Taking a Hit: What To Do When Rankings Drop
Truly one of the worst fears of an SEO is realized when rankings of integral keywords start to drop (or drop all at once). It took me a while not to completely panic when this happened to my own experimental websites, and for client websites. There are a lot of scenarios and a lot of […]
Easy Ways to Find Geo-Specific Domains
Sometimes, you’ll want to find a nice geo-specific domain for either an SEM campaign, a niche microsite, or simply establishing your first website with ties to your surrounding areas. When we say “geo-specific” we’re talking about a geo-modifier with likely what your business does: bocaratonpoolcompany.com phoenixtaxaccountant.com hairsalonchicago.com We’ve seen from experience that often times these […]
The Best Times to Post on X (Twitter) for Maximum Engagement
Knowing when to post on X is one of the most underestimated levers in a social media strategy — and for businesses trying to grow their presence on the platform, getting the timing wrong means losing visibility before a single person has the chance to engage. The best times to post on X are not […]
10 Questions To Ask Your Search Marketing Team or Agency
We were recently hired to do a search marketing audit for a client. After reviewing the account we came up with 10 questions we asked in order to gauge the effectiveness of the current search marketing strategy. How often do you do a search query audit for negative keywords? Do you check to see what people are […]
Comparing Website Interaction on Desktop and Mobile
Truly needless to say, people are going to interact with your website differently on your desktop compared to your mobile version. Taking a look at analytics that specifically compare your desktop to your mobile is important in knowing not only how differently it is, but it can help you makes steps to change the way you want people […]
Why People are Shopping for a Great Domain
In a world where you can now buy a (dot) basically anything (we’re looking at you .ninja) it may seem like we have a chance to really brand ourselves in any way imaginable. I’ve spoken to plenty of people about the prospect of buying domains like .marketing and .lawyer, or getting good GEO-related domain and […]
Knowing When to No Index, No Follow Pages
We have a good number of clients that ask us the same thing, in basically this fashion: “Hey I really like this page on this other website – can you just put it on our website”. Where I almost always respond, sure. At this point, you could really do one of two things: either […]
A Few Things SEOs Say That I Cringe About…and Why
SEO and digital marketing isn’t a whimsical, idyllic, heavenly park where everyone is dancing around on clouds and wearing white hats preaching “Just write good content! Share it on social…ENGAGE…and everything is going to be OKKKK!!!” I’m sure that’s what your competitors want you to believe that have been ahead of you for a long […]
The Timeless Battle of Figuring Out What People Really Like
One of the first SEO guys I worked for instilled the virtue “Never build a website based on what you like”, which seems somewhat counter-intuitive, but you’ll never believe the the kind of stuff your potential clients really like. It often takes a lot of time, a lot of testing, and a lot of asking […]