MARKETING FOR CRIMINAL DEFENSE LAW FIRMS

Lawyers hone specific abilities that enable them to become leaders in their field by concentrating their efforts on a few areas of law. Similarly, digital marketing firms for legal practices should demonstrate the acquisition of specific, essential talents through specialization. While you may be proactive with aspects of your digital marketing, that may not be enough to solidify your share of the market.

Often fairness in a criminal defendant’s case hinges on the strength of their defense. In some cases, an experienced criminal defense lawyer is as important as the defendants’ fundamental protections under the law. Criminal defense lawyers prevent the balance of power within the court system from tilting in favor of the prosecution. Even so, without effective marketing, they may not be able to reach the people who need them.

Criminal Defense isn’t the same as every other practice area. The following needs to be acknowledged and considered in not only your marketing strategy but also in how you create effective content strategies and copy:

• Sense of urgency for a potential client
• A comprehensive content strategy covering hundreds of potential criminal charges
• Understanding the level of competition and encompassing practice areas of competition. For example, a criminal defense lawyer may pick up PI cases, but a PI lawyer won’t likely pick up criminal defense cases.

Considerations like these are made specifically for this area of law, among many other factors, which both stem from industry experience and the former in-house experience of members of the MMM team.