My Website Was Taken Down. Now What?
When you’re a business owner, one of the most frustrating things that can happen out of the blue is a client calling or emailing you to let you know “Hey, I just tried going on your website and I couldn’t access it.” Even as a web developer, there are a few dozen reasons why this […]
Why PPC & SEO Work Better Together
In the mid-2000s, when digital marketing was in its early stages and the masses were slowly embracing websites like Myspace, Youtube, and Facebook, there was a rush to advertise to the millions of new browsers. While many were skeptical at first whether internet marketing was a profitable venture, their fears were put to rest when […]
How Does Display Advertising Differ from PPC?
As a business owner or brand developer, you’re aware of the need to optimize your digital presence. This may push you to pursue digital marketing independently or through the services of an established firm. In either instance, you’ll be presented with many decisions including settling on a social media strategy and whether to pursue organic […]
How to Network at a Marketing Conference
Marketing conferences offer endless opportunities to meet business professionals, talk to influencers, and gain firsthand industry knowledge. Taking advantage of all your conference has to offer is essential to creating lasting relationships and increasing your business’s success. Be sure to know all the tips and tricks to networking at a marketing conference, and boost your […]
SEM Rush Enters The Local Listings Market with A New NAP Management Service
SEM Rush has launched a tool that looks to be a much more affordable version of YEXT. The service competes with products such as YEXT, Moz’s listing management tool, SYNUP, and Whitespark. Our agency has worked directly with YEXT and SYNUP as agency partners and has built citations for hundreds of local listings. Both are great […]
Picking a Marketing Agency – Do I Go Local or by Industry?
The phrase “we’ve decided to go with someone local” resonates with many members of the digital marketing community, particularly people in my position attempting to establish professional ties with business owners who have decided to work with a local marketing firm. The idea of someone “close by” seems to provide comfort to some, while others […]
Should Generating Reviews be a Part of Your Marketing Strategy as a Local Business?
The short answer for this one is yes. People will always perceive your business online through two avenues: your message and the aesthetic of that message. Whether they familiarize themselves with your business through online ads with compelling imagery and powerful messaging, or your website with well-crafted content and a solid, modern design, the way […]
5 Easy Ways to Attract New Members to Your Fitness Center
Fitness is serious business in the United States, with over 36,000 centers nationwide and counting. Health clubs are booming, and fitness entrepreneurs have taken notice. The average fitness buff no longer needs to travel far to reach his local gym. It can be tough for a new trainee to choose which fitness center would be […]
