By the Market My Market content team, with insights from Katie McLoughlin, Brandi Nicklaus, and Tanner Mowery
Plenty of business owners have started asking the same question after seeing headlines about hidden AI markers: does a watermark mean a blog post is fake, generic, or somehow bad for a website? Not necessarily, because a watermark only records where content came from, never how well it was written.
Market My Market’s content team writes with that in mind every day. Our focus on what each client’s audience actually wants to read separates a piece worth publishing from one that simply passed a watermark check, and it’s why our approach holds up no matter which tool touched the first draft.
Katie McLoughlin — Content Specialist: Social Media
A hidden AI watermark doesn’t tell the full story of a piece of content, but we understand our client’s concerns when they come to us after seeing headlines about these watermarks. At MMM, we know the value human touch brings to content, so when we write blogs and pages and create social media posts, our team uses AI as a drafting tool, not a total replacement for our in-house experts. We review every piece with a critical eye to ensure it sounds perfectly tailored to our clients, each with its own voice, preferences, and audience.
We’ve created countless resources as a content team to ensure our work sounds like it came straight from our clients, including our client packets, which contain details about our clients’ preferred tone, ideal audience, services, and what makes them stand out. Our team also uses transcripts from client calls to inform content to make sure everything we produce is fresh, relevant, and uniquely them. We know AI tools can get information wrong, so I always do my own research to ensure the information is accurate and the sources cited are recent and reliable. These human touches make our client’s content stand out.
Brandi Nicklaus — Content Specialist: Generative Content
AI can produce a perfectly serviceable answer to almost any prompt, but that also means the same basic answer can be produced for hundreds of businesses. The difference comes from how we use the tool. Instead of asking AI to create a finished blog and calling it done, we use it to explore ideas, develop different approaches, and work through a topic before shaping the content into something with a clear purpose.
AI has also given us a better way to manage the sheer amount of information that goes into our content. We can use it to review client feedback, compare revisions, identify details that need to be addressed, and help make sure nothing gets lost during the writing process. That allows us to spend more of our time on the parts that require a human perspective, like deciding which ideas are actually worth developing and how they should be presented. An AI watermark might indicate that a tool was involved somewhere along the way, but it says very little about the thought and work that went into the finished piece.
Tanner Mowery — Content Writer
AI watermarks can tell you that a tool was used to help with the first draft of a text, but it can’t tell you whether or not the finished copy sounds like your practice’s voice or whether it answers what your patients or clients are asking. That understanding starts the moment a client is onboarded with Market My Market, when we conduct an extensive content interview. In that conversation, we learn how they describe their services, what sets them apart, who they want to reach, and what they never want to sound like. I keep those notes close every time I write, along with any feedback the client has given us, so I’m never starting from a blank page.
It’s due to this familiarity that our team of content writers is able to write detailed, personalized, and brand-oriented content that sounds like them from the first line. Before anything goes live, we check every claim against reliable sources and edit the draft line by line until it reads as if the client wrote it. The details and care from our team of qualified content writers are what make a post unique, and they hold up no matter what an AI detection tool says about it.
Contact Market My Market for Content That Stands Out
Worried AI watermarks could affect how your website is viewed? The better question is whether your content sounds like your business and speaks to your audience. At Market My Market, our content team researches your industry, your market, and your competitors, then writes and edits every piece with your voice and goals in mind. The result is content that gives readers a reason to trust you, regardless of which tools were part of the process.
If you’d like to see how we can make your blog and website content work better for you, contact us at 800-997-7336 or utilize our online contact form today.