Do Potential Clients Care if a Lawyer is on Social Media?
Attorneys looking to acquire more solid leads might be surprised to discover that potential clients consider their online image when deciding whether or not to call them to resolve a legal matter. Recently, we learned just how crucial it is for attorneys to have their online reputations airtight across as many channels as possible. This […]
Are People Reading Reviews Before Contacting Lawyers?
In the past, we have discussed just how important reviews are for clients in terms of how they affect online visibility, awards and accolades, reputation management, and even SEO. We even did some digging to discover how people find lawyers in 2018. What we wanted to learn this time was, do people consider reviews for […]
5 Easy Ways to Attract New Members to Your Fitness Center
Fitness is serious business in the United States, with over 36,000 centers nationwide and counting. Health clubs are booming, and fitness entrepreneurs have taken notice. The average fitness buff no longer needs to travel far to reach his local gym. It can be tough for a new trainee to choose which fitness center would be […]
Should Generating Reviews be a Part of Your Marketing Strategy as a Local Business?
The short answer for this one is yes. People will always perceive your business online through two avenues: your message and the aesthetic of that message. Whether they familiarize themselves with your business through online ads with compelling imagery and powerful messaging, or your website with well-crafted content and a solid, modern design, the way […]
Picking a Marketing Agency – Do I Go Local or by Industry?
The phrase “we’ve decided to go with someone local” resonates with many members of the digital marketing community, particularly people in my position attempting to establish professional ties with business owners who have decided to work with a local marketing firm. The idea of someone “close by” seems to provide comfort to some, while others […]
SEM Rush Enters The Local Listings Market with A New NAP Management Service
SEM Rush has launched a tool that looks to be a much more affordable version of YEXT. The service competes with products such as YEXT, Moz’s listing management tool, SYNUP, and Whitespark. Our agency has worked directly with YEXT and SYNUP as agency partners and has built citations for hundreds of local listings. Both are great […]
4 Things Potential Clients Want to Learn from Your Legal Website
A law firm’s website has a limited time to engage a potential customer. A law firm has less than 10 seconds to convert a visitor into a customer. If visitors do not find anything that gets their attention, they click away from the site and keep moving. Therefore, it is vital for the law firm […]
Google AdWords Can Boost the ROI for A Law Firm
PPC or pay-per-click advertising can be very beneficial for the lead generation of a law firm. Eighty percent of the highest priced Google PPC keywords are regarding the field of law. There are ways to create PPC AdWords campaigns to deliver additional clicks for a decreased cost to improve your ROI. You will not get […]
5 Essentials to Include in Legal Blogs
If you are a lawyer or in charge of marketing for a large law firm, then you know that it is pointless to create dry content that does not connect with anyone. To promote your services or the services of your firm, you need to write high quality content that is pleasing to real people […]
Upcity.com – Going After the Keywords That Matter
Let me preface this article by saying this pertains heavily for businesses that offer services contingent on certain geographies. Anyone looking for assistance on keywords for e-commerce and services not contingent on geography (online tutoring, fitness coaching, or insurance) may find some merit within this article, but it should be more specialized. The example […]
How Can I Increase Client Retention at My Law Firm?
Clients leaving your firm is an inevitable reality of practicing law. It’s possible they no longer require your services, or they’ve chosen to work with a competitor. The most common reason clients leave, however, is dissatisfaction in some capacity. Maybe they feel you’ve been indifferent, or they haven’t seen the results they were hoping for. […]
How Do People Find Lawyers in 2022?
The way people search for legal services nowadays shouldn’t be a complete surprise; but sometimes, it’s good to refresh our knowledge and collect our own data on how search habits are changing. Recently, we surveyed 500 people and asked them a simple question that most could relate to: “If you were involved in a car […]