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The Must-Have Elements of a Location Page

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Location pages are crucial for driving traffic to your business. Whether you own a restaurant or hair salon, most people who find you will use a local search term such as the name of your city or town. When optimizing pages for local search, be sure to include the following must-have elements. The following is […]

How to Do Structured Data Mockup for SEO

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How to Do Structured Data For SEO Schema mockups involve adding code to your website to help search engines identify what your content is about. The code helps the search engine return more useful results to users. Learn how to take advantage of schema mockups for SEO. The following is a transcript of a podcast […]

A Quick Tutorial on Repurposing Content

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Coming up with quality content is challenging. I can’t tell if this is going to be a quality blog just yet; but if we haven’t discussed this topic before, chances are high there will be a few takeaways. Repurposing content is the process of taking an in-depth and original piece of content on a medium […]

What is Tangential Content and How Can it Help You?

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So you’ve spent months strategically planning and executing a content plan designed to increase the number of unique visitors to your site; however, things aren’t going as planned. The strategy that resulted from extensive topic and keyword research is only producing mediocre results. This might come as a surprise, considering that your blog ideas are […]

How do People Prefer to Receive Review Requests?

young african american woman looking at phone with a confused expressionI was talking with a good friend of mine in SEO during a podcast recently (shameless plug, click here to listen) and we started touching on a topic that has been considered but never fully researched: do people prefer to receive a request for a review via email or text? We can safely say that [...]

7 Ways Companies with 5-Star Reviews are Dominating the Competition

small paper planes of different colors on white backgroundWe’re halfway through 2019 and it’s becoming crystal clear that having stellar reviews is crucial to a business’s success. If you’ve read some of our blogs on review generation or joined in on one of our popular webinars on how to obtain them, we’ve gained significant insight on this subject. We also know that our [...]

What’s Going on With Google Business Profile Nowadays?

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Updated March 28th, 2022 Though much of the content below has been updated throughout the years, it is clear in the following article that the “big crackdown” has been going for the past 2 and a half years at least.  Before that, the shortcuts and steps that could be taken have mostly worked. Feel free […]

10 Reasons Most Companies Fail at Getting 5-Star Reviews

hands showing thumbs down illustrates poor reviewsAmong the specific marketing campaigns Market My Market has been doing for clients for two years now, Quality Review Generation has been at the forefront of importance for numerous reasons. You’ll learn that consumers find reviews to be extremely important because of: How much of an impact positive, quality reviews are having on the decision-making [...]

The “Near Me” Trend and Dropping of Geo Modifiers in 2019

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Behold, the “near me” search trend. You’ve probably seen examples of a “near me” inquiry pop up as a suggested search while typing in your own query into Google. Whether you’re looking for a pizza shop or plumber, you have likely run into the “near me” search results. Here are some examples of this trend […]