How to Network at a Marketing Conference
Marketing conferences offer endless opportunities to meet business professionals, talk to influencers, and gain firsthand industry knowledge. Taking advantage of all your conference has to offer is essential to creating lasting relationships and increasing your business’s success. Be sure to know all the tips and tricks to networking at a marketing conference, and boost your […]
Picking a Marketing Agency – Do I Go Local or by Industry?
The phrase “we’ve decided to go with someone local” resonates with many members of the digital marketing community, particularly people in my position attempting to establish professional ties with business owners who have decided to work with a local marketing firm. The idea of someone “close by” seems to provide comfort to some, while others […]
Should Generating Reviews be a Part of Your Marketing Strategy as a Local Business?
The short answer for this one is yes. People will always perceive your business online through two avenues: your message and the aesthetic of that message. Whether they familiarize themselves with your business through online ads with compelling imagery and powerful messaging, or your website with well-crafted content and a solid, modern design, the way [...] The Pros and Cons of Purchasing Leads in 2022
Many companies have a love-hate relationship with lead companies. It’s true that in any industry you can think of, you’ll find companies claiming to be able to sell qualified, “hot,” and exclusive leads from people that want your services right now with just a quick Google search. While it may be easy to find these […]
The “Near Me” Trend and Dropping of Geo Modifiers in 2019
Behold, the “near me” search trend. You’ve probably seen examples of a “near me” inquiry pop up as a suggested search while typing in your own query into Google. Whether you’re looking for a pizza shop or plumber, you have likely run into the “near me” search results. Here are some examples of this trend […]
10 Reasons Most Companies Fail at Getting 5-Star Reviews
Among the specific marketing campaigns Market My Market has been doing for clients for two years now, Quality Review Generation has been at the forefront of importance for numerous reasons. You’ll learn that consumers find reviews to be extremely important because of: How much of an impact positive, quality reviews are having on the decision-making [...] What’s Going on With Google Business Profile Nowadays?
Updated March 28th, 2022 Though much of the content below has been updated throughout the years, it is clear in the following article that the “big crackdown” has been going for the past 2 and a half years at least. Before that, the shortcuts and steps that could be taken have mostly worked. Feel free […]
7 Ways Companies with 5-Star Reviews are Dominating the Competition
We’re halfway through 2019 and it’s becoming crystal clear that having stellar reviews is crucial to a business’s success. If you’ve read some of our blogs on review generation or joined in on one of our popular webinars on how to obtain them, we’ve gained significant insight on this subject. We also know that our [...] How do People Prefer to Receive Review Requests?
I was talking with a good friend of mine in SEO during a podcast recently (shameless plug, click here to listen) and we started touching on a topic that has been considered but never fully researched: do people prefer to receive a request for a review via email or text? We can safely say that [...] A Quick Tutorial on Repurposing Content
Coming up with quality content is challenging. I can’t tell if this is going to be a quality blog just yet; but if we haven’t discussed this topic before, chances are high there will be a few takeaways. Repurposing content is the process of taking an in-depth and original piece of content on a medium […]
How to Do Structured Data Mockup for SEO
How to Do Structured Data For SEO Schema mockups involve adding code to your website to help search engines identify what your content is about. The code helps the search engine return more useful results to users. Learn how to take advantage of schema mockups for SEO. The following is a transcript of a podcast […]
The Must-Have Elements of a Location Page
Location pages are crucial for driving traffic to your business. Whether you own a restaurant or hair salon, most people who find you will use a local search term such as the name of your city or town. When optimizing pages for local search, be sure to include the following must-have elements. The following is […]