Ep 1: Gary Falkowitz – The Importance of Setting Up The Correct Intake Process at Your Firm
Gary Falkowitz, Founder and CEO of Intake Conversion Experts, has spent the past 10 years helping thousands of law firms build and refine their intake process.In this podcast, you will learn: – The importance of setting up an intake process – Best practices for responding to and qualifying leads – The most effective ways […]
Protecting Your Law Firm’s Brand to Ensure Your Word of Mouth Keeps on Coming
Developing our Legal Mastermind Podcast (launching soon) has been truly eye-opening. It’s been a while since I’ve been out of an in-house Director of Marketing position, past the years of consulting and freelancing, and growing our talent and resources to provide results for our clientele that we can solidify as industry-leading. Though we have a[…]
Mastermind Groups: A Powerful Tool for Your Law Firm
Join The Free Lawyers Mastermind Network for Growing and Managing Your Firm. Are you a new lawyer, starting a new firm, or simply struggling to find new avenues to grow your network and your firm? If you find yourself in any of these situations, a lawyer mastermind group might be the jump start you need […]
The Must-Have Elements of a Location Page
Location pages are crucial for driving traffic to your business. Whether you own a restaurant or hair salon, most people who find you will use a local search term such as the name of your city or town. When optimizing pages for local search, be sure to include the following must-have elements. The following is […]
How to Do Structured Data Mockup for SEO
How to Do Structured Data For SEO Schema mockups involve adding code to your website to help search engines identify what your content is about. The code helps the search engine return more useful results to users. Learn how to take advantage of schema mockups for SEO. The following is a transcript of a podcast […]
A Quick Tutorial on Repurposing Content
Coming up with quality content is challenging. I can’t tell if this is going to be a quality blog just yet; but if we haven’t discussed this topic before, chances are high there will be a few takeaways. Repurposing content is the process of taking an in-depth and original piece of content on a medium […]
Should Legal Directories Be A Part Of Your Legal Marketing Strategy?
There was a time when attorneys only needed a listing in the Yellowpages and maybe some billboards and the cases would come. Referrals by clients and reputation in their community were a large driving force as well. Times have most definitely changed and attorneys today have to stand out in a very crowded marketplace to […]
What is Tangential Content and How Can it Help You?
So you’ve spent months strategically planning and executing a content plan designed to increase the number of unique visitors to your site; however, things aren’t going as planned. The strategy that resulted from extensive topic and keyword research is only producing mediocre results. This might come as a surprise, considering that your blog ideas are […]
How do People Prefer to Receive Review Requests?
I was talking with a good friend of mine in SEO during a podcast recently (shameless plug, click here to listen) and we started touching on a topic that has been considered but never fully researched: do people prefer to receive a request for a review via email or text? We can safely say that […]
7 Ways Companies with 5-Star Reviews are Dominating the Competition
We’re halfway through 2019 and it’s becoming crystal clear that having stellar reviews is crucial to a business’s success. If you’ve read some of our blogs on review generation or joined in on one of our popular webinars on how to obtain them, we’ve gained significant insight on this subject. We also know that our […]
What’s Going on With Google Business Profile Nowadays?
Updated March 28th, 2022 Though much of the content below has been updated throughout the years, it is clear in the following article that the “big crackdown” has been going for the past 2 and a half years at least. Before that, the shortcuts and steps that could be taken have mostly worked. Feel free […]