answers to these inquiries, among others, enables us to develop effective strategies with a favorable impact.
The Primacy of Content
While the adage “content is king” may sound overused in the realm of digital marketing, it continues to hold significant importance. Regardless of various algorithm updates and alterations, content retains its pivotal role in page ranking. Enhancing a website’s content through both quantity and quality, coupled with effective optimization, can substantially enhance rankings.
Advanced Link Building Strategies
Our team joined forces to explore an array of link-building possibilities. These encompassed, but were not restricted to, guest posting, directory submissions, expanding citation sources, creating sponsored content, establishing scholarship and sponsorship links, contributing to charitable endeavors and events, and securing contextual placements on legal resource websites.
Appropriate Onsite Fine-Tuning
Onsite optimization encompasses the utilization of headings, internal links, external links, alt tags, titles, meta descriptions, keywords, and various other elements. Its objective is to enhance a website’s readability and comprehensibility for search engines. The optimal combination of onsite and offsite optimization is pivotal for successful SEO.